NXP Alliance Baidu Look to the mainland | Help Apollo ecosystem to create competitive advantage

En-Zhi PU Semiconductor recently announced the alliance with the mainland Baidu, become Apollo Open platform partners, both sides will be based on self-driving systems and hardware to launch a comprehensive technical and business cooperation. This is also the latest layout of the NXP in the mainland automotive sector, in addition to helping the Apollo ecosystem to add to the technical advantages of the semiconductor field, the cooperation between the two sides also helps to create synergy in the field of self-driving and vehicle networking. As the European Union (EU) is likely to agree to Qualcomm's acquisition of Qualcomm before the end of 2017, Japan will also agree to release, so the NXP this and Baidu Alliance, also equal to indirectly open Qualcomm and Baidu cooperation, as well as the mainland's large automotive industry self-driving, smart network related chip market potential business opportunities , the future trend is worth observing. According to the NXP and Baidu Cooperation agreement, en NXP will work with Baidu to jointly carry out vehicle driving assistance and self-driving solution technology research and development, and develop artificial intelligence (AI) algorithm combined with the hardware platform, the construction of a new intelligent networked automotive industry chain, and promote automotive industry-related technology and services applications. Based on this, the NXP will provide Baidu about self-driving, car networking (V2X), car multimedia information systems and Mmwave and other aspects of semiconductor products and solutions, two of the industry will also be developed by the Bluebox platform, cooperation and development of Apollo Sensor integration program, The performance evaluation of the depth learning network based on the well-intelligent processor. In addition, Baidu Apollo small-scale car system and other intelligent networking solutions, will also be integrated into the grace of the chip, will help accelerate the development cycle and the advent of time. In addition to working with Baidu, so far, NXP in mainland China with Geely, Changan and GAC Group and other mainland automobile industry strategy cooperation, and continue to participate in greater China Intelligent transportation construction and support automotive industry upgrades, for the City adjustment agency forecast to 2020 market scale of 100 billion yuan of the mainland intelligent driving products business opportunities. China's automotive industry in recent years in the government's policy support, since the driving progress has been ranked in the world, Baidu is now building a large Apollo open ecological platform, coupled with the development of chi-Zhi pumped into the automotive electronics industry has many years of experience, the two sides cooperation or will help to borrow Yunji advanced hardware Solutions Enrich Baidu Apollo ecosystem and accelerate its innovation step. Qualcomm in the future if the completion of the acquisition of the Boon, but also to expand with Baidu Apollo Eco-circle cooperation opportunities, looking at the mainland from the driving and intelligent network chip to import business opportunities, Qualcomm is now actively layout of the car chip market has no small help.

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