If you ask in the Android camp, 'who is the leader?' Google believes none other than Google Google even a small patch upgrade to the Android system will be fueled by the Android camp cell phone manufacturers, not to mention the launch of the new Android system.
Work together Google launched Android Go, near the water first cut into the building
Google officially released the Android Go version on December 5, and according to Sagar Kamdar, Google's director of product management for Android, we realized one thing that requires the optimized Android system for the next billion handset users and Google, and third-party vendors, and at the same time be able to meet the user's desired price, Android Go has been working with entry-level handsets to deliver the performance and experience needed to meet those needs from day one.
Ever since, the new Android Go in many configurations to make adjustments and changes, mainly contains four aspects:
1) The Android Go operating system is optimized to run better on entry-level handsets; RAM is an important factor affecting the entry-level handset experience and supports 512M - 1GB of RAM.
2) Android Go optimizes a lot of google experience, such as new version of search, Youtube, Gmail, etc. In the new version of Youtube, you can share videos with friends without networking, this feature is very useful for users in Africa, India and Indonesia practical.
3) Working with developers around the world to make Android go work better on a variety of devices, such as Facebook, Skype, Messager and many other applications have been optimized to bring a better experience for entry-level phones.
4) Android Go optimized, and then to MediaTek such partners, MediaTek after several months of optimization, and then to handset manufacturers, cell phone manufacturers to optimize a few months, and finally handed over to the end consumer hand On the whole process takes only 6 to 9 months to launch a new machine, significantly shorten the new machine market cycle.
It is worth emphasizing that, Android Go optimized, and then sent to MediaTek to further optimize the import into the handset OEM manufacturers, handset OEM manufacturers can be more simple and quick to build smart phones, can significantly shorten the new machine development cycle, accelerate time to market, This is the first mover advantage MediaTek has for Android Go.
For one of the reasons, according to Sagar Kamdar, Android Go version, provided by Google software, in conjunction with MediaTek system version of the common verification development, this is the first time Google in the Android Go development with MediaTek frequent close communication , Google first saw MediaTek code, the two sides reached a multi-level discussion on the best user experience.
MediaTek wireless communications division general manager Li Zonglin said that MediaTek in the Android Go development architecture stage has the participation of both parties at the same time opened up their own design, mutual perception, joint commissioning. Through months of intensive cooperation to create Andriod Go, and at the same time, Google is also able to achieve economies of scale so far, more than 20 handset manufacturers around the world launched the Andriod Go project, and soon the handsets with Andriod Go will appear on the market.
It is understood that based on MediaTek Google and the depth of cooperation, the current MT6739, MT6737 and MT6580 and other chips have fully supported the Android Go version.This means that the entry-level SoC can also enjoy the first release of the Android Go version , Android Go version smartphones that are expected to be supported by MediaTek are expected to be launched globally in the first quarter of 2018.
Focus on the world, Google boosted MediaTek steadily rising in 2018
In fact, as early as 2014, Google partnered with MediaTek to launch the Android One for entry-level smartphones, with a controllable experience from Android One and MediaTek's product advantages that made MediaTek .
According to Sagar Kamdar, Google has a high level of participation in handset hardware and software selection. Once Google, MediaTek and handset manufacturers reach an agreement at the level of experience, they are pushed to the user and the entire chain is controllable. In the implementation process, Android One works well but can not scale fast because Google is not able to fully participate in the system guidance of 2 billion devices due to the rapid adoption of the Android One ecosystem by vendors.
The Google to carry out in-depth cooperation with MediaTek, Google to develop tools to MediaTek, and do not need to participate in the development of each device. It can be said MediaTek in which the role and potential advantages will be further enhanced.
Li Zonglin also stressed that Google and MediaTek's cooperation has a long history, in the Android One period, Google's participation is relatively deep, from Android itself, SoC specifications, handset manufacturers specifications, let the phone experience can be controlled because each A part of the control is very strict, not easy to enlarge the economic scale.And this Android Go difference is that Google tries to make each industry chain enterprises have more space to play as one of the MediaTek will be involved in the first to the mobile phone Manufacturers to provide Android Go version of the support.
What is more interesting is that the price of mobile phones corresponding to Andriod Go, Google's view is between 35-100 US dollars, but MediaTek's view is between 35-70 / 80 US dollars.This range is the past, smart Phone will not be involved in the price range, which is Andriod Go a major breakthrough.
Currently, Google and MediaTek have two versions of Andriod Go, 512 MB and 1 GB of RAM. The recommended specifications for both handset makers are: 512MB version - FWVGA screen resolution; 1GB - screen HD + resolution, Both versions will come with full screen support for 18: 9.
Overall, Andriod Go is an entry-level smartphone system launched by Google and MediaTek in the global market, but with features far beyond the basic configuration for the next billion cell-phone users in different regions of the world, Andriod Go project carried out, MediaTek will also harvest the cooperation of many handset manufacturers around the world, especially in emerging markets, MediaTek will be the first to benefit, which will be the MediaTek steadily rising in 2018 with the victory.