Into December, when you are at Beijing Capital International Airport, Shanghai Hongqiao International Airport, Guangzhou Baiyun International Airport or walking or walking in a hurry, pitch, looking forward to you will find: a 'ninth China high-end appliances Home red top award ceremony 'notice everywhere.Yes, the red top has landed at the three major airports, the top prize organizing committee and China's most influential airport media operator Di shore media group conducted a strategic cooperation .
In addition to DiMedia Media, the "Top 100 Circle of Friends" of the HongTop Award also includes the influential media platforms such as Golden Eagle Media, Penguin, Some Information, Today's Top Monopoly Agencies for Large-scale Activities in Hunan Satellite TV, and the Handcraft Culture Communication Platform in China Door 'and many other heavyweight' big coffee. 'About to reach the age of nine Red Jackpot, is a new attitude to show home appliances in the home industry and consumers.
Dijian Media is the leading airport media operator in China with the most powerful airport media network in China and one of the most influential high-quality outdoor media groups in China with more than 30,000 airports and media outlets covering Beijing, Shanghai , Guangzhou, and other 30 key cities throughout the country, precisely covering hundreds of millions of high-end business people in airports and elites.
Lu Shenghua, head of the organizing committee of the Red Trophy, said that the audiences of DiMedia Media are also target consumers for the award-winning products of the Hong-Ding Prize. The cooperation between the two parties is a matter of course, and the organizing committee of the Grand Prix hopes to use the channel of diversified media to let More consumers understand, recognize the red top award and its concept.
The Top Prize for Home Appliances in China, organized by the Top Prize Organizing Committee, aims to guide the orderly escalation of market consumption and promote the transformation of the industrial structure to a high-end by selecting the top end home appliance products that have the trend-setting benchmark in the year. Not only that, the red jackpots also advocate a positive and aggressive attitude, a taste of quality of life philosophy.
Since its inception, the red top award and its concept gradually enjoys popular support, along with the continuous improvement of influence, the red top award has also been more and more media attention.This year, the red top award will be with the penguin, a little information, today's headlines Such as heavyweight media platform for cooperation.
Lu Shenghua said that these media platforms bring together huge amounts of traffic and cover consumer groups at different levels and in different industries and in different fields and help to enhance the influence of the Hong Ding Prize more widely. At the same time, household appliances, as close to the residents, The general public has a strong association of categories, for these platforms is also a field of concern.
Compared with the past, the Ninth Hongze Prize presents a significant change is the organizing committee for the first time enable the third party - Golden Eagle media as the top award-winning planning executive body in Lu Shenghua view, Golden Eagle media is rich Of the large-scale activities, forum planning and contracting experience, has a very strong ability to plan and execute the team, and the Red Top Award as China's home appliance industry annual lie, need better creativity and presentation.
China Handicraft Culture Communication Platform 'Craftsmanship' is dedicated to the inheritance and industrialization of Chinese handicrafts. The works delivered are not only handicrafts with exquisite workmanship, but also convey a warm, memorable experience and Culture, which coincides with the product concept of the red top award.It is reported that lottery gifts during the Ninth Red Top Award Presentation Ceremony will be provided by 'Customization'.
In addition, according to Lu Shenghua revealed that the red top prize Organizing Committee will also be a strategic partnership with the BOE to promote the top red jackpot products landing, together to promote high-end consumer appliance upgrades and explore the deep value of top consumer guide Specific forms of cooperation may include the establishment of high-end Home Appliances Marketing Alliance and the optimization of resources and entrance locations for the award-winning products at the Red Roof Awards.
'This year is a brand new attempt for the Red Top Award. Through different forms of cooperation with a number of authoritative media platforms, we eventually have to go back to the beginning of the Grand Prize to let consumers know the Red Top Award and raise the bar for red Top awards reputation, visibility, and then guide the consumer trend, promote home appliance industry restructuring and upgrading. "He said.
Up to now, the Ninth Hong Ding has completed four consumer survey, online voting online, media review and expert review of the four links, the final award-winning results will be announced on December 22.