"Han" there is a cloud: 'Ann forget the crisis, Sheng will be bad.' This sentence used in the washing machine market right now, very appropriate.
In the Yikang data show that from January to October this year, China's washing machine market retail sales of 30.15 million units, an increase of 9.2%, for the transition in the home appliance industry, such a result is gratifying.In addition, the recent joint Suning Yikang, China Household Electrical Appliances Research Institute released the "2018 whitepaper on the washing machine industry" (hereinafter referred to as the white paper) also showed that China's washing machine market in the next 3-5 years will usher in a slow growth in the market demand will exceed 20 million station.
Washing machine category is not subject to weather conditions as conditioned air conditioners, and the market demand for replacement in the next few years in a sustained increase slow release process, it is a steady growth cycle. 叱 咤 shopping malls, who are somewhat aware of danger in time for peace, so at this stage Many companies try various means to seize the market, ice breaking new areas, in order to overtake corners.
Many of them are trying their best to share the economic benefits of the economy and try to quickly occupy college students, tenants and other groups with the gimmick of "shared washing machines." However, the shared economy is exuberant and the experts in the industry evaluate it with a long way to go. With a bright future, However, there are a lot of hard-to-avoid problems for washing machines, such as hygiene, loss of clothing, etc. Even more, it is only through the sharing of the cash to allow consumers to stay away from them and enterprises find it hard to find out. Opportunity '.
Listening to see the truth for the fake eyes, and its 'luck' make money, it is better to analyze the data accurate insight into market demand, so as to seize the opportunity to overtake the corner.
White Paper shows that following the upgrade from dual-cylinder to fully-automatic pulsator to drum, the domestic washing machine market is about to usher in a new wave of upgrading and upgrading. In addition, the high-volume stock market from 2008 to 2011 will bring the washing machine market in the future 20 million units a year to replace the needs of Therefore, the 'upgrade' washing machine products is bound to occupy the market in the next few years Heights.
The industry generally believe that with the rapid development of high-end washing machine market, appliance companies to accelerate the layout of the field, this area has become an incremental space.White paper also predicts that with drying function, large capacity and achieve different types of clothing separate washing points Body washing machines will become the new trend of the future washing machine market.
Among them, the partition washing machine is undoubtedly a dark horse.Ovian cloud network chairman Wen Jianping pointed out that the policy of second child open and people's health concerns, more and more families in the laundry, the baby's clothing and Adult and adult clothes are washed separately to reduce cross-contamination. In the larger capacity of washing and drying and other consumer needs, the fine partition duplex washing machine came into being.
Product and market development, it confirms Wen Jianping prediction.From the Casablanca Gemini double bin 'partition washing' spread to the public, the re-examination of washing machines in the washing machine market momentum, there are already Casa Di, Beverly, Hisense, LG and other corporate layout partition washing products.At the same time Suning Tesco data show that from January to October this year, partition washing product sales increased by 220.4%. In addition, Aowei cloud network total channel push data also showed that, In 2017, the retail volume of washing machines will reach 35,000 units and the retail sales will reach 380 million yuan. By 2020, retail sales will reach 90,000 and 1 billion yuan respectively.
According to statistics, 31.7% of households currently have an increase in the demand for a washing machine. The purpose is just as Wen Jianping said: "Separate laundry for adults and baby clothes," but due to space and drainage Restrictions can not be purchased, so 'partitioned washing machines' are their best choice when the product is newer.
For home appliance business, the partition washing machine is not only the market is so simple, more super high premium capacity .YeKang Bai Jun, general manager of white business department calculations, a single drum washing machine market price of 4,000 yuan About two yuan, the price of 8,000 yuan, while the regional binoculars washing machine priced at 12,000 yuan.This means that the regional binoculars washing machine washing machine commodity premium of nearly 80%.
While the slow-growing growth in the washing machine industry is 'stable,' companies need to be 'crisis-conscious.' Just as the white giants, the sub-brands of the United States and Haier, are 'prime' Fading. "Insights into market demand and impressing consumers with new technologies and products are far more real than speculating on 'economic instruments' in order to get rich overnight.