|
'Because toothache went to the hospital, the doctor said it was periodontitis, but the pain did not eliminate it, it has spent more than 1500. Finally, their own online search, bought a solution of Ding boron cream. Ms. affirmed in a paste it's his medical experience, angrily 'big deal' and she felt the same netizens have a message that the hospital is now a lot of similar problems, and some minor problems on the body, not as good as Go directly to the Internet for treatment of the actual approach. Our pursuit of health is limitless, but with the increase of disposable income of residents, many patients have spent money but can not get medical satisfaction, medical resources are distributed unevenly, inefficient, technology and service quality and other issues, Have exacerbated the tension between doctors and patients.Some patients even gradually develop the habit of taboo treatment: ailments by drinking boiled water, sickness everywhere to remedies, the first search engine disease. In the Internet + medical market, huge demand, from the Internet giant to entrepreneurial recruits have cut into this area, the network mode of light consultation is gradually accepted by many people.But in the hope of people through the Internet technology to solve the traditional medical When there are many problems, there are also some of the online medical inquiry platform encountered an accident. Since last year, 17 internet hospitals piloting internet medical cooperation in Yinchuan were swaggering in unexpected rumors of the market at the beginning of last year that they were seeing layoffs and restructuring messages. ; On the other hand, although Baidu announced the closure of Baidu doctors, but Chunyu doctors, Lilac Park, micro-medical and good doctor online but between the financing and Pre-IPO rewarded, the market has been vaguely heard who will become 'China Online Treatment The first stock 'guess ... Statistics show that in the future, the overall size of the domestic healthcare industry will be estimated at 8 trillion to 10 trillion by 2020. In accordance with the plan of the "Healthy China 2030 Plan", the market size may reach 20 trillion yuan by the end of the year. Among them, The proportion of Internet medical will occupy 20% to 30%. Huge cake, who is growing in the wind, who sadly leave? The public saw only a few percent success, but behind the countless fall behind, and implied a lot of bizarre? Just in the past 11 Month, understand the notes into the bankruptcy liquidation of online medical platform, hope and the founder of Okura (a pseudonym) some exchange, to bring more inspiration to entrepreneurs.  The "sickness" of the traditional medical system wants to "rule" the Internet 'When I got into this line, there are already several platforms (online medical care) that are already mature.' 'Okura, which has been in its infancy, was originally a pediatrician at a provincial hospital, In the process of contact, Okura found that many parents showed a sense of distrust of the doctors and repeatedly questioned and verified the diagnosis results and treatment plans. Okura has also been a pediatric expert on a line of inquiry clinics, but he sees it as another way of looking at patients across the internet. "Patients are convinced of online advice and treatment, and some (patients) After the inquiry, I would like to thank you again and even to my WeChat, 'he said. This contrast, Okura is very curious, so he added a number of online patients, some understanding of their ideas, the result was beyond their expectations. 'Most of them told me that online consultation does not require money and therefore will not be pit.' Okura told to understand the notes, many patients have been in the hospital how many '忽悠' experience, 'little sick' is even more victorious Enumeration.Due to this mentality, patients feel that because online consultation does not involve money, online experts will be considered more reliable.Okura added: 'I know online experts or our physicians (medical) agencies, doctors, But this exchange made me discover the business opportunities. Okura at this time began to ponder whether they can also be an Internet medical platform to develop more parents with parents online light of the habit of consulting and membership in the future to achieve the value of medical platform realization. 'There are also friends around my side to support me, saying that as long as I dare to do (platform), they first settled in.' In a firm belief, Okura resolutely resigned from the doctor's work, wholeheartedly into the Internet + medical projects, ' Need to force myself, without retreat, only successful, but also has momentum. Okura made it clear that the platform for Internet + medical treatment was saturated two years ago and that several of them are comparatively large in scale. Therefore, there is no chance for a comprehensive online consultation platform, so he has started to concentrate on creating an online pediatric treatment platform. 'Although it is not expensive to make such a website like an APP, it is still a bit difficult for me.' 'By the end of 2015, Internet medical treatment was very hot. He just released the idea and there were a number of investment agencies reaching out to him Olive branch. '' 250 million angel round of financing, so that the smooth operation of the entire project together, and at the same time under the strict practicing qualification examination system, including myself, including 20 pediatricians, became the first expert on the platform ' Every Internet + medical platform at birth, feel able to subvert the old physical medical model, Okura is no exception.In his view, as long as the professional, vertical, well-promoted, there will soon be a large number of children parents download APP, and registered users will soar.It is only natural that this online platform focused on pediatric services, and soon in Guangdong and even South China 'hot' up. 'The number of doctors is also increasing, but can not meet the needs of parents consulting far.' From the smooth transition of the doctor's entrepreneur's busy warehouse and happily looking forward to the day when the platform is bigger and bigger, 'Although not directly face to face Interview, can only give medical advice, but parents are very affected. Massive market demand, harmonious doctor-patient relationship, rapid growth in the number of experts and user size, the Internet has given the broad imagination of Okura, under the influence of APP and social applications, he firmly believes that his online medical platform will achieve maximum resources And the optimal configuration, but also eliminate the long-standing barriers between patients and doctors. "Although not as emblematic as physical medicine, online medical platforms have great room for growth in the areas of ailments and common diseases." Looking at the platform maturing, Okara, at a friend's suggestion, After six months on the line began to consider the issue of the realization of the value of the platform. Can not 'under the diagnosis' of 'mutual medical', after all, is the Achilles heel 'Unlike many internet medical platforms that talked about empty words, concepts and feelings, what I first saw was the needs and values of this market.' 'Okura told to understand the notes and to keep the team running, 'Funding' burned 'before the project for the project to find a way to commercialization,' after all, in order to make influence before, invested a lot, but also subsidized a lot of funding a bit nervous. ' And his first realization of the realization of the way is the membership system.On the first half of the line, the platform crowdfunding mode began to VIP users charge 25 yuan / month fee (can enjoy 4 times a month expert priority on-line diagnosis and treatment, as well as an unlimited number of disease quiz Consultation) .At the same time, they are the average user's disease Q & A consultation volume, limited to 5 months / month. 'Promotion period there are 20 discount discount it did not expect many parents even think the children can not accept.' Okura was very surprised at the time, those who are accustomed to free consultation users, see the platform after the release of crowdfunding information, are very Resist, and even some users complain about the complaint in the APP, accusing the operating team of this approach is contrary to the spirit of the contract.Okura also said: 'Parents think we are only a platform for the provision of treatment advice, and there is no direct treatment of disease Effect, such a fee is unreasonable. He felt very speechless. Although the doctors only provided treatment advice to the patients, in order to maintain the normal operation of the platform, the team put more efforts into promoting the promotion and attracting more specialized physicians, all of which cost a lot of expenses. After all, It is the cost of getting in. 'I and investors are not charitable organizations, can not always lose money to do good.' 'The issue of fees so Okura is a headache, frustration, he began to investigate other Internet medical platform, hoping to find someone from a possible fee law. However, after some investigation, he was even more depressed.Okura learned that doctors leave the hospital and other formal entities clinics, the results of the treatment made are considered as illegal, so basically all Internet medical platform can only be opened treatment Therefore, it is legally not entitled to charge the patient. 'Before that some of the platforms that used token tokens for disguised charges (platforms) were later interviewed by relevant departments, so (this way of realization) did not work and the membership scheme died Okay, "Okura said. Looking at the reduction of the carrying amount of money every day, Okura panicked, the doctor-born entrepreneur, started operating in emergency operations when the company was operating for eight months.A friend introduction, he began to come into contact with some medicine Electricity providers, medical equipment operators, and trying to discuss cooperation with these agencies. After all, after six months of development, Okura's internet medical platform has a good flow of traffic. Therefore, he intends to open up the platform and some formal online pharmacies of medicine, and guide the users to purchase medicines by jumping to the mall. 'As the saying goes, medicine is not divided into families, providing medical advice platform had to become a drug' bargaining ', began to earn the online mall to our share into.' But he did not expect that users are more cautious in the treatment of unfamiliar Medical mall trust is not high in several channels to achieve cooperation with partners opened up within three months, the platform only for the mall contributed less than 10,000 yuan of medicine water.He said: 'Many parents are still accustomed to the pharmacy to buy medicine , Or choose a bigger e-commerce platform. ' After experiencing a loss of member fees and a bottleneck for pharmaceutical sales, Okura realized a problem: At this stage, the internet + medical industry has become difficult to realize. Many online medical platforms, which are much larger than them, are also burning a large amount of funds After that, there was a sad ending with the lack of a sustainable business model, which brought a huge bubble effect to the Internet + medical field. But for Okura, he did not retreat. The only thing that can be done is to continue to support the platform.  'Mutual medical' chase tuyere and capital, the blind expansion finally hot upper body 'Financing, all I can think of is to melt Round A.' The hard-riding Okura is not willing to 'exit' as fast as any other platform, and he pin his hopes on a new round of financing. Tell understand notes, plans to win a new round of financing (25 million) in early 2017, then you can fight for the platform for not less than 3 years of development time. 'It will not be hard to cultivate a medical (consumption) habit in three years,' and finding money has become a priority for both Okura and the team and has become the key to the entire project going through the crisis. After more than a year of operation, the number of regular doctors settled on the platform has reached more than 3,000, with 260,000 registered users and nearly 50 cooperative medical institutions. Although not as large and comprehensive as the Internet medical institutions, Pediatric field of online medical platform, the scale can not be underestimated. Earlier this year, although some (online medical) platforms fell, Internet + medical services should still be very popular in the capital markets, so there was no problem with financing at that time. "However, after many rounds of financing, In fact, he did not get any financing. He said: 'Capital markets are too small for us and we have to eliminate us.' In order to increase the size of the entire platform, he reduced the doctor's access threshold from the beginning of the year in an attempt to increase the size of the team of doctors who were admitted to the hospital. On the other hand, he was able to put as many funds as possible with limited funds Of the market, hope that registered users in the short period of time to achieve the outbreak. 'But when I finished the last bit of money, I got burned,' Okura said helplessly. The expansion of the transition brought the platform into a large number of 'touristic doctors' groups. These under-qualified 'barefoot doctors' took over a few question boards in the mainstream of the platform and kept guiding patients and parents to go to the offline institutions for medical treatment ; There are some 'travel doctor' through the platform to the user recommended peddling the so-called ancestral special effects drugs, a large number of private contact method. When Okura realized that the platform has been disorganized, and pay close attention to overtime with the team, these groups of "tour doctor" after the crowd cleared out, but some formal doctors think this approach to reduce the access threshold is not proper, the platform is also Become less active again .This thought that after a timely adjustment, this platform farce also ended .But let Okura and the team did not think that, starting from August 27 this year, one after another patient users find Platform, said they were cheated by the doctor, but also a small number. 'That day, a sudden influx of a large number of complaints. Some are too expensive to go offline treatment conditions have not improved, while others buy high-priced counterfeit drugs recommended by the doctor.' Okura tell understand the notes, in order to restore the platform Reputation and credibility, the team can only be compensated and privately negotiated with the users to control the further expansion of the situation. 'What worries me most is the accident of life, so I can not really take it away.' Fortunately, the problem most worried about by Okura did not happen, but some users' complaints led him to be interviewed by relevant authorities and asked for assistance in investigating some of these incidents. This medical crisis eventually became the last straw that crushed the project, and the entire platform was in a state of total stagnation from September. As wages were not paid, team members chose to leave one after another and Okura as the founder forced Under the pressure of investment institutions, they started to sell their assets for the ultimate bankruptcy liquidation. Many problems of the traditional medical system have been criticized by the people. People are looking forward to the new medical reform and have made Internet + medical treatment aroma in a short period of time. However, from the capital fever and the market fever to the winter of this year During the time, many online clinics chose to leave because they had a single model and had poor liquidity. It is not difficult to see from the experience of Okura that under the power of the Internet, the premise of the development of online medical industry is not only the traffic and the number of users, but also the improvement of medical service quality and the optimization and configuration of medical resources. In developed countries, many start-ups have also begun to use artificial intelligence and big data to improve the efficiency and level of service of traditional medical services in medical or hospital operations. 'Maybe it's not the Internet, it's our blindness.' Okura shook his head and sighed.
|
