At Amazon, Google, Apple, Baidu and Alibaba and other global consumer electronics and internet giants, the global market for intelligent voice devices, and to attract home appliances business and product design factory follow-up, related to chip demand for the outbreak of growth, including MediaTek, Qualcomm and other mobile phone chip manufacturers, as well as Bo Tong (Broadcom), Marvell, such as netcom chip manufacturers, or even the mainland's emerging CPU suppliers, Rui Core micro-total Join the battle, I hope that this wave combines artificial intelligence and voice interface of the new application business opportunities. The 2017 global Smart voice device market is expected to multiply, in the past the industry has shouted every family has an intelligent voice device slogan, now shouted every home every room will have an intelligent voice device target, make the smart voice device grow more space. The industry expects the 2018 global Smart Voice Device market demand will multiply again, including the Terminal brand factory and both sides of the IC design companies are strong card position. Amazon first launched the Echo Intelligent voice device, although initially testing the market water temperature, but effectively stimulate the terminal intelligent voice Device market demand, Amazon Chase, launched a low-cost version of the echo dot product comprehensive Shang, making Amazon stable global Intelligent voice device market leader. As MediaTek worked closely with Amazon, it successfully hooked up the fast-growing market for the global Smart Voice device, and supported the company's target of 2017-year lower-half gross margin rebound, and now MediaTek has the Amazon, Google, Alibaba and other brand manufacturers orders, 2018 Intelligent Voice Device related chip shipments will grow more than 50%, but as the competition began to emerge, fear of MediaTek chip gross margin performance caused pressure. Mainland chip manufacturers also aim at this wave of global intelligent voice device products such as springing up the growth of business opportunities, including the full Chi, Rui core micro-chip to launch the relevant solutions, and quickly obtained the mainland South China design factory favorite, coupled with the mainland manufacturers have launched exclusive intelligent voice device new products. An instant burst of demand for an entry-level intelligent voice device Let the global CPU, Wi-Fi chip suppliers greatly excited, and even Xin Chong, Yu too and intelligent Global and other MEMS microphone suppliers, also presents the situation of customer orders, direct call chip orders have been delivered, and constantly to the upstream wafer foundry factory to seek Olling . Although the Apple is late to launch Homepod, and the application function relative Yangchun, however, under the Apple strategy marketing, it is likely to let 2018 global Intelligent voice Device market demand to 30 million ~5,000 million Taiwan level, the overall market will start to appear high, medium and low order products of different areas of positioning, Even the emergence of personalized and differentiated new trends. Industry expects high-end intelligent voice device market will remain Apple, Samsung Electronics (Samsung Electronics) and other global consumer electronics manufacturers in the pouch, the middle-end product market is expected to be controlled by Amazon, Google, Alibaba, Tencent, As for the white card and the local electric business to introduce the customized Intelligent Voice Pack Realty products, will be the entry-level market. In addition, in product differentiation, the 2018 Smart voice device new products may be directed toward the direction of intelligent audio-visual devices, including upgrading the development of built-in projection function, which will allow the global intelligent Voice Device market volume, price cijan growth trend, and attract the global technology supply chain to expand the development of investment.
