OPPO is undoubtedly the biggest dark horse in the global smart phone war where the strong handlers are invaded, taking a strong lead in the Chinese market with a shipment volume of 78.4 million in 2016. In 2017, OPPO's performance is still very dazzling, Continuous introduction of a variety of explosions, accounting for major monthly sales list. OPPO the rapid rise of the industry caused heated debate, the industry generally attributed its success due to strong channel capabilities and strong marketing .But when we open the clouds, snatching cocoon , You will find that, in spite of the complicated business model and the most profound business strategy, the most important thing is that users continue to like your products. And OPPO is the ultimate enterprise that leads the user-oriented.
Adhere to user-driven technology and product innovation, to avoid pure Hyun skills
In the smart phone industry, the most vulnerable to the vicious circle is just a pile of material, through show technology muscle to attract the attention of users, but the user is not a fool, they will only pay for products that really can solve their pain points.In the OPPO, Evaluation of the highest standards of the product is the user needs, users like it, which requires R & D staff and product developers to really calm down, cut off the external force, to listen to the voice of the user. OPPO vascular network all over the country is exactly Product developers to obtain the best channel for first-hand user feedback, so that OPPO can quickly meet the most urgent needs of users through technological innovation, which is the ability of OPPO to create explosive products base. With the latest R11s as an example, the industry's first dual Photogenic dual camera program is to solve the user portraits of portraits caused by the problem of the night.Understand the user feedback in the low light environment, a yellow background when taking pictures of yellowing, OPPO engineers found after searching a place in Shenzhen Subway port in line with the user's scene description, so even squatting in the subway exit, and a squat is a few weeks from morning to night, The phone, hold the computer squatting subway entrance kept busy until the engineers had to make a satisfactory answer, this has been Holiday dual camera program.
User-oriented marketing strategy to play with young people
Overwhelming ad delivery, dazzling celebrity endorsements, many people talk about OPPO marketing the first reaction.However, this is only the OPPO focus on the best resources in the most effective way to reach the shallow performance of young users.In the marketing circle, There's a classic quote circulating - 'I know half the cost of marketing is wasted, but I do not know the half-way', and that a successful marketing campaign is never money-wise, but wisely spending money. Based on deep insight into young users, OPPO can accurately grasp the pace and channels of marketing, spend the money on the knife, through innovative marketing tools and young users to play together.Not limited to industry practices, OPPO put boring release Will be done star-studded full of fun 'concert', eye-catching countless, but also through 'who is taking pictures King' marketing event and the user to achieve real interaction.OPPO not only their own fancy marketing, but also took a brand and Young people into one, together with the French Guerlain to create a hot red fashion gift box, hand in hand with the Victoria supermodel the most beautiful moment, bring young people surprise again and again.
As the beginning of the article said, OPPO is successful, there is no more complex business strategy, just insist on the most simple business philosophy, that is, user-oriented, so that users have always liked.
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