Speed is a physical quantity used to describe the speed of motion of an object, while acceleration is a physical quantity that describes the speed of speed change.It was born in 1992, China Consumer Electronics Show and consumer electronics fair AWE, in only 25 years to tide the world-class authoritative exhibition Precipitation of more than half a century of exhibition size, which is amazing speed and AWE continue to seek their own change, from holding a change in two years to hold once a year from appliances category expansion to consumer electronics and other related fields of science and technology , Predict the industry trend, witness the technological change, which is AWE's 'acceleration'.
Over the past two decades, with the rapid economic development in China and the steady improvement of people's living standards, China has risen to be the forefront of innovations in the global home appliances and consumer electronics smart industries. As a scientific and technological event that shows the world's most forward-looking technological achievements, During the year, AWE not only witnessed the change from weak to strong in the field of home appliances and consumer electronics in China, but also completed a strong shift from follower to leader in the market.
Now, AWE has been among the world's three major science and technology exhibitions, together with the prestigious CES, IFA called to promote global technological development, leading the revolution in science and technology industry 'Troika', the AWE held in late March every year As a real annual event in the field of home appliances and consumer electronics, AWE has been valued and favored by more and more international home appliance and consumer electronics giants as the scale of the show continues to grow. The international influence has steadily risen.
AWE shoulder to shoulder top international technology event
On March 11, 2017, the three-day AWE 2017 was successfully completed at the Shanghai New International Expo Center. The AWE2017 show reached another record high. The 8th largest exhibition hall with an area of 110,000 square meters attracted more than 220,000 viewers at home and abroad The number of visitors increased by 22% compared with AWE2016, and the good news is that the number of overseas professional visitors accounted for more than 8% .It is understood that the overseas visitors to this visit came from 62 countries and regions on 6 continents , Of which Hong Kong, Maucao and Taiwan accounted for 28.71%, Asian audiences accounted for 49.01% and European audiences accounted for 11.09%. The geographical diversification of audiences means AWE's international influence has penetrated the other side of the world. Consumers in the world are now using AWE Understand the results of the transformation and upgrading of home appliances and consumer electronics in China.
It is worth mentioning that AWE2017 has also successfully attracted Dr. Ou Tebo, Chairman and CEO of BSH Group, and Jinja, President of Matsushita, Japan, as a super platform to showcase the innovation strength and brand-new brand image of China's home appliance industry globally. A macro to visit this means that in the past the Chinese household electrical appliance enterprises in the oceans to learn from the Western wind direction reversed, foreign executives are willing to AWE exchanges and learn from each other, insight into the new trend of China's home appliance technology innovation and development, in addition More than 30 overseas media from nearly 20 countries and regions such as Britain, the United States, France, Germany, Spain, Russia, Singapore, South Korea and Japan were hosted by the organizer during the AWE2017 to cover the scene. The coverage ranged around the world.
AWE2018 will bring together over 800 exhibiting brands from top global exhibitors, including Haier, Midea, Samsung, LG, Bosch, Whirlpool, Sony, Panasonic, Sharp and Philips. The exhibits include traditional home appliances, consumer electronics, In addition, more and more big international companies have also chosen to settle in AWE, with Chinese consumers and consumers Chinese enterprises exchange and study, among them not only include global chip giant Intel, also include the electric car founder Tesla.
AWE navigation new trend, 2018 staged 'acceleration'
AWE is not only a showcase for global companies, but also a corporate display technology strength that fully presents the hardware and software capabilities of enterprises such as culture, brand image, product cluster, core technology, personnel quality and development vision to customers and consumers Exchange platform, as domestic and international media and enterprises continue to heat up AWE's attention, enterprises also regard AWE as an important opportunity to show their brand image abroad. Hundreds of brands hold a conference on AWE2017 to release new products, new technologies and new products Strategy, Gao Yuanyuan, Lin Chi-ling, Lin Yi-round, Ouyang Nana and other stars also went to the site for their endorsement brand platform, cheer for the science and technology event adds more entertainment and cultural elements.
Enhance the interaction with visitors is a major part of AWE2017, kitchen and electrical companies hired chefs cooking for the scene consumers with excellent color and flavor of food, water purification companies throughout the exhibition hall set bar for exhibitors free drinks, A wide variety of performances is to make the audience dizzying, indulge in. AWE visitors not only the first time to experience the most cutting-edge technology products, to understand the new technology, but also into the AWE for its' future intelligent living reality Scene ', immersive experience of the future life.
In addition, with the breakthrough and application of the new generation of information technology marked by mobile internet, big data, cloud computing and artificial intelligence, home appliances and consumer electronics have entered a brand new era of intelligence. In order to more accurately understand the development trend of the industry, Grasp cutting-edge technology, AWE2017 also held during the exhibition more than industry summit and various forms of exchange forum, bringing together the industry well-known experts, scholars, business leaders and other industry cafes for the development of China's home appliance industry offer advice and suggestions to jointly explore the development of the industry.
After 20 years of development, AWE has grown into a super platform that shows the strength of technology, promotes technological innovation, integrates global resources, exchanges and promotes together. Although AWE2017's grand occasion is still vivid, but AWE2018's drum has been ringing AWE2018 work is intense preparations, it is understood, AWE2018 will focus on new ideas, new trends, new technologies, new authorities, a new life, the five dimensions of total industry development trend.
According to the exhibition staff, AWE will again be opened on March 8, 2018 in Shanghai New International Expo Center. The scale of the exhibition will hit a new high. The exhibition area is expected to have jumped to 130,000 square meters and 10 million across Shanghai New International Expo Center It is expected that the scale of independent exhibition pavilions above the square meters will reach 250,000. Behind a series of growth figures represents the global influence of AWE. It is also a concentrated expression of the great innovation power of China's home appliance industry.
Undoubtedly, whether in the industry influence, the scale of the exhibition or the role played by the industry leader, AWE already has the advantages of top international tradeshows. Compared with the CES founded in 1967 and the IFA founded in 1924, It's not easy for AWE to complete its 'Counter Strike' in just 25 years, which is the speed of AWE and the 'China Speed' for the development of the industry in China's home appliance and consumer electronics sectors.