Click on the map to view Interview with Shuaikang Product Minister Xu Liangliang complete video ↑↑↑↑↑↑↑
Recently, President Xi Jinping pointed out clearly in the 19th NPC report that the major social contradictions in our country have been transformed into the contradiction between the growing needs of a better life and the unbalanced development of the people. It is true that no matter whether it is consumer demand, Or user pain points, are constantly changing with the development of the times.
Admittedly, China's consumption structure has undergone tremendous changes, many industries are experiencing the baptism of consumer upgrades, of which the appliance industry is particularly evident.
In recent years, consumers are becoming more and more inclined to purchase products with intelligent, customized, high-quality and big brands in the purchase of home appliances, Appliance industry is also more and more clearly showing a high-end, intelligent, personalized, stylish development trend, the two complement each other.
I have always believed that only keeping up with the times has always listened attentively to the voices of consumers and thoroughly explored the use of pain points in the business, it is possible to create closer to the user appeal, more personalized and outstanding products at the same time, full of human care products Will nurture businesses, so that brands win a broader market.
The first milestone: 20m3 / min large suction hood
To hood as an example, this is one of the most essential appliances in the kitchen, but it is well known that hood is imported from the West into our country's 'exotic', China's first range hood is China's Ministry of Commerce in Munich, Germany Introduced by the Commodity Fair and produced by SHUAIKANG, the introduction of technology and product appearance at the time, however, compared with the more "moderate" cooking style of foreign families, the Chinese people pay attention to the fierce fire stir will produce a large number of fumes, this contrast As a result, it is difficult for the brands of foreign brands to accurately identify the 'pulse' of Chinese consumers' habits. Previously, the experience of using traditional range hoods was poor, and the suction effect was not satisfactory.
In this context, when that time is already the head of China's kitchen electrical industry Shuaikang face this problem, with great concentration on the solution to the law .In September 2011, when other hood products, air volume are staying at 17m3 / min, Shuaikang introduced the first 20m3 / min super-large air flow and suction both hood, so that the most frequently used kitchen appliances can really play its role in helping Chinese users solve the puff of smoke fumes in one fell swoop to promote China soot industry Into the 'big suction' era.
The first large 20m3 / min suction hood come out
What motivates Shuaikang's idea of producing a big suction hood? In this visit to Shuaikang's hood factory, Xu Liangliang, director of the product department, told the author that 'My mother-in-law is a native of Hunan. Peppers, but a lot of puffs when cooking peppers very confused.One day I eat at the mother-in-law, saw this situation, I was thinking, as a senior product designer, can not solve this problem for my mother-in-law When I came back to the company, I worked with our engineers and experimental researchers to repeatedly consider this issue and took a ton of pepper to experiment with it to see if this could be solved.
Undoubtedly, it was fruitful to try again and again, and finally the experiment was successful. The innumerable number of 'Chinese cooking' fans like us ate the spring of kitchen life. 'Since then, I My mother no longer have the burden of soot when I cook fried peppers, and I also like the feeling of eating peppers and fried peppers. "I feel the pride and happiness of a product designer from Xu Liangliang's crescent-shaped smile. .
The second milestone: the first generation 'do not meet big suction' range hood
Before, Shuaikang also made a subversion of the traditional thing - to European-style hood 'slimming'! Of course, this is not to make the hood more beautiful, but based on many users are often struck at the kitchen cooking pain points.
Xu Liangliang accidentally discovered at a colleague's party that due to the colleague's taller son who was frequently met during the cooking, he probably thought this was a collective disturbance for the tall people. So, after returning, Xu Liangliang organized the product Department and R & D colleagues, a series of analysis of the hood products, imagine N possible solutions, looking forward to a fundamental solution to this user pain points.
After a large number of user research and technical demonstration, Shuaikang finally launched in 2015 the first 'do not meet the big suction' range hood, the vertical range of the European range hood reduced from the common 520mm 450mm, 'downsizing' 7cm. The design of the "wonderful ideas", live up to the possibility of meeting hood greatly reduced the spirit of its ingenuity also awe-inspiring the entire industry.
The first generation 'do not meet big suction' range hood
Xu Liang beam pointed out that although the hood has become thin, but it will not affect its performance, but do not underestimate the 7cm, a short 7cm represents the innovation Shuaikang technology.
In fact, with its own R & D and production of B-class protection motor, improved duct and other advanced technology, this anti-meet the hood can still not only still guarantee 20m3 / min strong suction and 400Pa strong wind suction capacity, but also life Longer, better performance.
The third milestone: a new generation of 'arc' hood
Later, a social news caught the attention of SHUAIKANG's product department: A mother cried while holding her child while her child was crying, accidentally knocking her child over at the right angle of the hood.Many coworkers Xu Liangliang said that when we thought for a long time, since we are 'do not meet big suction' series, can not make a full range of non-meet it?
It took another 2 years, after 30,000 tests and actual tests of 100 consumers across the country, in 2017 SHAIKANG proudly launched a new generation of arc 'big non-contact' range hoods, not only From the appearance of subversion to the traditional right-angle design can be more effective in preventing the rounded corners of the design, the process and performance have also done a full range of upgrades.
The new generation of arc 'does not meet the big suction' range hood
In order to meet the intelligent needs of users, 'Arc Shadow' is hard at using new technologies. It not only ensures strong suction capacity of 20m3 / min and strong suction pressure of 400Pa, but also innovatively uses double wheels 360 Accelerators and other components of the spiral speed system, smoke stove linkage, smart ventilation, delay shut down, 5S intelligent maintenance and other high-tech, carefully for the user to create a set of kitchen air wisdom solutions.
But the biggest technical difficulty is still how to 'straight' change 'round', but there is no such precedent in the industry.Is there anyone who had such an idea before? The answer is unknown, but it is certain that such a Seemingly easy to change, the production of a 'arc' but need to pay ordinary straight-angle hood 4 times the time, an increase of 14 procedures, the cumulative error can not exceed 0.3mm. Such labor, high costs, not All manufacturers will readily accept, and Shuaikang can be regarded as a well-deserved industry leader.
In the past, countless outstanding designs were born and benefited the public. The origin of the designs originated in a large part by the inventors' excavation and study of the deep human demands. In fact, people often do not know what they need and what they want, Enterprises are always able to find the truth from the slightest detail and uphold the spirit of perseverance to find a solution to the problem, as mentioned in the preceding paragraph Shuaikang landmark three hoods come out, is a good design, it is the business of human nature Care of the burst and show.
