Review the current mobile phone chip market, Qualcomm and MediaTek (hereinafter referred to as MTK) are the two major providers of mobile phone manufacturers, but the two have very different situations: Qualcomm has been labeled as 'high-end, flagship' reputation; and MediaTek Often with the 'cottage, low-end' draw equal sign to get rid of trouble, MediaTek has also hit the high-end challenge Qualcomm.
The booming Qualcomm has now brought the highest Snapdragon 845. The original MTK called Qualcomm X series did not seem to hear too much news after the X30, MTK is ready, or unparalleled to give up? Qualcomm 845 release What MTK means, this article we talk about MTK and Qualcomm over the move to resolve some.
product comparison
The MediaTek X3 Snapdragon 835 relentless rolling, MediaTek situation was very embarrassing, very few X30 shipments this year, repeatedly came X30 will be the last processor X high-end series, X series will be cut next year Sounds really awkward, but a few years ago, MediaTek is not the case.
MediaTek product development history
Prior to the birth of Android smartphones, MediaTek relied on the one-stop turnkey solution to create the famous 'cottage era.' With the birth of Android phones, MediaTek then entered the smart phone market. MediaTek has released MT6575 single-core processor, MT6577 dual-core processor, MT6589 quad-core processor.In the era of smart phones, MediaTek continued their previous one-stop mobile phone solutions, and soon seize the entry-level market.
MediaTek 'cottage, low' inherent inherent deep impression so, but MediaTek can not be reconciled just to bend here, hoping to high in the high-end market.Next followed by Helio X and Helio P two series, of which Helio X is positioned high-end series .
X10 period: challenge Qualcomm
MediaTek Helio X10 chip launched in 2015 can be described as limelight, with thousands of machine sales soared and the relative low prices, X10 low-end models in the penetration rate was very high at the moment. MediaTek also used it once called Qualcomm at the same time Period Snapdragon 810, but in fact everyone knows, Helio X10 not high end, because the Helio X10 CPU and GPU are used in the low-end programs.
Helio X10 octal A53 architecture, Qualcomm Snapdragon 810 with quad-core A57 + quad-core A53 architecture. A53 compared with A57 can be understood as the difference between computer CPU i3 and i7, two different grades of CPU. A53 power saving , Low performance, while the A57 is more electricity, high performance, high heat.
GPU, Helio X10 uses PowerVR G6200, Qualcomm Snapdragon Adreno 430, the same is the different grades of GPU. When the hand-gamers X10 GPU Tucao commonplace, but the Snapdragon 810 uses four A57 core, too strong The performance of a huge heat, the balance between the two, the Helio X10 won many markets, the success of the challenge Qualcomm 810.
X20, X30 period: defeat
To the X20, X30 two generations, Qualcomm lost on the 810, the beginning of a continuous 820, 835 hair force, the processor as the Snapdragon parameters are too good, resulting in the current X30 only a small number of manufacturers are willing to use.
First of all X20 against Xiaolong 820, X20 Despite the name 'the world's first 10 nuclear mobile processor', but was dull 820 quadruple Protector. Helio X20 two A72 core + four high-frequency A53 core +4 low-frequency A53 core, 20nm process. GPU ARM Mali-T8xx MP4. Snapdragon 820 has been upgraded based on ARMv8 instruction set quad-core Kryo architecture, 14nm process technology, GPU for the Adreno 530. MTK GPU is always slow Step, and 20nm process directly lead to serious heating power consumption X20 products, the use of experience is not good.
MediaTek X20 with LeTV, you still have the impression?
P Series: Qualcomm suddenly resorted to carbine, MediaTek headquarters hard to keep
After standing firm in the high-end field Qualcomm, profound knowledge to MTK stationed in the midfield launched an offensive, one after another in the previous year and this year launched the 625, 660 two mid-range processors.
Although the 625, 660 is the midrange series of Snapdragon, but excellent power consumption, performance, so many manufacturers often used and MTK high-end series of Helio X20 compared to the same, such as red rice in the Note 4X are equipped with these two Chip. From 16 years and 17 years of market performance, 625, 660 has become the mainstream processor market, OPPO, vivo and some other manufacturers have also adopted the annual flagship processor Snapdragon 600 series.
At the same time as the P series shipments too late, positioning the middling Snapdragon 625, 660 the introduction of MTK in the low end of the further squeeze, resulting in the MTK is not high nowhere even more obvious.
MTK: X series will slow down research and development, stick to the low-end position
MediaTek difficult to achieve high-end dream this year continue to spread the X series next year's news .17 November 16, MediaTek held a media communication in Shenzhen, during the talk about the MediaTek processor positioning and other issues.
Lin Zhihong, deputy general manager of MediaTek wireless communications division, said the current global slowdown in demand for smart phones, especially in some developing countries, these areas pay more attention to the popularity of smartphones, the pursuit of high-end flagship is not strong.Therefore, MediaTek will focus on satisfying Demand for the popularity of smartphones in these developing country markets is dominated by mid-range and entry-level products.
MediaTek will shift its R & D resources to the mid-range Helio P series in the future, but the research and development of the high-end Helio X series is still under planning but only at a slow pace. In the next 12 years, the Helio P series will compete for development Chinese home market in the main.
In short, the current MTK stretched, embarrassed the impact of the high-end failure, looking back in the low-end base camp is being severely encroached upon by Qualcomm, MTK had to slow down the X series of high-end dream, stick to their home base.
Conclusion
Compared to the X30 released last fall, by the end of 2017, MTK still did not release a new generation of processors, coupled with Meisu and Qualcomm reconciliation, believe Meizu will also use large-scale Qualcomm processor 2018. And equipped with Snapdragon 845 Of the phone is expected to be released as soon as March next year, MTK situation is really embarrassing.