On December 11, the signing ceremony of strategic cooperation between Jingdong Appliances and Five Star Appliances was held in Beijing. The largest home appliance retailer in all channels, Jingdong, the home appliance e-commerce platform with the largest online market share, and the leading home appliance retail chain Five Star Appliances in East China Both parties will launch a full range of unbounded retail strategic cooperation under the purpose of "creating, empowering and opening up".
'Get together' marriage
At the signing ceremony, Yan Xiaobing, vice president of Jingdong Group and president of Jingdong Mall Appliances Division, and Pan Yiqing, president of Five Star Electric Appliances both used the 'one hit it off' to describe the cooperation reached between the two parties.
Yan Xiaobing said Jingdong appliances and Five Star has been communicating for some time, the two sides have a common understanding that each other is very much needed by each other, 'Five Star's ability is exactly what we need, and Five Star just needs the ability of Jingdong '
Yan Xiaobing spoke highly of Five Star. He said: 'Five-star boutiques including their team are very good. Although the team is called' traditional retail ', their team is very young and their ideas Are very advanced. Therefore, in fact, the five - star is a certain historical but very young company with a very rich management experience and a very good spirit of innovation. This is what we need.
Pan Yi-ching said that Jingdong is a respected enterprise with rapid development. Direct combination and third-party platform are better and more realistic in combination, and Five Star, as a traditional offline enterprise, must cooperate with online businesses , But its store also has its own value, its value is to provide services to consumers, so the combination of online and offline businesses, the complementary advantages become very important.
After the cooperation is reached, the flagship store of Five Star Appliances will serve as a super-large store in the Jingdong platform, and a large number of offline special products sold by the five-star store will be sold to all parts of the country through the Jingdong platform, Very large cities, with Jingdong platform, Five Star by a regional chain chain rose to become a national channel.
Yan Xiaobing pointed out that manufacturers are perennial products made online and offline models distinguish between, and Five Star into Jingdong platform, just to make consumers feel this full line of online and offline experience.
In addition, JD.com will strategically support five-star brand flagship stores in areas such as skills training, eco-friendly partner recommendations, and site diverting.
In the five-star landing Jingdong platform, offline models will be put on the line at the same time, five-star stores will also introduce offline online Jingdong special products, Jingdong has a large number of advantages of small appliances and 3C digital products will fully feed Five Star Appliance Of offline channels.With this way, Starbucks can bring a lot of online star products to the offline channel without increasing the storage cost, realizing the great enrichment of products and having the price advantage of online products at the same time.
Appears in Yan Xiaobing, Jingdong appliances and Five Star cooperation, 'is a deep online and offline integration of cooperation,' he hopes Jingdong appliances and Five Star 'between the establishment of a new partnership to open up a new The situation, really solve the online and offline integration.
'One city one shop' burst into cooperation between the two sides
The signing ceremony of the strategic cooperation between the two sides is the most interesting point of cooperation is the joint start offline experience shop.It is reported that Jingdong appliances and five-star electrical cooperation will be opened in key cities to provide panoramic immersive experience super large Jingdong appliances experience Shop 'so that consumers really feel completely different from the traditional appliance stores' unbounded retail' avant-garde convenience experience.Experience shop completely covered household appliances as the core of household consumption, to abandon the traditional sales guide to manufacturers selling model, So that consumers can immerse themselves in the experience of goods, and through the unbounded retail model to achieve the whole network of the same price to buy.
'We all have a consensus: the experience of electrical appliances has its existence value, just five-star online long-term operating experience, to be able to Jingdong in this area to complement,' Yan Xiaobing said that the two sides decided to jointly set up the country after the Jingdong Appliance store experience. 'This experience is based on experience-based shop, not to our current traditional retail stores such sales-based, we are experience-oriented, five-star will conduct a comprehensive management.'
According to him, the goal of the two sides jointly establishing a offline experience store is to achieve 'one city one store' in the urban market of the whole country and will start rolling out next year.
In addition to the above cooperation content, Jingdong will also fully open up its own leading position in the commodity supply chain, logistics and warehousing, technology and finance, opening up the resources with the most favorable conditions and win-win mentality, and enabling the transformation of the Internet of Five Star Appliances.
Pan Yiqing expressed the hope that through this cooperation, with Jingdong's Internet technology to help Five Star all stores will be transformed so that the original Five Star customers can enjoy convenient services.
Yan Xiaobing said, 'Hold this conference, but also to convey a voice to the community, we hope to start from the cooperation of Five Star Appliance, open the BOE for unbounded retail a big market, follow-up we will continue to introduce other formats As well as some new models of collaboration with different businesses. '