Microblogging music innovation transformation | together microblogging to create a new model of digital music consumption

On December 7, the microblogging 'V Influence Summit' Entertainment Summit was held in Beijing, in which, on the music sub-forum with the theme of "the path of growth of musicians" in the 'new media era', microblog offers' 2017 Microblogging Best Music Cooperation Organization 'award and invited Mickey Min VP Yuan Min to share the cooperation between Micu Music and Microblogging, thus revealing the mystery of Micu music cooperation with Microblogging.

Use music to socialize to enhance user stickiness and brand exposure

According to the introduction of the site, both parties focused on the music of the headline artists and attracted potential music lovers and fans based on the music content through the joint list, marketing topics, etc. "Synopsis of New Songs", "Full-Track Paid Download", "Deep Integration of Performing Arts" , The "Pioneer Musicians" is the main scene of their cooperation, when users can socialize, listen to songs or watch videos on the Weibo, you can easily switch to the microphone client.

It is understood that Micu music has the most comprehensive digital music library, microblogging has the largest social user base, the two sides of the cooperation allows fans to quickly experience on the microblogging such as playing, playing list, purchase, sharing and other music services , To achieve the fans of favorite singer good music should aid and dissemination.

It has also been reported that Migu Music has accumulated more than 2000 performing arts activities and only performed more than 350 performing arts activities in 2017. Its ability to operate offline activities, As well as a large number of quality entertainment activities accumulated content for Weibo provide a better content resources.At the same time, microblogging a huge user base and user activity and in communication and brand building to give Micu music strong support .As of October this year Migu music has been exposed in the micro-Bo average monthly 300 million times.

VP Min Min, VP of Microphones, believes that through its deep cooperation with Weibo, Micu Music can provide users with a full range of music services more deeply and more widely.

Create new music IP based on user's list

At the meeting, Yuan Min also introduced MI Zhu music and microblogging jointly launched the IP list - Pioneer Musicians list.It is reported that the list has been set microblogging read a total amount of 1.78 billion, the amount of over 20 million discussion Achievements, ultra-800 songs through the list starting, highly user influence.For the music business pioneer list upgrade, Yuan Min said: 'I hope through the depth of cooperation with Weibo, more Internet games can be used to allow users to see To a more user-friendly interface to accumulate music assets for musicians. '

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