AWE 2017 'legend' has not been exhaustive, the 2018 China Household Electrical Appliances and Consumer Electronics Show (AWE 2018) Drum has been ringing, this annual appliance technology gluttonous feast will once again March 8, 2018 in Shanghai New International Expo Center since its inception in 1992, AWE international influence has been rising, not only Haier, the United States, Gree, Hisense, Skyworth, TCL and other Chinese giants have grown up in this' arena 'staged' show muscle Global Warcraft 'leading players such as Samsung, LG, Bosch, Siemens, Panasonic, Sharp, AEG, Fisher & Paykel, GE, Sony, Philips and Whirlpool also made their debut on the AWE Global Platform. , The reverberations around. Let's put time back to the AWE 2017, heavy goods some awesome AWE wonderful moment.
Samsung
At the AWE 2017, Samsung unveiled several 'Ace' demonstrations of its QDED third generation QDED TV, butterfly door design refrigerator, 2-in-1 FlexWash washing machine, humidifier with humidifier, upright handpiece Vacuum cleaners and intelligent sweeping robots, etc. It is worth mentioning that the FlexWash washing machine from Samsung can solve the multiple washing problems at one time and can be added to the clothes at any time, which is praised as a real "black technology" of laundry.
Samsung's influence in the world goes without saying, Samsung, which holds 5.2% of the global market share of home appliances market.Recently, the authority of market research firm Euromonitor released the latest global large household appliances brand retail volume data, Samsung Ranking third in the list.And in the strategic layout, according to the latest news, giant Samsung will be in the VR / AR / MR field show their talents, and plans to open a new research center focused on artificial intelligence and machine learning.
LG
As a very powerful brand in the global home appliance technology field, LG Electronics brings a whole new series of home appliances to AWE 2017. It is reported that LG SIGNATURE Yuxi brand covers four major categories of TV, refrigerator, washing machine and air purifier. Among them, LG SIGNATURE Xi India OLED W7 wallpaper television, the thickness of only 2.57 mm, known as a stunning masterpiece.
In the past two years, LG, which has always insisted on high-end market positioning, has enjoyed a great deal of market growth due to the impact of high-end consumer spending. It accounted for 6.1% of the global market in 2016, ranking the second in the global home appliance list.
To seek more profit margins and diversified operations, according to foreign media reports, LG is teamed up Qualcomm, the two sides will jointly develop a new generation of interconnected vehicles and automatic driving technology to show continued growth in the dominant position of the auto-driving auto parts industry status.
Bosch
As a German-made representative, Bosch is famous for producing household appliances. In March this year, Bosch Appliances brought together a number of new home intercoms and debut smart home project - Bosch Home Appliances Ecology • Home System AWE2017.
Chen Yudong, president of Bosch China, said in an interview with the media before that Bosch will realize the interconnection of all hardware in the future. At present, the interconnection of hardware in Bosch has been achieved by 50% and the goal in 2020 is 75%.
Siemens
As the leading brand in the global kitchen appliance industry, Siemens Home Appliances announced the new Siemens zero-temperature on-door refrigerator at AWE 2017. The product features a three-door design and upgraded zero-degree bio-insurance technology to provide consumers with more Good refrigerator environment.In addition to the zero-degree Plus on the refrigerator, Siemens appliances also introduced iQ500 series washing machines and iQ700 series oven, steamer and other smart appliances.
Siemens announced the start of autonomous robots in September of this year.Siemens (China) Co., Ltd. will lead the R & D of autonomous robots in the world and will establish a partnership with Tsinghua University , In Beijing to establish advanced industrial robot joint research center.
Matsushita
Matsushita (Panasonic), a well-known global home appliance company, is about to celebrate its 100th birthday in 2018 and hold its global celebrations on the AWE2018 to review Matsushita's 100-year history. At AWE 2017, Matsushita Global consumers exhibited a full range of products, including Panasonic Acer McNair Series Washing Machine, Panasonic's Romeo series of ultra-thin and sterilized drum washing machines and other star products. March 10 afternoon, Panasonic brand ambassador Gao Yuanyuan a Red dress, debut Matsushita exhibition area, superior temperament, gestures show full range of Panasonic Centennial brand's high-end taste.
This year, Matsushita announced the marriage with Porsche, the two sides will be washing machines as a starting point to integrate their own advantages of resources, force high-end market.Matsushita insiders said: "Panasonic and Porsche design new washing machine series will be available in early 2018. 'In addition, It is understood that Panasonic next year or launch quick-drying smart toilet, and for the first time in the Chinese market with the foam wash function integrated electronic toilet.
Sharp
Sharp is the 'Father of Liquid' Sharp's home appliance brand Sharp performed very strongly this year.After Hon Hai into Sharp, Sharp TV brand is actively returning to the world market.At AWE show this year, Sharp brought its new home appliances to attend, including Sharp 8K resolution of the new TV can be described as burning the audience to carry the tripod for a hundred years to declare the return of Sharp King.According to the Collective Consulting Optoelectronics Research Center (WitsView) data, the 2017 second quarter of Sharp global shipments and the first quarter of phase Compared with the growth rate of multiple, the ranking rose from the ninth to the fourth place, the first half of the overall shipments of 3.8 million units, an increase of 70%.
In fact, Sharp stirred up a lot of waves throughout 2017. In March of this year, Foxconn and Sharp jointly invested 61 billion yuan to build a 10.5-generation LCD panel production line in Zengcheng, Guangzhou, 8K LCD panel is scheduled to be put into operation in 2019. Meanwhile, Smart home as the depth of its layout.Of course, the promotion of 8K TV, is running through Sharp's 2017 annual strategy top priority.
Fisher and Pike
At AWE 2017, Fisher & Paykel, the world's top appliance brand, launched a new brand identity marking for Chinese consumers, the first of its kind worldwide, and Fisher & Paykel also exhibited a design-conscious ActiveVent embedded ovens and ActiveSmart all-in-one refrigerators and launched the new 'Social Kitchen' concept.
Fisher & Pike is New Zealand's largest home appliance company and is known as 'New Zealand's national treasure brand' and 'New Zealand's manufacturing symbol.' It was founded in 1934 to produce refrigerators, washing machines, dishwashers, etc. Fisher Parker's kitchen appliances have a 34% market share in New Zealand and remain in the top spot, with Fisher & Paykel consolidating global supply chain resources and exporting products to 50 countries and regions.
GE
GE Appliances is the 125-year-old North America's first kitchen and electric appliance brand. On March 8 this year, Haier released the global kitchen appliance strategy at the brand globalization conference. As part of Haier's global kitchen appliance strategy, GE Appliances AWE 2017 show Monroe American luxury kitchens, as well as Platinum and Café Premier kitchens.
Among them, the price of 470,000 yuan Monroe luxury kitchens have the world's unique French open the oven, refrigerator, four heads cookers and the French open the oven unique to open the door 142L effective large capacity, is the world's largest home oven .
AEG
It is reported that following the world's top kitchen appliances brands Fisher & Paykel, GE (GE Appliances) and other international high-end home appliance brand landed AWE, next year, another international high-end home appliance brand AEG will also show AWE 2018 exhibition.
Germany AEG is a German industrial pioneer, a century-old high-end home appliance brand AEG products adhering to the German leading technology, excellent manufacturing process and the German rigorous, is the representative of excellent performance and precision design.AEG products involved in many aspects, mainly in the field of home appliances, including white, Kitchen appliances, small appliances and so on.
In May of this year, Midea announced its cooperation with Electrolux and the introduction of AEG. AEG will leverage on Midea's advantages in the domestic market to expand the Chinese market. At the same time, AEG also makes up for some of Midea's weaknesses in the top-end market.
Sony
Affected by many factors, the performance of Sony in the past two years, although also stranded, but the global consumer electronics industry, "Lions" are waking up in the Japanese manufacturing industry caught in a series of 'scandal' in the Japanese consumer electronics industry, a downturn in the background Next, Sony's second quarter earnings increased, ushered in the dawn of development.
AWE 2018, AWE 2018, Sony will make its debut on the AWE arena, and quite as good news is that it will be known as the beginning of the LCD TV lineup Three Musketeers (Sony, Samsung, Sharp) gathered at the AWE show for the first time.
Looking to the future, according to Japanese media reports, next year, Sony will launch a dog-type home robot, which is the company once again set foot in the robot business after 12 years.
Philips
According to the responsible person of AWE news, in March next year, is known as "the last European nobility" left in China's consumer electronics market, a century-old Royal Philips brand will also be the first to bring their TV products landing AWE.
As we all know, this year's color TV industry, foreign brands is the first half of the market highlights.Among them, Philips eye-catching performance, an increase of 9.5%. Good hardware + good content + good brand composition 'Miyoshi TV', Philips TV in the Chinese market to achieve a break.
Whirlpool
AWE show in March this year, Whistler (China) exclusive exhibition hall of more than 700 square meters in the W3 exhibition hall of Shanghai New International Expo Center, carrying Whirlpool, Sanyo, Imperial, Rongshida four brands of washing machines, refrigerators, kitchen appliances, living appliances All products in a collective appearance.
Conclusion: since its birth, AWE after 25 years of temper and baptism, its international influence has been an unprecedented increase in the early years, the local home appliance companies are actively seeking international expansion springboard.Now, to participate in the AWE is also foreign home appliance enterprises to accelerate into the Chinese market, An important stage to expand its influence. AWE has grown into a global, authoritative, inclusive and open super-platform, by more and more international appliances and consumer electronics giant's attention and favor.
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