This is the first Apple iPhone old models big chase; As for the iPhone 8 new machine, i8 has been previously reported that the single cut, the main reason for the price is not accepted by the market because the iPhone 7 is an old model, the process is mature, the production line is not Need to purchase new equipment, not only low depreciation, the yield is almost 100%, the cost is much lower than the iPhone 8 and iPhone X and other new machines much lower, will help the gross margin rise.
iPhone 7 accidentally become the most popular iPhone models recently, the old machine grabbed a new machine front, but also always see.
It is understood that Apple this massive increase of 20 million iPhone 7 orders, and Horst chairman Tong Zixian recently revealed that after the purchase price of old products rose against the trend, not only Heshuo more than 30% of Q4 production capacity in the production of old products, Adding a single customer case also adds to the fact that you feel "awesome". In terms of the additional coupons currently available, it is indeed quite amazing. It is not obvious that the relevant information is groundless.
To China, for example, 128GB of iPhone 7 as long as 5388 yuan; compared to the same iPhone 8 is 4.7 inches, capacity 64GB, the price has to 5888 yuan, iPhone 7 cost-effective, no wonder the iPhone 8 launch, but more hot.