Although Apple's new iPhone 8 series handsets have been listed late in September, but to take the new design is more high-end and high-priced iPhone X as late as early November will be available, so many consumers will choose to wait until the iPhone X officially listed, and then Buying a new machine affected by this factor, from August to October 2017, the global market for Apple's iPhone sales accounted for more than the decline.Recently, research firm Kantar Worldpanel latest data show that from August to October 2016, iPhone sales around the market accounted for Compared to the same period in 2017, iPhone sales in the United States, Australia, Japan, Germany, Britain, France and Italy accounted for 7.6%, 0.2%, 6.9%, 1.6%, 8.5% and 0.6% respectively in the same period in 2017. On the mainland Representing a 0.5 and 4.4 percentage points increase respectively in the Spanish market. Dominic Sunnebo, head of Kantar Worldpanel's business unit, said 35.3% of iPhone users in the United States and Europe had exceeded their iPhone use by October 2017 2 years, accounting for 30.1% of the same period in 2016. Despite the huge potential demand for iPhone replacement, iPhone sales in August and October were still disappointing, due to the fact that many consumers Wait until after the iPhone X is listed, compared with the first listing of the new iPhone 8 series phones, and then decide whether to spend more to buy expensive iPhone X. However, Sunnebo also pointed out that the single sales, the iPhone X The higher average selling price of mobile phones (ASP), so iPhone X sales not only to make up for the decline in sales of old iPhone, but also boost overall iPhone sales.Compared to the decline in sales of iPhone, most of the market over the same period Android Mobile phone sales accounted for the proportion of growth, only the mainland and the Spanish market share of sales fell 0.5 and 4.1 percentage points.