Storm releases 2018 campaign target | AI and profitability remain key words

On December 7, Stormwind Group formally announced that its storm TV has introduced two strategic investors and signed a formal investment agreement with Dongshan Precision and Rudong Xinhao. After gaining 800 million yuan of strategic investment, Storm TV itself is even more powerful Strong, the upstream and downstream industry chain integration capabilities have also been further strengthened.At the same time, its Storm Mirror also reached 300 million yuan with the Gui'an New District strategic cooperation in the future, Storm Magic mirror in the Gui'an New District VR manufacturing center, content center, The construction of the Training Center and the integration of VR into the field of tourism will lead to new breakthroughs.

At the press conference, Feng Xin, the Storm Group CEO, said the successful financing of the storm TV, which Storm TV began to accelerate into the profit period in 2018, AI will become the engine to promote the Group's business IDG Capital Partners Zhong Qiuyue Then affirmed the route of the storm, fully recognized the new mode of storm exploration, new product attitude.

As a strategic investor, Mr. Yuan Yonggang, the chairman of Suzhou Dongshan Precision Manufacturing Co., Ltd., considered them as the depth of field affected by the Storm TV team and gave them enough confidence in the excellent strength of the Storm TV team in the current Internet TV field in China.

Rudong Xinhao is a high-tech industry pilot fund set up by the government of Rudong County in Nantong City, Jiangsu Province.Zhai Jianhua, party secretary of Rudong Development Zone, said that television occupies an important position in the family life and that the industry is economically The status of the share of the great.As the first time using voice over AI TV brand, Storm has the ability to occupy the advantages of AI TV.

At the press conference, Storm Group also read the three core strategic objectives of storm in 2018. In the content segment, Storm Media will continue the good momentum of development in AI and increase 1 by information flow through a more humane service and massive content In the storm TV, the storm in 2018 will continue to force the field of AI television, to maintain the status of AI TV to achieve single-user profit.In the previous period, the storm also released AI screenless TV, storm The same hope that it can become the first place in the household projection market, and profitability in the next year.And in the field of VR, this year's Storm Magic mirror received quite dazzling results, sales in the first half surpassed the industry giant Samsung, in 2018, the storm Magic mirror will start dual-engine development, expand product value in the field of tourism and education, and realize the company's profit next year.At the same time, Storm TV still throws another suspense at the end of the conference, and the new screenless Real6 upcoming AI , Its configuration is also worth the wait.

Into the game field Storm Group interaction with the astronomical strategic cooperation

During the conference, Storm Group also revealed another cooperation message - the storm and the interaction between the planets reached a strategic cooperation in the future the two sides will jointly carry out the game operations, and PC, mobile games, TV, VR and other platforms to build game products. Build a game fund, and tap the potential of IP and studio.In this cooperation, the storm will mainly focus on multi-platform video business to develop gaming business to enhance profitability.

As a leading game developer and operator in China, Tianxiang Interactive has been equipped with capabilities such as Independent Development, Agency Distribution, IP Licensing, Investment Incubation etc. Astro Interactive has operated the "Power of Three States", " "Many millions of hands-on tour, including" spend thousands of bones "is with a monthly flow of 200 million to break the good results become 2015 phenomenal mobile tour.

Astronomical Interactive CEO Mr. He Yunpeng very much appreciated for cooperation, both platforms and teams under the premise of the two sides will cooperate fully in the field of gaming.

Storm 2018 information flow target revenue of 100 million

Earlier this year, Storm put forward its strategy of "fully embracing information flow", and its core products have been fully implemented with the latest information flow. After the newer version, the first screen traffic of Storm video mobile terminal has been increased by 80% and the duration has been increased by 50%. In terms of hardware, Storm TV click-through rate increased by 45%, the market growth of 33%, Storm Magic mirror view the market increased by 50% .According to statistics, the information flow advertising revenue in the third quarter has reached 14.47 million, Storm Group mode of information flow Show success in 2018, the storm is to raise the target of 100 million yuan.

Storm TV 'small target': force AI to complete the 101 plan

This year, artificial intelligence heat rose, Storm Group also made its debut in AI. In May of this year, Storm TV released the world's first artificial voice-enabled telepresence artificial intelligence TV X5 ECHO, and in September of this year artificial intelligence system 2.0 upgrade iterations, in the far distance voice interaction, information flow, AI scene service to complete the upgrade in three areas.

As the Storm AI products were refined, users' operational data improved dramatically, with AI recognizing as high as 65% for voice users and 7 hours for AI viewers. During the double-11 period, Storm TV also Won the title of champion sales of AI TV category in. In 2018, Storm TV will continue to focus on the AI ​​TV to maintain the leading position in the AI ​​TV industry, while providing users with excellent experience, the storm will also Reduce costs.On the whole, Storm TV will achieve a single user breakeven.

In November of this year, Storm also launched an AI screenless TV Max6, within 5 days after the release of Jingdong achieved more than 3,000 yuan high-end home projection third place good results. In 2018, Storm TV will also continue to be home Projection of the deepening development, and hope that the Storm screenless TV to create the first household projection.

Storm Mirror 'small target': dual engine development VR will begin to profit

While the VR hotspots continue to detonate, this technology is expected to make major breakthroughs in the 5G era by 2020. At the same time, VR will also hit the peak of industry profits and user outbreaks, and before that, the Storm Mirror will continue to maintain The leading position in the VR market, the VR application market to expand in order to better meet the expected goals, Storm Mirror through dual engine to accelerate the development of VR.

Storm Magic Mirror signed a strategic cooperation agreement of RMB300 million with Gui'an New District to bring the concept of VR + tourism to Guizhou and rely on abundant local tourism resources for further breakthroughs in the application of VR industry. Gui'an New District, the construction of the three centers, that is, content centers, training centers and manufacturing centers, consolidate the VR industry lay the necessary industrial base resources, training VR industry professionals, a steady stream of high-quality output of VR content and services.

Huang Xiaojie, CEO of Storm Magic Mirror, said: "As the earliest domestic leader in mobile VR, Storm Magic Mirror has been pushing the scale and level of development of the VR industry in China to be at the leading level in the world after more than three years of hard work. Engine development strategy, vigorously develop the VR industry applications, so that the magic mirror to better meet the VR industry a better future.

2016 GoodChinaBrand | ICP: 12011751 | China Exports