Just passed the autumn of October, I believe many young urban after 80/90 have seen in their own home TV such an impressive boot ads: 'I type, I speed' - the new BMW 1 Series sports sedan A randomized study of targeted populations showed that many interviewees said that the BMW 1 Series Campaign was "unforgettable." The reason for this is that the cool ideas and well-made productions make the post- People 'refreshing' as hearty tyrants Pa pleasure, many interviewees feel over, can not help but wonder: BMW 1 Series is really my 'food', the question is, how did she know?
Rely on the advantages of OTT vendors such as Xiaomi, Skyworth, and popular startup resources, BMW's advertising achieves the precise launch of targeted audiences through its unique KID (Key-ID: unique ID for identifying users). , Concerned about the level of cars, cars and models, spending power, car stages and other multi-dimensional labels, cool cloud interaction to help advertisers accurately target the target population of 650,000 in Beijing, Japan live users 440,000, so that delivery really 'targeted.' The relevant statistics of the second hand of the tripartite monitoring agency show that the exposure rate of BMW ads to millet, popular and Skyworth platforms exceeded 100%, reaching as high as 102%, 122% and 110% respectively, exceeding the target of precise delivery.
On December 7, the "OTT Intelligent Marketing Forum" co-hosted by Cool Cloud was successfully held, with bigwigs from well-known players such as Cool Cloud Interactive, AdMaster, Rongchang Media, Cool Media, Xiaomi, Explored new business opportunities and new stories behind the 100% growth rate of OTT smart marketing.
Dialogue session, guests from Konka Group, New Music, Panyu Interactive, Temple Group, Si Mei and Koon Yun conducted in-depth discussions on the topic of "How to Lead OTT Intelligent Marketing New Circuit" Discussing and sharing insights on issues such as 'Change and Opportunity in the OTT Marketing Market', 'Marketing Innovation Strategy' and 'Ecological Collaborative Evolution Driven by Intelligent Technology'.
Undoubtedly, OTT is becoming the new center of home entertainment and eco-collaboration and technological innovation will accelerate the OTT marketing revolution and release the growth potential.In fact, the value of technology-driven all-media big data service is increasingly prominent, and Cool Cloud interaction is one of them Of the representatives to the user KID as the core, including television stations, content production companies, advertisers, including eco-partners can benefit from the interaction of cloud cloud data and intelligent marketing services to benefit.
Li Peng, chairman and CEO of Cool Cloud Interactive said: "From big data to artificial intelligence, from interest tags to user portraits, technology is reinventing the way smart marketing is expressed as never before, creating new possibilities and releasing value. , The comprehensive digitization of enterprises, media and individual users is irreversible trend.During the development process, Cloud Interactive will continue to maintain its leading position in OTT big data with user KID as the core.On the background data show that Cloud Interactive Of the active users have reached 300 million KID.At the same time, we are speeding up the reconstruction of large media data, user big data and enterprise big data, through extensive strategic cooperation with the industry chain partners, to create all-media big data platform. On the whole big media data and real-time trading big data to get through, really help enterprises to achieve intelligent marketing and business decisions.
Cool cloud interactive chairman and CEO Li Peng
Boot ads have surprises, put the effect of protection, there is nothing to stop OTT become the indispensable screen, OTT smart marketing is ushering in a new era belongs to it. Only serve the marketing revolution, cool clouds interact with you all the way Peer!
