He believes that it is important for a company to go far and uphold the original mindset. "Returning to Xiaomi, the original intention was to make everyone enjoy the fun of science and technology, doing price-hearted and touching products." Li Wanqiang said Said that when initially started millet heart is very simple, the founder is a digital enthusiast, just want to be a fever cell phone, and then step by step until now.
After reaching the summit in 2014, millet mobile phone started to decline from 2015 and dropped out of the top five in the world for 36% of its market share in 2016. However, by this year, millet started a strong rebound.According to IDC data, Xiaomi's third Quarterly handset shipments worldwide reached 27.6 million units, ranking the fifth in the world with a growth rate of 102.6%. In particular, India enjoyed a prominent market share of 23.5%, ranking first in India. In the first year of entering the Russian market, it has risen to Ranked third mobile phone brand.Not only that, millet in October of this year ahead of the 100 billion annual sales target.
Li Wanqiang said that not only is the mobile phone coming back again, the ecological chain around the millet products sell well, will soon enter the international market, internationalization and new retail millet this year's two major strategies he disclosed that within 2 years to come back This speed is beyond the imagination of Millet. 'It is very important to be able to keep going when you can walk along the way,' said Li Wanqiang.
Li Xiaogong, Milky Way's chairman and chief executive officer, announced at a recent internal letter issued by the end of November that Li Wanqiang was the brand strategy officer for Xiaomi Co. Li Wanqiang also shared his understanding of the future brand this time and said he is talking about artificial intelligence now, Give a person a very cold brand of illusion.
He believes that the future success of the brand is definitely not a cold brand.When an enterprise to do the product, it should be closer and closer to the user. 'Product' is more and more important, is the value of a company, Li Wanqiang that a company to Success, to make the brand more and more personal, so as to better exist.