Compared to air conditioners, TV and other black and white, microwave ovens, vacuum cleaners and other small appliances penetration is far from saturated, oven, bread machine and other Western-style small appliances lower penetration, there is sufficient room for improvement.With the increase in income levels, Small household appliances market has huge growth potential, the next 10-20 years will also be the golden age of Western-style small home appliance industry.
Western small appliance industry development overview
The so-called Western-style small household appliances refer to small household appliances such as kitchen appliances, personal care products and cleaning products that are designed according to the western habit of the western developed countries and are mainly suitable for electric coffee pots or electric tea pots, bread machines, electric kettles, Blender, food grinder, electric toaster, oven, sandwiches, juice machine, eggbeater, microwave oven, electric iron, frying pan, electric cooker and so on.
Western-style small appliances and big appliances are very different, large appliances are generally used as durable consumer goods, with a large volume of heavy weight form a single feature, while Western-style small appliances are different, which has the following characteristics: product life and update cycle is shorter, more like Fast moving consumer goods; high technology content, pay attention to product design, product requirements of fun; with the perfect function and types of increasingly become a family essential goods.
Western small appliances product features
From the perspective of global small-sized home appliance market in the world, it has gradually moved eastward since the 1980s and gradually formed emerging production areas for home appliances such as East Asia, Eastern Europe and Latin America. With its advantages of cost, scale and technical support, China has taken over the world Major small household appliance orders According to statistics, in 2015, China engaged in a total of 1398 small home appliance manufacturers.From the distribution of manufacturing enterprises in the region, China's small household electrical appliance manufacturing enterprises mainly concentrated in South China and East China, the number of enterprises accounted for 50.21% And 40.23%.
Western small appliance industry prospects
From the European and American markets, the average household per household has more than 30 small appliances, the market capacity and the use of short cycle, fun and fashion makes the small appliance redemption demand market is huge.It is estimated that 2018 in foreign markets is expected to have 1.6 billion units Demand.
Benefiting from the changes in the international division of labor during the reform and opening up period, China's small household electrical appliances manufacturing enterprises have experienced more than 10 years of development from manufacturing to manufacturing, research and development, and design, relying on the inherent advantages of China in labor, land, energy and preferential policies. In the area has made considerable progress, Western-style small appliances have a good environment for development.
At present, the average number of small household appliances owned by Chinese families is far lower than that of developed countries in Europe and the United States. With the improvement of the income level of Chinese residents, the growth potential of China's small home appliance market is huge. It is forecasted that the next 10-20 years will be a golden period for the development of small household appliances, The same is true of Western-style small appliances.
Therefore, with the constant demand for the redemption of the European and American markets and the rapid growth of the domestic market, the next few years will be the golden period for the development of China's small-sized home appliance industry.It is predicted that the demand in foreign markets will reach 2.069 billion units in 2022 and the domestic demand will be at 2022 is expected to reach 290 million units.
The reason why the domestic market is a huge potential for rapid growth in the market of Western-style small appliances.First, with the prevalence of European and American cultures in the Eastern countries, Western-style small appliances are increasingly favored by Chinese residents, especially the younger generation, Second, there is a very small amount of small household appliances owned by Chinese residents, and there is still a huge space for development for more than 30 pieces of products in Europe and the United States. Third, the Chinese market has a great potential in the global market The market share of domestic small appliances will face explosive growth both in terms of the proportion of 20% of the world's population in the world and in the future, as measured by the global proportion of future GDP under China's rapid economic growth.