Since December, the state has lowered tariffs on some imported household electrical appliances, covering 29 categories of products such as air conditioners, freezers, clothes dryers, electric irons, coffee machines, bread machines, toasters, drinking fountains and smart toilet covers, with tariffs ranging from 20% ~ 35% down to 10% ~ 16%. Among them, the iron fell from 35% to 10%, smart toilet lid tax rate from 32% to 10%. Electric toothbrush, electric shaver from 30% MFN rate Reduced to 10%.
Imported appliances to reduce tariffs, and the magnitude is not low, this is a Huimin policy, is conducive to enriching consumers' choices to stimulate consumption growth.Secondly, the tariff reduction means that the cost of imported products will be reduced, foreign appliances in profit margins Expand, at the same time, it is possible to give part of the benefit to consumers, that is, consumers are also likely to use lower prices than previously to buy favorite products. Third, the reduction of import tariffs will give cross-border electricity supplier The platform brings a good opportunity to further crack down on the import of illegal purchasing market and allow more products to be imported into the domestic market through formal channels.
Some people may worry that tariff reduction will bring impact to the Chinese home appliance brands.I think this worry is superfluous, because according to industry statistics, imported appliances in the domestic appliance market accounted for less than 1%, and with the employment Costs, transportation costs increase, foreign brands are also reducing the proportion of imported products in the operating system.In the past decade, with the frequent recall of foreign home appliances due to quality problems, and the rapid decline of Japanese home appliances in the Chinese market or even Is a complete withdrawal, foreign appliances are going down the altar, foreign brands are no longer equal to the 'high', of course, Chinese consumers trust for imported appliances, identity also fade.
However, it should be noted that with the reduction of tariffs on imports of household appliances, especially rice cookers and toilet covers, the tariffs on imports of consumer electronics products will inevitably bring about the blowout of the entire consumer demand. This requires Chinese brands in these areas do not dominate quickly make changes and enhance the category (especially the appearance of the product technology, technological innovation, etc.) And in a more intuitive benchmark and direction, if can fall Forcing the entire Chinese home appliances product quality and technology upgrade, from passive to active, it will become a good thing.