Remember the induction cooker? Recently again by the outside world attention, not the market detonated, but not the new subversion, but the bulk of product quality unqualified. For many home appliance manufacturers, Cooker is no stranger to once was expected to spread in China, but Eventually Soymilk with the same 'ephemeral', which plunged into a downturn in the development channel.Then, with a new round of consumer upgrades and kitchen cooking change, Induction Cooker can give appliance manufacturers bring new hope?
Let's take a look at this news:
Winter approaching, the use of induction cooker greatly increased, the recent sampling showed that the quality of the product worrying.According to AQSIQ official website, this year on 48 provinces in Guangdong, Zhejiang, Jiangsu and other 48 production enterprises of electromagnetic Spot check has ended, the results showed that 19 batches of products failed, the failure rate of nearly 40%, as the year of 41 national product sampling, the lowest pass rate.
It is understood that the reasons for failure, including non-normal work, energy efficiency rating, mechanical strength, electromagnetic compatibility, etc., while the well-known brands Wei Wang, Pentium, etc. are on the list.
Energy efficiency 'virtual standard' serious, only to save costs
According to the information released by AQSIQ, among the 19 batches of substandard products, there are 6 batches of products failing in energy efficiency rating, mainly because of the existence of a virtual standard, that is, marking the low energy efficiency rating as a high energy efficiency rating For example, the nominal Cooker Electric Co., Ltd. Zhongshan City, Guangdong Province, Chi Chi brand PS-22 induction cooker marked energy efficiency rating of two, while the measured value is even less than three.
In this regard, a cooker manufacturer told reporters that the technical staff, induction cooker to achieve high energy efficiency in the technology almost no threshold, the manufacturer can usually do, the virtual standard reason may be manufacturers in order to reduce production costs and cut corners, and energy-efficient end-product The price is usually higher than that of low-energy efficiency products, and is more popular, the manufacturer mainly aims to make profits. "He further explained that the induction cooker is mainly heated by a coil disk, and the diameter of the qualified coil disk is very thick and the wire rows are dense Feet sufficient, the cost is high; and substandard products fine diameter, loose cable, thermal efficiency is also poor.
Another industry insider told reporters that manufacturers may also be too sought-after induction cooker fashion sense, in the 'thin' on an issue at the same time sacrificing the product's energy efficiency indicators.
Root of the problem - the industry threshold is low, the product quite a mixed bag
It is understood that induction cooker electromagnetic radiation harassment and so on is also a sampling of substandard problems.This batch of 19 batches sampling, there are 14 batches of samples failed, including Wei Wang, Pentium and other branded products.
In this regard, appliance industry veteran observer Liu Buchen said that the sampling revealed the unqualified product situation, in fact, is the induction cooker industry threshold is too low, the lack of corresponding industry standards and other reasons caused due to the low threshold, the investment of hundreds of thousands of dollars you can produce, Therefore, the industry quite a mixed bag, there is no shortage of '38' factory (that is, started in March, closed in August), the product disappeared after the sale to sell, consumers do not enjoy the after-sales service.
How to break the siege, Induction Cooker there consumer market?
In the consumer upgrade, soya-bean milk maker, juicer, or even cooking machines and other small appliances, continuous iteration, and the emergence of juice machine, broken machine and a series of new products, Induction Cooker, the earliest popularity, but also by the relevant manufacturers high hopes of the kitchen Small appliances, but caught in confusion and falling.
Why Induction Cooker in China to promote nearly 20 years, there are many product technical advantages of the case, but still not quickly universal? The reasons can be a lot, but focus on product quality, business promotion and user awareness and so on.
One is the low threshold of the industry and the speculation of small businesses. As a result, the product quality is unstable and the user experience is affected. The second is that the leading enterprises are lacking in responsibility and only sell products without promoting and leading a healthy and green cooking lifestyle , Has caused this kind of imported goods, has not been really good in China family really fall into the kitchen cooking tools inside an optional role, the frequency of use is much lower than the gas stove, and not as a major tool for cooking. Induction Cooker is actually turned into a hot pot shop tools; the third Chinese home cooking habits, like a long-time open flame, favorite big fried, and fried roast, but the current existence of the induction cooker heating uneven surface, the fire is not strong enough in the actual operation Problems, resulting in fried dishes sold out poorly, the taste is not good, can not really meet the needs of Chinese families.
Summary: Based on this, Induction Cooker enterprises must first face the existing problems, and secondly to improve product quality and enhance product innovation, as soon as possible to solve the pain points, so that uneven heating surface, fire size, strong fire and other key indicators in line with industry standards, the real To meet the needs of Chinese home cooking, of course, in order to really detonated, but still can not see the opportunity.