TV business losses narrow termination of restructuring | Storm cited 800 million war vote

On the evening of December 7, Storm Group, suspended for nearly six months, issued a public notice announcing the termination of major restructuring.

The reason, Storm Group said the original restructuring is expected to constitute a major asset sale, the company will lose control of the storm commander, but the actual transaction program does not involve the transfer of shares held by the Storm command, but by the Dongshan Precision (002 384) and Rudong Xin Hao to storm command total increase of 800000000 yuan, the transaction did not constitute a major asset restructuring.

As for why the ultimate reorganization of the program did not sell shares of Stormwind equity but only the introduction of capital increase, Feng Feng, chairman of the Storm Group, told the Securities Times · e company interview, said mainly due to Storm Tycoon's main storm TV loss pressures have eased. At the same time, it is expected that the storm TV business can make single-TV next year without loss and June 2019 will realize the company-wide profitability.

Review of the restructuring process. Storm Group shares on July 19, 2017 due to planning major issues suspension, and the planning matters identified as a major asset reorganization on August 1, 2017. August 14, the transaction was determined to be taken to increase capital and Equity transfer and other means for the subsidiary Shenzhen Storm Commander Technology Co., Ltd. to introduce strategic investors.

The Storm Group has just announced that the Dongshan Precision and Rudong Xin Hao capitalist storm on the capital increase, the company holds a stake in Storm Commander was 21.5819%, and through a concerted action agreement with Storm Holdings actually holds the Storm commander 31.9733 % Of the voting rights, the company's voting rights to Storm Commander is still high, does not affect the company's actual control over the storm commander, the transaction does not constitute a major asset restructuring.

At present, Dongshan Precision, Rudong Xinhao has negotiated with Storm Tycoon and Storm Group to determine the transaction plan and sign an agreement on capital increase. According to the transaction method and transaction amount finally determined by the parties, the transaction does not involve Stormwind command of Storm Group's external transfer Equity, but by the Dongshan Precision and Rudong Xin Ho storm capital increased by 400 million yuan, a total increase of 800 million yuan.

After the capital increase, Dongshan Precision and Rudong Xinhao held approximately 10.53% shares of Storm Chief, respectively. As such, the estimated value of Storm Commander reached about 4 billion yuan.

As for why the ultimate did not sell shares stormed the wind, the evening of December 7, Feng Xin, chairman of Storm Group, an interview with Securities Times · e company, said: 'This reorganization only to capital increase the storm commander, unsold shares of the main reason At present, the loss pressure of Storm TV is reduced, and Storm TV can make single TV next year without losing money.

According to the disclosure of wealth information, the net loss of Storm Chief in 2016 was 358 million yuan, a loss of 129 million yuan in the first half of 2017. It can be said that the loss of Storm Commander seriously affected the financial performance of Storm Group, but the third quarter, the loss slightly improved. Earnings, Storm Group third quarter revenue 448 million yuan, net profit 4.5173 million yuan, an increase of 826.5%.

Storm Group CFO Jiang Hao said in an interview: 'The third quarter net profit increased significantly over the same period last year, mainly due to a narrowing of the loss from the television business. The acquisition cost of television decreased from 400 yuan per person last year to the third quarter of this year 219 yuan / person, the price adjustment of raw materials reduced the loss of television products, and new product launches were launched in May and September respectively. The profit margin of the television business is expected to further expand.

How to calculate next year can do a single TV without loss, and when can do TV business profit?

In an interview with the Securities Times · e company reporter, Feng Xin's answer is relatively simple: 'Is to calculate, mainly to see three, one hardware and television projection plus a small surplus, the second is the scale of sales to reach the threshold value of the third Calculate the overall operating costs, there are historical business data can be calculated to reduce marketing costs and hardware costs, a single TV costs and revenue increase can be flat 2018. In addition, the loss is the cost of raising people is expected in 2019 June storm commander can achieve company-wide profitability. '

As the first ever VR concept, Storm Group is still trying to develop VR-related businesses.

On the same day, Storm Group also announced that it signed a "strategic cooperation agreement" with Astro Interactive Entertainment Co., Ltd. Both parties can jointly conduct game operation on TV + VR platform by mutual investment, joint venture, cooperation and share participation in order to explore excellent IP and studio , The two sides can jointly launch, raise or set up the game in the form of funds to carry out related work.

2016 GoodChinaBrand | ICP: 12011751 | China Exports