Pharmaceutical Network December 7 hearing recently, by MEDISANA, Germany, rehabilitation home co-sponsored the theme of 'health, health products in sync with Germany, and healthy living in China' brand conference was held in Beijing, the two sides will work together to develop China's health products Market, providing consumers with self-care products and solutions within reach.
Line can not be replaced
As a representative of the traditional offline channels, in recent years, Rehabilitation House has also been hit by the Internet.
China medicine Vice president of material association medical instruments Branch president, Bai Yu, chairman of Rehabilitation House Health Management Group, admitted: 'Because of the payment problems and the existence of the scene of the problem, and pharmacy Of the associated sales of this trait in the next 5 years, most of the sales of electronic medical devices are still online.In the channel changes, each pharmacy is the main channel of future medical devices, not one of them.
Although the current demand for medical devices in our country has not yet completely exploded, the sales of medical devices have increased significantly year by year in the past two years, especially the proportion of medical devices rapidly expanding in Lynx or Jingdong Mall by online channels. Home medical equipment sales not only have traditional channels, there are pharmacies under the line, there are equipment stores, there are direct online, Jingdong Direct, Ali Direct, is actually multi-channel sales. The emergence of a strong platform, flat channels Trends, opportunities for value-added services, efficiency gains and niche markets. '
Beijing McDonough health Technology Co., Ltd. Managing Director, rehabilitation health management group co-president Xia language pointed out: 'Home medical equipment is different from hospital The use of medical equipment, which has the main features of simple, compact, easy to carry, especially when used in some chronic diseases, the advantages are more prominent.For medical devices, home medical devices began to be concerned about, and take the initiative to buy, such groups are many Some are online with relatively few lines, all of which are determined by changes in income and consumption.
Upstream and downstream cooperation
The "Blue Book on China's Medical Device Industry Development 2016" released by China Medical Materials Association shows that the total size of China's medical device market was about 370 billion yuan in 2016, an increase of 20.1% over the previous year. For the first time, the market for home medical devices exceeded 100 billion yuan, About 101 billion yuan, of which the traditional retail market sales of about 64.5 billion yuan, accounting for about 63.86%; e-commerce sales of about 36.5 billion yuan, accounting for 36.14%.
Compared with Europe and the United States, our residents have not formed a large-scale consumption habits of home medical devices, the reason is the gap between the level of consumption and health awareness, but with the economic development and health awareness increased, the trend of aging and chronic diseases become The main health threat, the future of our country home medical equipment will have a huge space for development MEDEDANA brand, for example, the sphygmomanometer, blood glucose meter most representative in this area, the competition is fierce.
Insiders pointed out: 'Many online brands, in order to create a burst, over-depressed costs, because profit sacrifices quality, this situation is widespread.' In this regard, Bai Yu pointed out: 'Based on more than 10 years of industry plowing, rehabilitation House is continuing to deepen the value of the king of home health device channels, in order to give consumers a better service and favorable prices, Rehabilitation House has been committed to direct mining mode.
In the field of small medical devices, after-sales service has been the biggest difficulty.Pai Yu admits: 'In the home medical devices, especially electricity providers, the most troublesome is the after-sales service.A number of national e-commerce platform, sold a home medical equipment Products, even if there is a minor fault, can not be resolved.Send the factory, will not only further increase the cost, but also affect the consumer's use. 'Therefore, the current rehabilitation home has the service team independent, the composition of equipment service Companies, specialized medical equipment after-sales service.
