With the development of mobile Internet applications, smart phones become the necessary digital terminal equipment for consumers, smart phones make people's lives become more and more convenient, and thus achieved its own mainstream position in the terminal market.According to International Data Corporation (IDC) released the third quarter of 2017 mobile tracking report data show that the global sales of smart phones 383 million units, an increase of 3% over last year, the overall growth slowed down slightly, but in the fourth quarter of e-commerce promotions Affected, the corresponding overall sales are still in steady growth.
In the back of the smartphone soar, mobile phone shell, data cable, cell phone membrane, rechargeable treasure, high-capacity memory cards and other mobile phone accessories by lend themselves to the wind, it is hot.Viewed the rapid development of mobile phone accessories, the reason in the following Point: personalized demand, mobile phone accessories into a new point of Nuggets, consumer brand awareness gradually strengthened, new machine release accelerated iteration of accessories.
Mobile phone accessories perfect solution to the needs of individual users just need
The rapid development of smart phones Since the release of the iPhone in 2007 has been a straight-line upward trend of rapid progress, the development so far has encountered the same bottleneck in all sectors of the same industry, data stacking hardware, shape design, abrasive modification, application innovation , Even in the altar of Apple also suffered the first sale of iPhone8 and 8Plus after the release of Waterloo.
The phenomenon of homogeneity of smartphones becomes more and more obvious. In the face of increasingly refined user requirements, purely hardware-developed smartphones have been unable to meet the demands of consumers to purchase, and the weight of individual purchase has been constantly changing from a single hardware parameter to their own individual needs , While the mobile phone accessories market has a more extensive scalability, a variety of mobile phone cases that can show the user personality but also effective anti-drop collision, mobile charging Po will make the phone's battery life becomes more firm, the data Line, then become a mobile phone use of a consumable materials to meet the user's daily use and so on.
Mobile phone accessories into a new point of the Nuggets
As the domestic digital market is gradually maturing, the profit margins of digital terminal devices such as smartphones and flat-panel devices are constantly being compressed, and the profits made by manufacturers in manufacturing and sales are shrinking year-on-year. More and more enterprises Manufacturers are turning their attention to the new market - the more well-known than the Internet mobile phone brand millet, which in the development of mobile phones, based on the full expansion of other full range of products, with its mobile phone configuration headset, mobile power and many other mobile phone accessories products comprehensive In addition, such as glory, Nubian. Meizu and many other domestic mobile phone brands, when the new machine is also released to bring the corresponding new mobile phone accessories, mobile phones Accessories market prospects are undoubtedly everyone optimistic.
Mobile phone accessories brand floor pattern concentrated
The development of mobile phone accessories also experienced a complicated and complicated market baptism, the lack of a unified industry standard, the threshold of production technology is not high, the profit margin of accessories and many other factors created the mobile phone accessories industry in the early days of abnormal chaos, brand in-line, uneven quality , Eyeing outside the line, try out an endless stream of water.
After years of development and precipitation, the market environment has gradually become mature and stable, and consumer awareness has been continuously enhanced.With the upgrading of people's consumption habits, high-end handsets such as Samsung Note 8, Huawei Mate10 and iPhone X have been launched one after another, The demand is also increasing, mobile phone accessories brand pattern is formed.
Market sales is to test the best evidence of user credibility of the brand, from the sales before the double eleven Jingdong Mall list point of view, the first mobile phone accessories brand millet, with its Internet phone brand influence is naturally In the reason, the other mobile phone accessories also do not succeed in the sales of mobile phone brands, and is worth focusing on the manufacture of mobile phone accessories PISEN, Green Alliance and billion color, PISEN is the digital accessories industry veteran , With good strength and foundation, green focus on high-quality data line research and development and sales, billion color tend to high-end mobile phone tablet and other digital terminal protection product development.
The development of the quality of mobile phone accessories not only comes from the heart of the manufacturer's artisans, but also requires fair supervision of the industry to be synchronized. Only healthy and healthy competition is the driving force behind the development of the industry and the user's attachment to the mobile phone accessories industry Effective approach. When the rise of mobile power, there are many quality problems, such as security and stability, virtual standard capacity, mobile charging treasure as a mobile phone accessories a pivotal category in the battery did not appear disruptive technology innovation, mobile charging treasure perfect Solve the problem of long-term battery life, but also contributed to the mobile power supply in the first category of mobile phone accessories sales situation, from the 3C digital mobile phone accessories Jingdong sales list for the past 17 years, millet with 10000 mA mobile power sales aspirations.
In order to further ensure product quality, Jingdong started to establish a quality alliance in September this year to regulate the issue of virtual standard for mobile power in the market and crack down on fake and shoddy products, which has played a significant role in promoting the sound development of the industry.
New machine release accelerated mobile phone accessories iteration
Products have their use of the life cycle, when its use reaches a certain time limit, the normal wear and tear caused by the renewal of its requirements.For mobile phone accessories, remove the conventional loss under the renewal, the intensive listing of new mobile phones will bring a Wave accessories sales boom, shorten the life cycle of parts, accelerate the iteration of new products. Today, the full circle of cell phone ring full screen technology, major manufacturers are the first to release their flagship brand of full screen flagship new machine, to stimulate consumer desire to buy a full screen new shape design Facilitate the full follow-up of mobile phone protection shell, and the full screen fragile features doomed the consumer value of the screen protection issues, shatterproof screen anti-smashing film naturally become the upstart accessories industry.
Of course, the accessories in the category also applies to all types of mobile phone products, such as battery life to keep charging treasure, carrying different systems, cell phone charging and data transmission data lines, etc., in the era of mobile phones, mobile charging treasure to meet the user Go out to use the demand, and fast charge technology is greatly expanded mobile phone endurance, high-quality fast charge data line has become a contested corner of the accessories brand military.In the popular list of 2017 Jingdong mobile phone accessories, product wins Zinc alloy data line with the highest popularity won the top spot, apply to the iPhone multi-generation products, 25 yuan price is the price advantage of the original accessories incomparable.
Mobile phone accessories with the rise of the hot mobile industry has experienced the market precipitation and baptism, the market has become a brand structure, want to occupy a place in the Blue Horizon accessories industry, high-quality security is undoubted basis, digging user demands just solve the user just Businesses long-term development of broad road.
