After Tencent confirmed on November 22 that it had taken the PUBG agent in China and formally authorized it, they decided to maximize the value of the product.
December 10, Tencent held in Chengdu, the Tenth Ten Games Carnival (TGC). Just a huge exhibition outside Chengdu Century City Exhibition Center, PUBG took up half, all gave two mobile games. The display gives the League of Legends, the Glory of the King, and the Game of the Dead on its own. The live experience area on the square is also the place to restore PUBG terrain props. From the opening ceremony, you will think this is a PUBG-themed game show. In the 1 hour activity time, 50 minutes outside the warm dance are all 'eating chicken'.
In this event, "PlayerUnkown's Battlegrounds" has a Chinese official translation of "Jedi survival", PUBG this abbreviation also has an official reading / p? B, d? I: /. Previously the game was called 'Jedi survival : Battle Royale, "but not an official translation. Tencent removed the word" Battle Royale. "
Kim Chang-han, CEO of Blue Hole and its subsidiary PUBG, and Brendan Greene, developer (currently PUBG's creative director), were invited to the scene but it was a bit surprising that Greene, who had been a hit producer, The appalling applause and applause were not received, and most of the audience did not recognize him, neither of whom could feel as enthusiastic as two of the chicken-eating trailers had set off - yes, Tencent More than a hand tour.
These two games were produced by two separate studio Tencent, adhering to the tradition of internal competition: the days of the United States studio studio "Jedi survival: the military attack" and photon studio "Jedi survival: stimulate the battlefield." Currently I do not know what these two products are essentially different, because the development is still under way, but it is certain that they will retain the original core game portability.
'Core', 'Genuine' is Tencent promised the biggest point of this import Although the chicken-eating game has quickly occupied the most popular categories, product competition, but the original genuine will stand out in the promotion of its original Juice, '' high quality 'property, and even commerciality - even though Tencent has not announced a specific profit model, it should not be squeezed directly from the product and have an impact on core play, as players are concerned ("Attack on the All-In-One" posted on the official website the slogan "fair play, bonus gold only for the purchase of in-apparel.") Their models are rooted in a network of anchor, platform, tournament, university, hardware vendor and other elements Of the ecological chain, investment will exceed 100 million.
It's a bit like the 'ecology' that is built around the glory of the king today, but it is clear that PUBG can derive more content from its own content than just focusing on gaming.
Greene said in a previous interview that PUBG wanted to become a gaming project, and Tencent had a wealth of experience in the field and Greene's response remained unchanged when we asked if he currently has a more detailed plan Just started, there is no specific discussion, but if you want to make gaming, then a solid foundation is essential, we must first make it more stable and competitive to consider other.
Zhu Zhengrong, general manager of Tencent Interoperability Marketing Group, said that eSports events will be a very important part of the future, but PUBG is far beyond the freedom and innovation of other games to make it different from what people now understand. I hope the entire PUBG eSports system will be ecologically diversified and rich.You have seen the game basically 5V5, up to 20V20, but we all know that PUBG is a hundred mode.Therefore, it will not only involve To the traditional gaming events, the middle also includes a variety of players rich and interesting gameplay, more like a show stage '.
Tencent will highlight the entertainment and viewing side of the game based on this feature, so that different players and even entertainment players can also have a certain status in the system. 'It is far beyond the sporting event itself ... Hope we can create a This is a very fun and highly visible ecosystem because PUBG is already a very extensive and entertaining area, which is what we currently think.
Kim added that as the game was still in its infancy in China, it would do a long-term eco-planning that is not limited to specific regions and countries. PUBG's goal is 'global operations,' so they and Tencent will build it into The global game, which developed into a 'global competitive sports'.
As for how to improve viewing in Hundred-Minute Games, Greene said PUBG will become a service-oriented game and they will strive to provide better service to players for the next 5-10 years or more. Trying out a gaming-like eSports, including how to visualize it, but new technologies, hardware, and servers are constantly emerging for this long-term mission and the game is getting better and better, and they will eventually find ways to present it all It's a challenge to figure out what professional players really want, but they all devote themselves wholeheartedly.
Time is not a pressing factor Greene said that when he was making the game four years ago, he was worried that the market would show up before him and that his own work would be superfluous, but one friend told him that " The game market is not the most important first, but when the best.
In the 'to be the best', to seize the genuine Tencent should take the initiative.Ms. Huang Ling Dong, vice president, said they hope Jedi survival will be good and bad in the market 'best and most popular and highest quality game', 'As for the market future How much to accommodate (similar to the game), this is a big wave of ebb and flow of the process.
Obviously, Tencent has taken a huge advantage by joining its parent company, acquiring agency and developing two genuine mobile games in the fight for chickens, and it has also shown others that it has been successful in the gaming market, standing firm The way heels do not have to be to make a burst, but also to work with a company making a burst (which is not new to Tencent).
However, this victory can be hard to say for too long.Tencent treasure in the 'Jedi survival will last for a long time', and in the future by maintaining the 'ecology' and a series of ways to keep it hot, however, players are PUBG has the advantage of its creative play, but it is also very easy to be replaced by a completely different new product.Whether the watch pioneer or the Yin-Yang division, the king of glory, explosive models in recent years popular period of time than people Imagine to be short. Micro-innovation in the game can not stop the players toward the new topic. And in the heat of the game down, the original 'ecological' may not run smoothly.
But PUBG still has its advantages. It will visit the Xbox this week to attract a host of host players. They will be looking forward to becoming a genuine hand-gamer as PC gamers. On the other hand, PUBG's 'semi-finished' status is not a disadvantage, On the contrary, it may also become a selling point - the game has not yet completed, which means that it still has quite a lot of possibilities.
After the group meeting, we found Greene under the stage, the atypical producer who has spent the past four years devoting himself to PUBG, and when asked if he would invest another five years in the project or try When developing a new game, Greene said with certainty that he would not do a new game anymore, and he will focus on getting the game done later.
This makes people look forward to PUBG after the upgrade and in-game innovation, but also feel a little pity.