Through Fortune Global Forum this window, people can always grasp the latest pulse and trend of the global economy, the 2017 Fortune Global Forum also burst out a lot of inspiration and spark of global economic trends, of which the world's top 500 enterprises - Fang Hongbo, Chairman and President of Midea Group, at Midea Group's Global Forum on Developing Strategies: Cross-border Integration, Partnership and Organic Growth at the US-based Group's Business Summit Mentioned at the Global Forum Forum Breakfast at Midea, Innovation to upgrade and overseas market development, the two are complementary.
At the same time, Fang Hongbo's futuristic ideas on human-computer interaction discussed during this Fortune Global Forum have also aroused people's reverie for a better life.He reiterated not only that the Midea Group uses Smart Home + Smart Manufacturing, As the core of the dual wisdom strategy, also pointed out that the perfect human-machine interaction is reshape our future.No doubt, the United States and the Group will work together with more partners to explore the possibilities of human-computer collaboration,
Fortune Forum breakfast, Fang Hongbo and the five hundred companies hot 'open and innovation: building a new economic pattern'
In fact, from a few years ago, Midea Group began to base itself on exploring the best interaction between man and machine in different scenes of life and production, continuously defining products through technological innovation, improving life, and devoting itself to creating man-machine co-existence and organic Collaborative innovation scene, so that humans return to focus on the essence of innovation and enjoyment of life.In a large number of technological innovation from the point of quantitative change to the qualitative changes in the group technology overlay, the United States kitchen appliances to create the 'future kitchen' with innovative help Push the wisdom of life experience upgrades, is undoubtedly the best of the best crowning touch.
Midea Electric is committed to promoting the wisdom of life experience innovation
With many years of precipitation, the flower of innovation bloom in the kitchen
On November 8, 2017, with its industry-leading products and continuous years of rapid development, as well as continuous innovation, Midea Electric was selected into the 2018 CCTV National Brand Program as the TOP brand representing the country's image. It displayed on the international stage "China Made 'to' Chi Chi China 'and then to' create in China 'style.
In the highly competitive appliance industry, if there is no continuous innovation, it will soon be eliminated, so to survive in the global competitive landscape and seek development, more constant technical innovation is required. Over the years, as a The successor of the United States has been able to live kitchen electricity, and lead the development of the global kitchen appliance industry, but also by technological innovation.
The main technology licensing Midea Group R & D investment has been spared no effort in 5 years R & D investment totaled up to 20 billion yuan. Backed by the Group's resource advantages, the strength of the United States kitchen technology innovation is very strong. Midea also set up the China Electric , The United States, Italy three R & D center: located in the headquarters of R & D center rooted in China, in line with international, to achieve the depth of industry-university integration; R & D center brings together the world's leading experience, focusing on cutting-edge technology and intelligent product development; Promote the appearance of innovation director of "Design Capital", and inject the vitality of aesthetic design in line with the international concept for the products; the three have formed the tendency of linkage with each other. At present, the company has more than 700 different nationalities and ethnic groups R & D team composed of technical R & D members has captured a wide range of needs in technological innovation, product innovation and exterior design, laying a solid technical foundation for the rise of US-based kitchen electric power. Globalized R & D team is steady and steady. The 2017 Global Innovation Report, released in September 2017, shows that in the field of home appliances, Midea Ming patent number ranked first in the world for three consecutive years, of which home appliances and kitchen appliances were the top two patents.Game patents and technical discourse power, the United States to 'human-computer interaction' intelligent technology as the center, For smart manufacturing and smart home and other areas launched an assault.
America's R & D center in Italy
Around the user pain points for technological innovation, the United States to upgrade the kitchen to enhance human-computer interaction experience.
US kitchen electrical 'steam wash technology' is a typical example of continuous innovation, as early as 2012, the United States introduced the world's first kitchen electric 'steam wash' hood, then subverted the hood held by people 'cleaning difficult , Hard-to-clean 'traditional concept, leading the industry into the' steam wash 'a new era.Subsequently, the United States and the kitchen electric and South Korea's first generation of robot cleaning robot, intelligent sensor technology research expert Yu Chunkui cooperation, developed The 'smart Hawkeye' technology allows users to monitor smoke levels on the display in real time, enabling intelligent interaction from reactive reminders, passive to active probing, proactive cleaning. Today's 'steam wash' technology has evolved to Four generations of the United States, not only to continue its kitchen appliances used in hood which also moved to the steam sterilization Chinese dishwasher, steam microwave oven and other new products, has made a new leap in the application.
'Steam wash technology' is a typical example of the continuous innovation of Midea Electric
For example, in November this year, it just announced the 30 millionth product line in 2017 and the total number of Midea microwave ovens sold in the world that exceeded 300 million units in volume. However, Is involved in the frequency conversion technology is a good example of the United States kitchen electric microwave frequency converter technology has been launched since 2008. Since the late Japan and other developed countries more than 30 years to fully achieve independent innovation design and now not only in Component structure, product performance more mature, but also to achieve a number of original technology, it can be said with a decade of research, the global summit in the microwave oven technology 'Everest', a Chinese made from 'global sales first' To 'successful global technology leadership' example.
In addition, with the advent of the Internet of Things era, Midea has been actively introducing black technology such as virtual reality, voice interaction and smart sensing to lead the industry into the smart era. For example, Midea's kitchen induces multi-dimensional sensing of temperature, humidity and image, and Cooking algorithm, automatic food recognition, voice interaction and other technologies into the cooking process, reducing the cooking threshold, improve people's quality of life.At the same time, the United States also because of high-end kitchen appliances focused on new research and development of intelligent, won the high recognition of consumers and Rong Deng CCTV, as the industry leader won the "trading hours" column praise.
Provide 'sets of system' ideas, open a new chapter in kitchen ecology
In the age of Internet of Things, the human-computer interaction in the stage of product intelligence will be outdated, and the solution of "systemization" will bring users more natural human-computer interaction experience. Similarly, the future of kitchen appliances will also be based on facial features of the experience and needs of a new upgrade.
As a forerunner of 'Set-based' products, Midea's kitchen appliances introduced its first embedded set-up as early as in 2008. In 2013, it introduced the concept of a whole kitchen to create high-quality kitchens Become the center of the family; Today, the United States kitchen appliances will be such a "set of systematic" thinking to further upgrade, so that between kitchen and kitchen, kitchen and bathroom, kitchen and electrical and spatial interaction to achieve integration, bringing users Star Kitchen Department, revealing the prototype of the future kitchen.
Star kitchen suite has not only stay in a single product intelligence stage, into a wide range of technological innovation, to provide users with scene-based intelligence and interactive experience upgrade.According to reports, 'Star Kitchen' sets of departmental products include the stove pot system, steamed Cubic frequency microwave oven, embedded carbonation self-cleaning oven, smart dishwashers, etc., respectively, with smoke pot linkage, the fourth generation of frequency conversion technology, the center temperature probe and other leading technology, allowing users to control the kitchen scene with a sense of freedom .
The latest kitchen appliances released Star Kitchen products
It can be seen that although Midea has taken cloud computing, big data and artificial intelligence technologies as an important part of the kitchen ecosystem, it is by no means intelligent and intelligent. Instead, it strives to work out users' needs and scene-based synergies. A smart platform for interoperability enables products to learn more about user preferences and habits more intelligently and to meet the needs of individual users. This is in line with Midea's vision of a human-computer synergistic and ecological strategy.
Regardless of how the kitchen will be upgraded in the future, but human nature will never change, only to seize the needs of people in order to better create a kitchen ecosystem in the United States kitchen appliances strategic blueprint, the future kitchen through food, health, interaction, efficiency and Full service five core means to change the cooking experience, to provide users with a smarter, healthier, more convenient, more environmentally friendly and high-quality lifestyle.It is conceivable that based on this concept, the United States based on technology to create a man-machine interactive new Pattern, it is likely to set off a new ecological revolution in the kitchen.
