Old appliances do not brush face | Galanz how to create 'era enterprises'?

In the domestic market, some home appliances brands have to go out and start 'Happy Valley' in the international market, the old home appliance business Galanz has also reached out to overseas markets, began to build 'century enterprises, the world brand' a new journey to the world Consumer brand transformation and upgrading.

So what are some outstanding advantages in the transformation of Galanz from 'Made in China' to 'World Brand'? This is a question that consumers are most interested in

Talent as the first capital to pay attention to the introduction and training

The success or failure of the business lies in the people.In the history of Galanz's development and growth, talent strategy has always been the most important position, the talent as the company's first capital.

'Galanz is always the most important development factor for Galanz Group,' said Liang Zhaoxian, president of Galanz Group Ltd. Since 2004, Galanz has launched a 'Sunflower Program' for brand-name university graduates in order to strengthen personnel training, Running schools, alternating engineering, production and education 'oriented school-enterprise cooperation oriented cultivation of technicians, technicians, Galanz appliances for the transformation and upgrading of a large reserve of valuable talents.

Not only that, Galanz also through internal training, the introduction of two external ways for the future development of Galanz adequate human resources protection.In the internal training, Liangzhao Xian said, "no matter how good equipment can spend money to introduce, but technical personnel But it takes time to cultivate. '' In 2013, Galanz first proposed 'full mechanicization' and implemented a full mechanization system for the entire industrial chain. On the one hand, it promoted the mechanization of front-line staff through internal training and certification systems; on the other hand, In addition, Galanz has also stepped up the introduction of talents and has over 100 first-class R & D, marketing and manufacturing management personnel introduced to Europe, the United States, Japan and South Korea in the past two years. These two ways, Galanz's gathered a group of skilled craftsmen, for the transformation and upgrading of home appliances to create favorable conditions.

With the support of many excellent talents, Galanz started the transformation and upgrading of the entire industrial chain, and with the unremitting efforts of professional technicians, Galanz's high-end new products are emerging.From the microwave oven 'UOVO' i double conversion ' 'Provence', refrigerator 'ICE WORLD', washing machine 'dripping' and dish washing machine 'Aegean Sea' are high-end new products with high value, high IQ and internal and external capabilities, both at home and abroad Praise users constantly.

With the further development of 'Made in China 2025', Galanz will let more mechanics behind the scenes control and realize more robots to replace manpower in the near future. Now Galanz is working through the continuous improvement of the workers' skills for the future Automated and 'unmanned factory' ready.

Spend 3 billion to achieve intelligent transformation and upgrading

In the process of upgrading from "Made in China" to "Wisdom in China," household electrical appliance enterprises need to firmly grasp the wave of technological progress and apply automation technology to the production of enterprises Process, the use of automation technology to improve business efficiency, improve the quality of production and lower production costs.For now, this has become China's factories and even the only way to make in China.

In this context, Galanz is also constantly increasing efforts to actively promote the construction of automated factories.In the past five years, Galanz in talent, equipment upgrades total investment of more than 3 billion yuan, focusing on automation upgrades boutique strategy, has created a dishwashing Machine, washing machine, microwave ovens, electric steamer automation industry chain.In the past five years, Galanz investment in manufacturing transformation over the total investment over the past 20 years, highlights the attitude towards the improvement of quality appliances.

In order to speed up the transformation and upgrading of intelligence, Galanz established a strategic partnership with robotics giant Fanuc in 2016. In the same year, the technical transformation team of Galanz Electrical Components Company independently developed the first six-axis robot. Compared with the domestic industrial robots, this robot is at a high level in the industry.On the independent research and development, Galanz reserves a batch of technical personnel on the one hand, and on the other hand, it plans to make extensive use of the robots in the production workshop after the robot technology is mature.

Not difficult to imagine, Galanz invested heavily in the establishment of microwave ovens, dishwashers, washing machines and other automated production equipment, it is Galanz build quality, excellent quality of a reflection of Galanz appliances also reflect from one side of the popular domestic and international markets It is expected that with the advent of domestic consumption upgrade Galanz boutique appliances will be more and more ordinary people into the home for more families to bring convenience.

As an enterprise that has been developing for nearly 40 years and has not been listed yet, Galanz did not blindly chase capital and did not intend to engage in 'sideline' as other home appliance enterprises. Instead, it insisted on using 'Good Steel on a cutting edge' In order to profit unscrupulous enterprises compared to Galanz show a strong sense of advancement, brand awareness, sense of responsibility, apparently even more chess, very commendable.

Galanz Group President Liang Zhao Xian admitted in an interview with reporters, 'companies can not always serve the capital, for investors, should be more for consumers.' Thus, Galanz business philosophy, the development of more attention is Consumer interests, more concerned about how to better provide consumers with quality service, rather than how to get huge profits. Galanz's development of this train of thought, as a sense of responsibility and hard work of a household electrical appliance enterprises, left a deep impression impression.

Create high-end boutique upgrade consumer level

Is the so-called 'world art wins heavenly workers', at present, many home appliance giants in order to meet the arrival of consumer upgrades, have the high-end products as a top priority, scrambling to seize the high-end home appliances market to attract the attention of consumers. Appliance is the most scientific and technological content of the most difficult part of the test is the comprehensive technical level of enterprises as a company standing in the forefront of the times, Galanz appliances actively to the high-end transformation and lead the consumer trend.

From the market point of view, Galanz launched a series of high-end boutique in the industry-leading level.Micro-steam machine Q6, 100% pure steam cooking electric steamer, ICE WORLD French Internet eco-refrigerator, Wa KOO retro refrigerator, Hot i double frequency microwave ovens, smart steam cellar oven and other products, all reflect the glow of advanced technology to Galanz Q6 micro-steaming machine, for example, this machine implements a microwave oven, steam oven and oven three machines The professional features, separate functions to maintain the original standard or even higher, is the world's first product, Galanz show the leading technical strength.

At the 2017 IFA show in Germany in September, Galanz Group participated in the G + smart home appliances, focusing on the ICE WORLD series of internet eco-refrigerators, including Provence Art Inverter Air Conditioner, YunDidi Steam-Drum Washing Machine and Embedded ICE WORLD French Internet Refrigerator won the Gold Award of Intelligent Internet Technology Innovations, desktop-free installation of dishwashers, microwave ovens, electric steam ovens, electric ovens, dishwashers, dryers, etc. Awarded the IFA 'Gold Award for Innovation and Clean Technology Innovation.' These awards, from a single aspect, reflect the strong overall strength of Galanz.

Under the support of advanced technology, Galanz high-end products are well received by users both at home and abroad for high quality and low price.Now, more than 60% of household appliances such as microwave ovens, electric ovens, electric steamers, refrigerators, washing machines, air conditioners and dishwashers Products are sold in more than 100 countries and regions in the world, has accumulated more than 500 million users and customers in the world, Galanz has become influential home appliances brand at home and abroad.

In fact, as an old brand enterprise that has been established for 39 years, Galanz has many advantages, such as its focus, its world brand building, its technical research ability, etc. As a follow suit, not blindly, very Low-profile appliance business, Galanz continue to grow and develop history, but also a steady progress step by step history Galanz future, will further tap the talent, technology, capital advantage, and constantly enhance the core technology competitiveness, the introduction of high-end new products in the market Win the first chance.

Source: Smart Grid

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