The future of the Gree will look like, Dong Mingzhu has not yet fully described to the outside world outside only from her splinter speech, slowly pick up pieces of information and pieced together a fuzzy outline.
On December 6, when Dong Mingzhu, chairman of Gree Electric Appliances Co., attended the second World Exposition (Changsha), he said: 'In the past, when Gree was mentioned, everyone just thought of air conditioning. However, I would like to tell everyone that Gree has achieved its goal of becoming the world's largest specialized air conditioner Enterprises, to design and production of intelligent equipment, CNC machine tools, robots, molds across the large industrial group.
This is not the first time that Dong Mingzhu's reference to the Gree Group is transforming the 'Industrial Group.' On November 15, Dong Mingzhu brought several industrial robots manufactured by Gree to the 3rd China Manufacturing Summit, saying that Gree is already a truly global , A diversified industrial group.Golden appliances currently manufactured robot, the great weight has reached 180 kg -200 kg, the size of the body enough to meet the needs of different fields.
It is reported that Gree intelligent equipment currently has covered more than 10 fields of CNC machine tools, industrial robots, servo robots, intelligent storage equipment, intelligent testing, over a hundred kinds of specifications, the cumulative output of more than 5,500 sets of automation equipment, the cumulative output value of more than 2 billion yuan.
It is reported that this year is the Gree smart appliances into the market for the first 5 years.Grid Electric released in mid-year report in 2017 shows that in the first half, Gree, 80% of revenue or from the main business of air conditioning, but the realization of intelligent equipment business Revenue reached 962 million yuan, an increase of 27 times over the previous year, an increase of 2765.27%.
Gree Electric Appliances Since 2013, the self-developed industrial robots and other intelligent equipment have been exported on a small scale and the output value of the exported equipment has exceeded 1 billion yuan by the end of 2016. However, at present, 70% of the industrial robots manufactured by Gree are sold by Gree digestion.
From air-conditioners, refrigerators, washing machines, hobs, rice cookers and other home appliances fields, to successively enter artificial intelligence home, new energy technologies, smart equipment and other emerging fields, Gree under the leadership of Dong Mingzhu, has opened and accelerated the process of diversification But for the time being, Gree seems to have taken the artificial intelligence trip, but in fact, the next stop of Gree may be the last resort to the traditional industrial world.
In the past consumer concepts, Gree air-conditioning Gree is, and then later Gree cell phones, Gree bus and now, Gree's brand-name products were inadvertently replaced, and directly into a rust-rich atmosphere of machinery and equipment. Diversification strategy is to transform a group that produces home appliances into an industrial group that produces various kinds of instruments?
From the outline of the layout that has been presented so far, this will be the way Gree will look in the future, but will this be the best outcome of Gree diversification strategy?