Shanghai cosmetic packaging supplier HCP recently attended the CosmoProf Asia show. The company executives said on the scene that the acquisition of a plastic company in Germany and France, the future of European business will have greater growth.
In August, HCP acquired Rusi Cosmetics, a German manufacturer of eye lashes, lip gloss and eye shadow packaging materials, followed by the acquisition of SIMP France, a company that specializes in packaging for top brands such as L'Oreal, Lancome, Dior, Givenchy and Estee Lauder Product
CosmoProf Asia was held in Hong Kong from November 14 to November 17, and Damien Dossin, president of HCP USA, was interviewed on the scene: "Having a truly local presence is definitely different and potential customers seeing us as truly global Businesses, who need us to produce packaged goods at two or three locations simultaneously.
HCP has about 4,000 workers at its four plants in China and a handful of other employees in Sinchindal, New Hampshire and Reynolds, Mexico, with plants on three continents boosting HCP's image as a global player and some brands preparing HCP is better able to serve them globally when it is rolled out globally, Dossin said: 'We can meet very tight timelines if we make the same product at two or three manufacturing sites.'
Rusi has an 8,000-square-meter plant in Hyderabad, Germany, employing 180. When the deal was announced, HCP said it plans to invest additional capital in it. CEO Eddy Wu said: 'HCP sees Rusi's rich product offerings and expertise Experience, we also plan additional investment, expansion of factories, and better serve our customers in Europe.In addition, SIMP and Rusi are part of the HCP company, can provide a more competitive eyelash wrap products.
HCP has been looking for European factories for many years, and Dossin said expanding the European plant will reduce delivery and production turnaround time, which is important for the cosmetics industry in the Internet Age. "Remake production time is a big deal for customers Will not be out of stock because of the need to airlift from China and in the case of out of stock they may save 5 to 10 cents on the package but lose 10 to 15 euros in sales because the shipping cycle usually requires 6 weeks time.
HCP announces that both companies will report directly to Eddy Wu that SIMP will operate as a separate entity because customers buy eyelash brushes directly from the company HCP has partnered with SIMP for years to appreciate the benefits of eyelash and other beauty products Design, development and manufacturing capabilities. "Eddy Wu said: 'We will realize our dream of becoming the world's leading mascara packaging provider while better providing our customers with localized and localized manufacturing services.'
SIMP, based in Tegatay, France, specializes in the production of plastic products and has a 6,500-square-meter factory, which HCP said at a press conference that the company is also capable of manufacturing in Mexico.
HCP was established in Taiwan in 1960, with its first plant in China in 1990 and its headquarters in Shanghai in 2006. In January 2016, Hing Chung Holdings acquired HCP from TPG Capital for $ 775 million, The company acquired the company from Taiwan's founders' family in a row and achieved business growth over time. Currently, the company has 300 injection molding machines in its factories in China.