Fanta Beverage, first listed in the 1940s, is Coca-Cola's biggest brand after Coca-Cola. After years of continuous development and updating, bottles have undergone several generations of changes.
And then, the popularity of the Fanta Splash bottle shape has made it the mainstream bottle of gas-filled drinks on the shelves of major markets in the country, virtually infaturating Fanta Beverages as the second-largest overseas brand in the United States and therefore also a Coca-Cola family The uniqueness of the product in the bottle shape.
That's why Coca-Cola is starting to design and develop a new generation of exclusive Fanta Bottles for PET bottles and glass bottles in order to provide Fanta with a new global standard of protection. Just like the previous generation of bottles, Bottle 100% recyclable.
Support Fanta brand to revitalize
Gregory Bentley, Coca-Cola Packaging Engineer in charge of global project coordination, explains: 'For years Fanta has continued to succeed in the international soft drinks market and the Splash bottle has become the representative bottle of carbonated soft drinks, This means that the time has come to redesign the bottles and use the impact bottle to stand out again. '
The Coca-Cola team worked closely with Leyton Hardwick of Drink Works and his team (Drink Works defeated the other four competitors to stand out from the design competition) and was strongly supported by the network of Fanta Packaging Teams. "We've built a global Sex information network to gather up-to-date packaging plasmid information, specific market requirements, and ongoing feedback on appropriate design ideas. '
Creating a new bottle shape requires an accurate understanding of the behavior of the PET material under stress, and in particular how the beverage carbonation causes deformation in different parts of the bottle. Poor handling can cause the beverage to overflow.
Through the Global Technology Network, Coca-Cola also introduced an experienced supplier partner to tackle this design challenge. Sidel played a key role in the development of the packaging project and was involved in the production of the new FENTa bottle verification.
Deal with asymmetry and stability
Drink Works designed this PET bottle very creative, unique, in the design of carbonated soft drinks PET bottles can be said to be "breaking the routine." Its body is a spiral-shaped bottle, inspired by the extrusion squeezed squeezed orange Orange juice, which uses a series of bottle-stiffeners and embellished with small bubbles, while the lower half of the bottle is twisted, while the spiral design makes the bottle of Fanta unusually asymmetrical, giving the bottle's development Bring the real challenge, need to solve bottle deformation and stability problem.
Bentley noted: 'Our striving for this spiral design is truly unique in the design of soda PET packaging containers, and Sidel supports us in overcoming the difficulties that this design poses.'
Jérôme Neveu, Sidel Packaging Specialist, explains: 'Any relative two sides of the bottle should remain the same size of the billet to avoid the problem of squareness, and we optimize the orientation of the grip contour and the edge of the bottle so that the bottle is in the irrigation Keep the geometry unchanged after loading.
Throughout the project, the design was continuously improved from the point of view of brand marketing and packaging performance in order to obtain the best solution.The spiral bottle needed full design test and refinement improvement, and successively passed the change of more than 60 technical drawings and utilized Computer analysis of finite element analysis to test the bottle performance.In addition, it also need to produce 15 test molds and conduct feasibility tests to finalize the bottle design validation, Sidel successfully completed this task.
Bentley concluded by saying: 'The final PET bottle design has been thoroughly tested to ensure optimal vertical stretch control under pressure and the packaging container meets all Coca-Cola quality and performance requirements. The new bottle is physically similar to the previous Fanta Splash bottles are equally impressive, and Sidel also conducted other production line stability tests that turned out to be suitable for high-speed filling. '
One of Coca-Cola's design competencies was to ensure that Sprite flasks and Contour flasks fit in the size and position of the label panels. Drink Works fulfilled this requirement without affecting the design by moving the existing label panel to the bottle opening Up.This technical solution brings real efficiency gains to Coca-Cola bottling partners in the production of different types of bottles and label changeovers.The new tabbed panel position also brings excellent visual effects so labels Will be shelved by the front panel or stacked items.
Widely used design
The entire Fanta series of bottles are bottle-shaped and currently available on the market include 500ml, 1L, 1.5L and 2L bottles. The 1.5L and 2L bottles are more easily gripped in a spiral design, .Through the successful cooperation with Sidel, Coca-Cola has specially developed a 500ml spiral bottle for the gravity inclined shelves commonly used in the cold chain distribution to ensure the stability on the shelf.This requires the use of specific The design rules that define the number and location of bubbles around the helical body rib are extremely precise.
One of the questions that has always been considered throughout the development of a PET bottle is whether this new bottle shape can also be applied to glass bottles, and this goal has finally been successfully achieved.At present, the new Fanta PET spiral bottle has been in Italy, Poland, Malta, Serbia, Finland, Romania and the United Kingdom, is scheduled to be rolled out to the rest of the world in the coming months.