Every time by reporter Chen Pengli edit Chen Xu
In late 2017, Apple CEO Tim Cook launched his "week-long trip to China" very rarely.
Participate in the Wuzhen Global Internet Conference, visit supplier factories in China, attend special schools for one hour programming activities, talk to Wang Xingyou, CEO of Meituan Group, for a two-dimensional code meal at a fried bread shop and visit some teaching methods Primary schools, visiting mobile game companies ... Even before attending the Fortune Global Forum in Guangzhou on the afternoon of December 6, Cook visited Apple, a camera supplier in Guangzhou, and saw a crowded schedule.
'My first visit to China was about 25 years ago, my hair was still gray at that time, and I always see huge changes in China.' On the afternoon of December 6, Cook appeared at Fortune Global Forum 2017 Apple's talk in China started with a talk with Fortune magazine Adam Rashinsky, saying that the reason why Apple placed the largest number of OEMs in China is not because of labor costs Low, but because of China's technology and talent.
Turning to the performance of Apple in China, he told the media, including the "Daily Economic News," Apple's smart phone market share in China may be only 15%, but he said, 'We hope to be (products) the most Well, not (product) the most.
At the conference, Cook even took the opportunity to 'Tucao'. In fact, Apple is often criticized, but I never mind.
Like to be the key word for China
This is Cook's 12th visit to mainland China since he took office, unlike the past, this time Cook has been staying in China for almost a week. During this week, Cook did a lot of things, at the same time In 'crazy' update their own microblogging.
December 3, Cook attended the World Internet Conference held in Wuzhen, Zhejiang and delivered a speech, the speech is 'Chinese developers in the App Store revenue is the highest in the world'; December 4, Cook revealed on Weibo I visited Kunshan Apple partners legislation legislation sophisticated news, it is understood that legislation is the precision of Apple AirPods foundry; Subsequently, Cook also fought in Shanghai, has participated in the fourth deaf school in Shanghai 'programming one hour' activities , Visit some primary schools with iPad help teaching, and even experience the Chinese innovation with Wang Xing Shengjianbao shop.According to the surging news reports, December 5 morning, Cook appeared heroes of mutual entertainment Shanghai company.
For this trip to China, Cook revealed on December 6 at the Fortune Global Forum in Guangzhou that he visited many Apple partners in China this time.
'I visited several partners and I do not know if you heard about ICT (LUXSHARE-ICT, ICT) No ICT production of our AirPods AirPods this thing is too small, but it has thousands of thousands of components It's actually really hard to get such a good wireless effect, so a very high-end technology is needed to help us do it. ICT gave us cables many years ago. "Cook commended Roadrunner for its products In addition, he also revealed that he visited the sophisticated production line.
Cook went on to say: 'We also visited another company in Guangzhou this morning who gave us a front-facing lens and their technology is very strong and is a high-end manufacturing company whose technology is excellent.'
It seems that 'like praise' has become Cook's key words of this trip to China.
Chinese talent and technology are most attractive to apples
At Fortune Global Forum, Cook was asked about his impression of China, Cook told the media: "As soon as you get to the airport, you can see that the road construction is really spectacular. It should be said that the most modern infrastructure technology in the world in China. '
Just like China is a completely different country, for example, when you came to China in the 1990s and then slept in 25 years, you will find that you simply do not recognize China. "Cook gives such a metaphor .
Two years ago, someone asked why Cook outsourced so much manufacturing to China that Cook once again faced such a problem at Fortune Global Forum site.
He replied that China's practitioners are highly skilled and that Apple currently has 2 million developers in China who write some related APP programs for the operation of Apple's iOS store.China is the place where the most emphasis on innovative applications in the world is generated, The number of entrepreneurs is also very large.
He also said that China is making progress toward advanced manufacturing and that China is now at the crossroads of craftsmanship, which has now entered the field of computer science and robotics, which is of great importance to Apple's business. Apple needs fineness and quality.
Cook said that everyone has some misunderstanding and confusion about China and he wants to make his point.A very popular concept at the moment is that everyone came to China because of the relatively low cost of labor in China. However, many years ago, China This is not the reason we came to China because we came to China because of their technology, our products need to have the best tools, their skills are very high, I do not know We can not meet this requirement in the United States, which are highly specialized because their education system allows them to do so.
Cook believes that the biggest attraction for China is the quality of its talent, which Apple used to be called "Made in California, Made in China." This is not the case now, and processing engineering and development itself need innovation, and Apple hopes High level of product quality while low defect rate.
'I'll be criticized even if I breathe.'
August 1 this year, Apple released the third quarter of fiscal 2017 earnings report, third quarter of fiscal 2017, Apple revenue of 45.4 billion US dollars, compared with 42.4 billion US dollars the same period last year increased by 7%; Apple third Quarterly net profit of 8.7 billion US dollars, an increase of 12%, revenue and net profit exceeded analysts' expectations.
Cook on December 6 also talked about Apple's performance in the Chinese market.He said that some of our quarter is indeed a negative growth.Apple's smart phone in the Chinese market share may be only 15%, which also represents 85% Of the market is sold by other vendors, but he also said that in China, whether or not to use smart phones, WeChat is very important.And WeChat in the iPhone can be very smooth, because when converting from Apple's mobile phone, Do not lose any WeChat information. 'I think China Tencent is a very good partnership with us. Tencent is bigger and bigger and is a great benefit to us.'
At the same time, he said, 'competition is of course very fierce and we want to convince a lot of people to buy our products to make our business fire up.' But historically, the best and the most often can not be tied, for Apple, the goal Is hoping to be the best product, not the most products.
Cook also spoke about technology at the Fortune Global Forum, saying technology can do almost anything now and can even be used to do evil things, but businesses are putting human beings at the center of manufacturing.
Actually, Apple is often criticized, and even I can be criticized for even my breath, but I am not afraid to be criticized because you can not do anything if you are afraid. "Cook told reporters: 'I went to the conference and also Often I'm criticized, but I never really care about it, insist on doing what you think right, and if it is criticized, let them criticize it.