During the Guangzhou Auto Show in 2017, two heavy-duty SUVs from Bauhinia Motors debuted - the PB7 TS and the 2018 BX5. Bauhinia expects the 2018 BX5 to go hand-in-hand with the BX7 as the brand's sales volume while the BX7 TS takes the lead in enhancing the brand image Leading the Po fertile to the high-end forward.Powerswool (China) Vice President and general manager of marketing Liangzhao Wen said that the global layout of Germany Bao Wo car is entering a new phase, but in China's auto market, Po Wo also entered a very Important node.
Bao Zuo car (China) Vice President and marketing manager Liang Zhaowen
Two new cars each year
According to Liang Zhaowen introduction, Bao Wo will launch more cars in the future, at least two new models will be introduced each year, China's plant capacity will be gradually increased according to the model and gradually increase.According to the plan, following the BX7, BX5, BX7 TS, the future BXi7 and BX6 and other models will also be on the market.
At the same time, Po Wo will continue to strengthen the channels, production and services, etc. Liangzhao Wen said that with the potential of the Chinese market and Po Wo brand, products are gradually recognized by consumers, Po Wo in the future will achieve new growth and leapfrog He admits that brand building is a long - term process and requires all - round force and cooperation in product development, design, production, sales and service.
'The Bauer plant in China has been successfully operated and we have introduced Germany's leading concept of' Industry 4.0 'into China to build a smart factory with the world's first eight-vehicle intelligent manufacturing system, with great flexibility and adaptability, Production cycle at the same time improve product quality, to maximize the realization of industrial 4.0 mode of production. 'According to Liang Zhaowen said the plant capacity to reach 180,000 per year, the maximum capacity can be achieved per year 360,000.' Through cooperation with SAP, Bao Wo factory comprehensive Opened up various links in the industrial chain such as R & D, manufacturing, supply chain, sales, service and global operation, and built a highly efficient and integrated information platform for all channels.At the same time, with the world's leading industrial robot maker KUKA Robot Co., Ltd., Signed a strategic partnership agreement, the cooperation will be applied to Europe, China, Russia, India factory production system, to achieve global manufacturing smart.
Focus on customer experience
'At this stage, Bauer's goal is to create high-quality, innovative products and services to promote the overall brand upgrade, so as to achieve excellent market performance, to bring more new choices for Chinese consumers, so luxurious and within reach . "Leung Chau Man introduced in the channel layout, Bao Wo has achieved 170 cities nationwide coverage, nearly 200 dealerships successfully operated or signed is expected by the end of 2017, Bao Wo's distribution network will be increased to 220, to achieve the China's market coverage. 'South China market channel development outstanding achievements, has successfully signed 30 dealerships, 28 have been successfully operated.' Leung Chau Man said that a comprehensive network system is not only a strong guarantee of sales, but also to consumers aftermarket Service in a commitment to Liangzhao Wen seems that the continuous introduction of high-quality products, improve services to meet the individual needs of consumers, Bao Wo existing customers can find a sense of belonging to Bao Wo cars, so that more Consumer groups understand Bao Wo, and eventually willing to join Bao Wo family.
For the automotive industry, pre-sales competition is more and more fierce, after-sales service has gradually become the main source of corporate profits, and Baoru introduced life-long warranty policy, no doubt aroused great repercussions in the industry.Liang Zhaowen said that with the sharing economy and other modes The development of traditional profit model challenges and changes.So, aftermarket automobile service is bound to encounter new changes.Bowo's policy is to advance the layout of the future development.From its own level, our So dare to propose this policy because we are very confident of their products.By the current BX7, BX5 market performance, our product quality has been recognized by consumers, we also hope that through this move to show Bao Wo's sincerity.At the same time, this service policy can boost consumer confidence in our products, and enhance the brand premium ability, which is a good thing for long-term brand building. "Liang Zhao-wen believes that from the distributor level , This service will also help dealers improve customer stickiness, boost sales volume and gain more potential customers, which will be A win-win business partnership initiatives and fertile Po car. From the consumer perspective, as consumers save more after-sales expenses, but also allow consumers to drive more peace of mind, to eliminate the worries of the car.
The year 2017 is coming, and during the year, Bauhinia moved forward steadily and gained market recognition through the combination of the BX5 and BX7, and BX7 TS will no doubt help Bauer to further enhance its brand image. Year, with the introduction of more products, Bao Wo's market potential will be further released.