Recently, Ouyang Nana, 17, was invited to attend the presentation ceremony of NASA-sponsored 'The 6th Science Breakthrough Awards.' As the first Asian invited artist, Ouyang Nana has reaped a new lease of life. In fact, Ouyang Nana has another important identity besides the cellist, the genius girl and the first invited artist in Asia, the OX Chief Product Officer.
From March this year, Oaks Air Chief Products Officer since the Ouyang Nana will continue to participate in the construction of the Oaks fashion lifestyle: from product development, technological innovation, marketing, fans interaction, the gene in the fashion art world, and Oaks air conditioning brand and product integration, at the same time witnessed Oaks among the industry's first army strength.
In October of this year, Ouyang Nana, who has been promoting the integration of Oakes' products and art, has created with the Oakes designer team from the perspective of pursuing a fashionable young consumer group and unveiled the latest air-conditioner product that has overturned the industry tradition - Zhiyue Air Conditioner Mystery, once again to show the industry Oaks as a 'home appliance fashion leader' full of confidence and solid strength.
Create a new industry path: technology and art combined
The imitation phenomenon of the home appliance industry is an embodiment of the industrial structure of the pyramid. Some leading enterprises occupy the vast majority of industrial profits by virtue of their advantages in technology and resources, etc. In particular, with the era of transformation and upgrading of consumption, differences Innovation, occupy the high end of the industry as a key breakthrough in the sustainable development of enterprises.
Focus on user needs innovation, to create quality air-conditioning Oaks, always focus on product innovation and external art technology, direct hit consumer pain points, homogenization, low price competition in the home appliances, creative introduction of intelligent technology, fashion technology in the One of the new Chi-month, with high-quality, high-value products to create a distinctive difference between the core competitiveness.
Industry experts believe that Chi-month new products, as Oaks cross-border and Ouyang Nana together to create the art, has been able to win the industry and consumer widespread attention, detonated the market, is inseparable from the logic behind its technological innovation, And the product itself brings high-quality and light luxury fashion philosophy.
On the one hand, Oaks pioneered the TS rapid cooling technology to create a new version of 'frequency expert', 12 seconds to speed up the whole sales increase of 3 times, start-up time is shortened by 33%, '30 seconds fast cooling, 60 seconds fast fever 'performance effect is unique. On the one hand, the state-of-the-art Hydro-automatic washing technology, intelligent light perception, WeChat interaction and other intelligent innovative applications turn the air conditioner into a healthy air manager, allowing users to experience the cutting-edge technology and fashion art of the times Fashionable charm.
Products as the only core competitiveness of Oaks air conditioning, every time after the technical innovation and product innovation behind the current consumer demand for insight into the completion of the Oakes from a boutique to a series of excellent products continued leap in order to allow users Enjoy comfortable air supply, to avoid uneven air condition caused by uneven heat, Oaks innovative fin-type air guide film to four-dimensional air supply, 100 stalls wind speed, accurate temperature control up and down 0.5 ℃. Capture the user of home appliances art Pursuit, to adapt to the modern home style, Oaks roll-out version of the introduction of dumping Allure series, holding the moon on the moon's products.
All say that art belongs to art and technology belongs to technology, but the courage to be the first person to make the art to technology in the product is the perfect fusion .Then with a series of boutique to narrow the distance between business and users, giving the Chinese brand in the new era Mission and positioning, exploring a new path for the transformation of China's manufacturing to China.
First in the new era of home appliances: to get quality fashion lifestyle
With the rejuvenation of the mainstream consumer groups, so that the home appliance industry realized the embrace of the young audience is imminent.How to circle the young market, Ochs has given its own topic - Oaks not only pass the physical attributes of air conditioning, but attached to Air conditioning on the trend of culture, fashion lifestyle.
Choose Asia's first person - Ouyang Nana as chief product officer, and together with Oaks to witness the annual new - Chi-month air-conditioning release, show Oaks in creating fashion lifestyle confidence and determination. The first users appear: this product in the subversion of technology, but also brought a stunning visual appeal in the appearance of every detail reflects the 'first in the era of' different ideas and meticulously crafted, Modeling 'signifies the rise of the moon, diamond 3D mirror cutting, drawing process of aluminum-magnesium alloy and other big new designs and new technology originality, high-end product positioning at a glance.
Oaks is re-establishing a personalized label and value in the hearts of users.A set of data shows that the current user base in e-commerce platform can capture, Oaks air conditioners have reached 2.8 million young users, of which 35-year-old users increased from 50% To 70% at the age of 25 from 12% to 20% at the age of 25, with 1.2 million female users, accounting for 34% of the total, ranking the first in the industry. This is exactly how the products fit the market and the trust of millions of users.
Behind this series of dazzling data, it is the Oakes brand and the initial results of younger products transformation.An expert Zhang Yanbin that Oaks is becoming synonymous with younger, fashion Fan lifestyle, a young favorite home appliance brand, you can Said to be the industry's first transitional fashion leader.
The face of new consumer market demand continues to emerge, Oaks air conditioning market leader revealed: the future of Oaks will tap the core needs of young consumers, technology and product innovation consumer demand, art communication and interaction of young markets, to create a healthier, more stylish, More quality of life.