In New York City Times Square, meet A.O. Smith's 'China Face'

Known as the 'World's Crossing, World's First Screen', Times Square in New York City is one of the most sought-after business centers in the world and one of the best viewed 'to attract global attention.' Recently, The square of attention to the world's big screen recently ushered in an appearance of entrepreneurs, he is the United States AO Smith Group Co., Ltd. Vice President and AO Smith (China) Investment Co., Ltd. Ding Wei, president.

In late autumn of this year, New York City was visited by world-famous city Nanjing Week in 2017. Ten city commercials featuring the 'Nanjing Face' appeared in New York City's Times Square and the Central Railway Station and 10 were from all walks of life, Age group of 'Nanjing faces', starting in New York to convey to the world a more temperate, more humane 'Nanjing story.' Among them, Ding Wei is the only one entrepreneurial representative, as a Chinese company from the United States At the helm, now representing Nanjing on the United States, can not but say that it is a fantastic fate, and Ding Wei and its representative AO Smith China Company, so it has been the world attention.

High votes were elected 'Nanjing face', to convey the spirit of the city to the world

'Nanjing Face' is the first non-profit publicity campaign promoting people in cities in China. Taking different characters as the protagonist, Nanjing from different perspectives tells of temperature, stories and feelings. Through touchable and sensible new Way to let the world perceive the power of this city.

Everyone behind the 'Nanjing Face' has a voice and support of 2 million Internet votes, with the ten people arrived in New York .This activity since its inception, has been the concern of millions of users, from the beginning of selection, Ding Wei votes on the Continued to lead the way and finally won the "Nanjing Face" with the highest votes, making Nanjing one of the representatives of the city's spirit.

In the organizers given the reasons for the election, wrote:

He is a respected leader of the Su-traders,

Let the United States centuries-old enterprises in Nanjing took root,

With high-quality products to bring people better service.

He is also a communicator of culture

The foreign advanced management concepts used in this piece of land,

Nanjing retained more talents.

Many will ask why AO Smith chose Nanjing at the time, some based on fate, but more based on very serious research, such as a large number of scientific and technological personnel, a complete package, a strong supply chain, higher than the cost of living Quality of life, etc. 'This is the AO Smith's impression of Nanjing, but also they stick to the reason.

'I and AO Smith came to Nanjing together. The fact that our choice has been quite successful. Originally, my contract for three years, did not expect to do so is 20 years' Ding Wei's title has changed over the past two decades , Led the team to continue to meet various challenges, rooted in Nanjing and the city grew up together. 'Twenty years have passed, a lot of things have changed, but some things have not changed Nanjing is the starting point of these things, but it It is not the end that leads us, but the endless path of exploration and the endless future.

Taken 20 years in Nanjing, the successful example of successful multinational corporations

AO Smith was the 143rd year of the development of the brand in 2017, the 19th wholly-owned factory in Nanjing.In 1998, AO Smith founded AO Smith (China) Water Heater Co., Ltd. in Nanjing Economic and Technological Development Zone in 1998. According to Ding Wei , AO Smith's first meeting with Nanjing may be a lucky coincidence, but later built more factories in Nanjing, as well as R & D centers throughout China, is the trust of the city.

In 1998, when AO Smith suffered a setback in its business in China, Ding Wei was on the verge of death and became the pioneer of AO Smith's global strategy in China and Asia. In just three years, Ding achieved profitability and led AO Smith to achieve performance Steadily climbing.Although he repeatedly owe AO Smith's success to 'excellent corporate culture', but the understanding of people know, AO Smith's success today, can not do without AO Smith's China leader Ding Wei's efforts And hard to pay.

Although it is a multinational from the United States, AO Smith has not simply taken the American model since entering the Chinese market. "Actually, we are operating a new market and everything is new. All AO Smith products in China are based on the needs of the Chinese market to do research and innovation.

Just entering China settled in Nanjing, AO Smith noticed that China's business is different from North America, North American products can not be fully transplanted to China. 'Ding Wei recalled AO Smith just entered the scene, for example, when the North American water heater Mainly commercial, and the Chinese market more home, whether it is design, technology applications with North America there are many different, which requires the re-development of more targeted products. AO Smith products are known for their high quality, and all this Ding Wei insisted on nearly 20 years of the 'Leader Project' are inseparable, the company held a monthly quality meeting, in addition to special circumstances, Ding Wei and absent, and asked all department heads must participate in the user's praise from a month Or complain, careful analysis, continuous improvement of product quality.

At the same time, Ding Wei also applied the advanced foreign corporate culture to the Chinese market.Due to the cultural differences between China and the United States, the core values ​​of the enterprise are hard to come by at the time of landing, but Ding Wei vividly summarized it as 'four satisfaction' - Customer Satisfaction, Social Satisfaction, Employee Satisfaction, and Shareholders' Satisfied Values, fully transplanted AO Smith's centuries-old values ​​and perfectly aligned with the values ​​of the Chinese market to seek the most out of consumers, shareholders, employees and distributors Good combination of points, a strong competition in the Chinese market together.

'We are very fortunate to have an excellent local Chinese management team and to make progress as the Chinese companies grow.' Ajita, Chairman and CEO of AO Smith, USA, commented: 'The headquarters trust the Chinese team very much. People who know the Chinese market make their decisions without having to consult the headquarter about everything. "

Today, economic globalization is the trend of the times.Ding Wei and his business as early as two decades ago, in Nanjing, has created a precedent for the successful settlement of US companies and become one of the few in the Chinese market, the industry first Foreign brands.

Original technology-driven development of the industry cast a leading brand in the industry

The market is the most fair and impartial verifier.After entering the Chinese market, A.O. Smith annual sales growth rate of more than 20%, becoming the past 20 years in the Chinese market the most stable, and the only continued share of foreign brands.

According to the authority of the monitoring monitoring, AO Smith sales in the Chinese market continued to grow: the entire water heater market share as high as 27.46%, ranking first in the industry; water purifier sales reached 24.79% market share, has also been Ding Wei, the industry leader, has also become the 'face' behind these successful numbers.

Behind this beautiful transcript is the result of AO Smith's adherence to values ​​management, innovation and deep insight into consumer needs in the past two decades, and successful value management philosophy is one of AO Smith's core competencies. Ding Wei said: Credibility is the cornerstone of AO Smith's 143 years of success, but also the foundation of AO Smith's future development.

With industry-leading technical research and development strength, it has provided a guarantee for the success of AO Smith.With more than 500 R & D engineers built in Nanjing's global R & D center, "We do not pursue conceptual technology, but we require AO Smith each Engineers, in their field of research and development, must find the technical problems in this industry. No matter how many years and how much money they spend, if we can solve this problem, we will be able to break through the industry bottlenecks and bring consumers new experience. 'We can not do otherwise, we first break, develop original technology, through the original technology to help the industry open up a way.' Ding Wei said.

Over the past 20 years, AO Smith, as a 'tradesman' in the home appliance industry, has been deeply involved in the research and development of innovative products that are truly suitable for Chinese families. Currently, AO Smith has covered electric water heaters, gas water heaters, water purifiers, air purifiers, air Source heat pump water heaters, gas heating stoves, beauty softener, hot water mattresses and other eight categories, a household, commercial high-end market recognized industry leader, fully demonstrated AO Smith in the Chinese market strength.

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