'Double 11' just passed, followed by 'Double 12', the online channel in stimulating product sales, marketing campaign has a unique platform for resources and a steady stream of imagination, digging in the consumer off buying potential This topic has hit one after another miracle.
Take a look at a set of data: double eleven the same day net sales of 253.97 billion yuan, the major appliances and consumer electronics accounted for 15.2% and 2.8% respectively. Rural market performance eye-catching: Rural household appliances mainly in consumer electronics consumption; Jingdong appliance stores and sales in rural areas accounted for sales of Jingdong 11.11 appliances 40% of the rapid growth of emerging appliances categories: dishwasher, coffee machine in the first 10 double-day sales growth nearly 2.5 times the beauty, Cleansing instrument, massage chair increased by 3 times, steamer increased by 6 times.
Obviously, household appliances have become an important source of sales performance of major e-commerce platforms, and full of momentum.It can be seen, e-commerce channels are also inclined to power, with a richer product category, more attractive price, better installation Delivery service to start a larger consumer purchasing power.In short, online channel merchants and end consumers in the "Shopping Festival" staged after the "speed and passion" of the game, together to create a new round of sales record after another.
Before the arrival of 'Twelve,' Bowen, project manager of the Shanghai International Branch of the International Copper Association (China), reminded consumers that they should not only enjoy the speed and passion of buying and buying, but also pay attention to the quality and long-term quality. "She pointed out: 'Online shopping experience so that we can stay at home on the same platform to see more brands, product information, both horizontal comparison, but also make vertical choices, through the list, menus and other situations, so that consumers in one dimension Have a broader choice.But in the new channel model, many consumers seem to use the wrong 'posture' in the huge network of information resources, compared to the price to make the final purchase decision in the 'double eleven 'Double Twelve' such a shopping festival is as long as the speed ignores the quality. '
In fact, the majority of home appliances in the consumer's home 'service' time will be more than 5 years, in order to ensure the ideal consumer experience, the quality of home appliances is the most critical. So, online home appliance purchase how to judge the quality of products After all, the online channel does not see the product in kind, and Bowen gives important tips: 'Instead of looking at the comments of consumers who have already purchased the same product, choosing a trusted brand , Consumers can also do some more professional data collection, and even can look at the material of the core components of the appliance. 'According to reports, the quality of home appliances in the choice of the core components are very particular, usually choose high quality, appropriate , Enough material to ensure that products in the long life, energy efficient, environmental protection and other aspects of outstanding performance.
Bowen made special mention of the rational use of copper.According to reports, copper high thermal conductivity, energy efficiency, corrosion resistance and antibacterial characteristics, can significantly improve the quality of household appliances The overall operating efficiency, reduce energy consumption, improve product life, reduce maintenance costs.In many home appliances, copper materials play an irreplaceable important role.Specific products to the subdivision category, for example, the freezer with a copper tube freeze-evaporation Gas water heaters use copper heat exchanger water tank, refrigerator with pure copper coil compressor, copper washing machine motor, air-to-heat pump water heaters copper coil, air conditioning copper connecting pipe, etc. are the most excellent home appliances whole product quality Protection.
In the process of actual purchase, the information provided to consumers by online shopping is simple and straightforward, but to understand more about a product, consumers also need to search more to find relevant information. 'Online product sales online drop-down list, consult the online customer service, or Simply go to the corporate website to search for some information, "Bowen added.
In order to help consumers more conveniently, intuitively and truly understand the materials used in the core components of home appliances, safeguard consumers' right to information, and promote rational consumption, the International Copper Association (China) promotes Tongjia Quality Life in the appliance industry Logo, and actively carry out consumer education work. 'For example, hand in hand with the China Household Electrical Appliances Association consumer guide planning, production of "talking home appliances" series, which,' hidden in the appliances in the little secret 'popular science video analysis Appliances or whether the correct use of copper material identification.At present, this part of the video content has been embedded in the latest revision of APP "seek Me" featured section and video search subscription subscription section, hoping to sell online home appliances to consumers In order to protect the consumer's right to information, we have released some household appliances and major consumer education activities together with the China Consumer Association on March 15 this year with the theme of "Conscious Network Consumers" Parts material consumption guide manual. "Bowen said one by one.
Seeing the 'Twelve Twelve' 'hand chop' contest will start, home to set up new appliances, in addition to speed and passion, but also to the long-term and quality, even if 'eat soil' should be worth it.