In December, Philips, one of the first to deploy OLED TV market, has added another member, PD09002 / T3 series, which integrates OLED technology, Philips unique Ambilight technology and the latest P5 quality enhanced engine technology, Technology of the culmination of 'sincerity of'.
Looking at the development of the home appliance industry in 2017, overall color TV sales declined year-on-year, while the industry showed a decrease in volume. Although the overall sales volume is not strong enough, the opportunities brought by consumer upgrades to the color TV market are emerging. Large screens, OLED TVs High-end products such as the rapid growth in the share of, in particular, continues the leap of OLED TV growth, 'blowout' status of high-end color TV this year, a 'smoking eye point.'
OLED as the future trend of development, Philips TV has long been the layout.As early as 2016, Philips introduced the Philips 9 Series Ambilight OLED TV.And this time, Philips POD9002 / T3 series just launched in Europe, won 18 awards, A group of European authoritative media magnanimous words, from the industrial design, audio and video technology, quality performance, etc. given to the new Philips highest rating.
Why Philips POD9002 / T3 series will get such a high rating it?
First, Philips POD9002 / T3 series from the pure European technology, the TV thickness to create a stunning 4.7mm, is the thinnest TV Philips sales of OLED products, slim body showing astonishing ingenuity aesthetics.
Second, the picture quality, Philips POD9002 / T3 series uses OLED wide color gamut technology, significantly enhance the color gamut expressiveness, the color full transparency, especially from its self-luminous technology, the screen tens of millions of dollars Of the sub-pixel can achieve independent control of each other, so that the picture is extremely black and pure.
Thirdly, the new Philips OLED TV also features Philips' exclusive patented Ambilight, which extends the screen effect beyond the screen to provide the user with a sense of presence, immersion and unprecedented viewing experience.
Fourth, in particular, it should be pointed out that the Philips POD9002 / T3 series are powered by Philips exclusive picture quality technology - P5 quality enhancement engine, from flu, color, sharpness, contrast, 4K signal optimization techniques in five areas, technical Means bring a new picture quality improvement.
At the press conference, CECEP and the China Electronics Standardization Institute jointly released the official test report on the Philips POD9002 / T3 series. They pointed out that 'Philips TVs equipped with the P5 quality enhancement engine technology have significantly improved the quality performance. At the tasting scene, the participating industry experts and media also gave a high evaluation of the 55POD9002 / T3, and 'excellent picture quality' is undoubtedly the unanimous praise.
Finally there are colored eggs for netizens, Philips will also be listed in the annual new OLED products - 973 series, and has been in the communication conference debut, ultra-thin OLED, folding base and Soundbase speaker stunning audience.
In-depth insight into and lead the high-end market, Philips 'triple play TV + new retail' strategy to keep pace
Throughout the OLED market, the brand 'crowds' are inseparable from the strategic layout.Philips OLED TV development strategy 'Samsung TV' as the cornerstone of leveraging the 'new retail' model to promote this is Philips TV to participate in the fierce market competition Important strategy.
At the tasting session, Philips TV's leadership shared with you how Philips TV leverages the strengths of 'Miyoshi TV' and pre-layout the new retail model in order to achieve leaps and bounds. "Philips TV recently proposed that 'Miyoshi TV is a good TV' Concept, widely recognized by consumers; at the same time, Philips OLED TV as the main pre-emptive layout 8K TV to create Ambilight, surface, ultra-thin, QD QD, Shu Shi blue full range of products, and the first in smart TV industry opens the prelude to 'new retail' Since last year, the world's first Philips TV VM2.0 design style landed in Shanghai, and it is estimated that by the end of 2017, Philips will open over 200 'Internet +' direct sales stores nationwide This boost online and offline integration intensified, which also reflects the flexibility and forward-looking Philips adapt itself to the times.
It is foreseeable that 2018 will be the year of the explosion of Philips OLED TV.Philips TV in a strategic view of the layout of the high-end television market, to create a better user and product experience for users.In the development of OLED TV layout, Philips TV launched a The excitement of the new product, the future will create a better amazing for the OLED market in the forefront of competition in the lead. The real is already within reach!
