Second, the gross margins of QUALCOMM, MediaTek and Spreadtrum have been falling straight. The important operational targets that have caused investors to disappoint and the gross profit margin needs to rebound are bound to have to review the current chip cost structure. The development of advanced process technology chips that must cost a lot of money , Can not be confirmed in the economic benefits of the temporary freezing of the situation has always been the norm.Finally, the use of more advanced process technology to produce a new generation of chip solutions has always been the chip supplier in the terminal chip market, an important offensive and defensive means , MediaTek has been the first step to stop the 10-nanometer process technology development case, only the first stop in the 16-nanometer process technology generations, and even 2018 so far only one P40 chip solution will go to TSMC's 12-nanometer process evolution, as the market Obvious leader of the Qualcomm, as long as the stability of a leading generation, to stay in the 10-nanometer process technology can, why spend a lot of money rushed 7-nanometer process technology, breath to lead the major competitors 2 technology generations to grab those will give Qualcomm orders, so first stopped at 10 nm mainstream process technology, and then better to improve chip performance and into This structure, is the company beneficial and beneficial practices.However, the first half of Qualcomm in 2018 to determine Xiaolong 845 chip solution follows the Samsung 10nm process technology production, MediaTek then stay TSMC 16nm process technology, in 2018 Half try a chip toward the 12 nanometer process technology from generation to generation cautious move, Spreadtrum continued to hone 14/16 nanometer mainstream process technology, these 2018 latest generation of smart phone chip production technology planning, in fact, have clearly pointed out The global war on smart phone chip market has been forced to suspend the short-term in Qualcomm, MediaTek and Spreadtrum stand by and did not chaos in the terminal chip market, the case without the latest process technology, which usually means that there is no latest spell Under the arms, it is expected that in the first half of 2018, the competition in the global smart phone chip market will be much smoother than in previous years.