There is a new machine around the week, the moon and the moon have a flagship ', which is last year's summary of the Meizu high frequency sub-conference users, but this Meizu suddenly released less, and even the voices of war with your friends no sound.
Today, according to domestic media reports, there are news agency recently, Meizu had 2500 or so stores have been closed more than 500. The source said, because Meizu, charm blue brand split, resulting in Offline store business and other assets are also divided into two.The charm blue requires agents within their own system to re-open the store, replaced Meizu signs.This may be part of the reason leading to the closure of the store.
Biography blue to change LOGO, Li Nan also open their own offline shop
Although the above rumors have not been officially confirmed, but the Meizu, Charm Blue brand and channel separation is not groundless.
May this year, Meizu science and technology official announced a new architecture, the company centralized the organization in the original function of the establishment of the three major business units: Meizu Division, Charm Blue Division, Flyme Division. Which, Huang Zhang personally manage the cause of Meizu Ministry of Li Nan was promoted Meizu senior vice president and president of the Department of Charm blue, Yang Yan was promoted Meizu senior vice president of technology and Flyme division president.
As of now there are indications that Meizu's separation is not over yet.First, the brand separation will continue.As early as June, there are friends broke, from the State Administration for Industry and Trademark Office official website query to see, Charm Blue not only independent, but also replaced Meizu's LOGO, the new LOGO resembles waves, but did not get official confirmation.
Last week, there are friends burst, has been identified Charm Blue Note 6 is the last Meizu LOGO charm blue machine.According to the exposure of the picture, Charm Blue Division on December 19 unified use of the new LOGO. Worth noting Yes, Charm Blue brand was born with December 18, 2014, perhaps after the fourth anniversary, Charm Blue will open a new chapter.
Again on the channel sub-divisions had rumors earlier this point, in fact, from Charm Blue President Li Nan in September this year, when a media interview has revealed some ideas.
Li Nan said that separation is the Meizu CEO Huang Zhang in the pursuit of their dreams and access to a balance between commercial interests, and Charm blue to do is to achieve commercial success. According to Li Nan's idea, Charm Blue is to create a Opening Ceremony Tide brand store model.
Driven by this thinking, Li Nan said that in the real physical world is a store, but in the minds of consumers on the battlefield, is to make a brand on the brand.
It is reported that the charm blue team has begun to siting, give priority to open the store in the mall charm of the future is not just a mobile phone brand charm, but a 3C brand ecology, the product will be extended to all fields.This model looks like millet House, but different.
Layoffs, cut the list, the future Meizu where to go
Finished Charm Blue Meizu brand again, the second half of the two key words: cut the list and layoffs.
This year, Meizu will focus on the Meizu Pro7, Meizu Pro 7 Plus two annual flagship.The back of the screen 'screen' design and other mobile phones to achieve the difference between the price of more than 3500 yuan.However, from the market response Look, the aircraft sales are not good.
According to media insiders, the first Meizu to the supply chain under the 3 million Pro 7 back painting orders, the first shipment of 1 million units have all been delivered, but because of the downturn in sales of Pro 7 Meizu cancel the subsequent orders .7 series has at least 300,000 ~ 500,000 backlog of units, this part of the inventory has also brought considerable pressure Meizu.
Downturn in sales also need someone to back pot, Meizu sales and operations executives also began a major restructuring, including Chun Chun Chu, general manager of sales Meizu to leave, Baiyun, director of sales operations to leave, Cai Yun transferred to public relations director, Luo Zongzhi transferred to operations Meizu announced on November 20 that due to the adjustment of business and organizational structure, the business team of Meizu Creative & Strategy's advertising and marketing department was adjusted from Zhuhai to Beijing and requested to complete the report by the 27th of this month.
It is understood that Beijing has a total of Meizu employees in Beijing, about 60, the number of adjustments in more than 10 people, a short period of time, changes in large, internal staff reflect; 'This adjustment and disguised layoffs in no different.'
Meizu lost the last few years to the high-end of the time window, want to stand up next year is more difficult. 'An industry source said to me. Also true, before 2014 Meizu products can basically stand 2499 yuan price, and now this Price segment is already OPPO, vivo world, Meizu can come in difficulty can be imagined.
Industry supply chain said that in the third and fourth quarters of this year, the domestic market of mobile phones is cool, and everyone is also more pessimistic about next year's forecast. Smartphones have obviously entered the war of attrition. The top five vendors in order to share the next may continue to storm. 5 to 10 manufacturers is very unfavorable.If next Meizu no revolutionary products, I am afraid they will be reduced to a one million level of niche brands.