A song that touches the hearts of the strings, a warm air from the United States, the cold wind bleak winter can have a different kind of mood, beauty air conditioning is a trendy, personalized, sensual attitude into the young people, a # Windy time to meet you # theme original song solicitation contest is hot.
Circle powder young users
December 1, the United States through the air-conditioned and cool dog music, 5sing platform for cooperation, soliciting original musician's musical works, no matter what kind of music style, can be jazz, rap, popular, antiquity, etc., can be in # Wind time meet you # title in 5sing upload your original song, vote by the users + experts final winner, you can get 200000 yuan cash prize and cool dog music, 5singAPP star promotion resources. Instructor also heavyweight, Chinese singer-songwriter - Jin Zhiwen as a mentor to this event, when the champion song collection up, Jin Zhiwen song adaptation and singing; the same time, cool dog music chief entertainment officer - Ji Sheng Shan, music Producer - Cui Shu, will also be the top 30 music reviews.
Now in the increasingly diversified consumer culture of China cities, more and more young users already have sufficient spending power to respond to the connotation of major brands.Recent consumer groups make more and more brand marketing routes more Yuanhua, and even more personality. US air-conditioning choice of original music, the most interest in the field of young people Fun marketing, the characteristics of the product and business ideas in a more flexible form to the young groups, the real brand content, product features Combined with the trend, but also with young people had a close interaction.
From December 1 to December 7, on-line for 7 days, nearly 950 original musical compositions have been solicited, and the tide of musicians are enthusiastic and attracted many musicians and their entries are constantly increasing. , So talented musicians are not buried, but also makes the United States air-conditioned countless young people in the circle.
Fun marketing innovation
In the future, young consumers have become the mainstream of powerful consumer groups, and most of them pursue the personality, the demand for resonance, so the brand must be more accurate positioning, to seize this wave of young consumer groups, which is the key to winning the brand in the future From the perspective of the current market environment, the consumption behavior of young consumers has risen from the demand level to the experiential level, and consumers prefer brands and interactions that are easy, individual and participatory, so the marketing methods should also change. Air conditioning marketing has exceeded the conventional terminal promotions, buy gifts and other activities, but to interact with young people online entertainment to influence consumers, promote brand marketing younger and precision, promote the traditional air-conditioning business marketing model changes.
In the past year, Midea Air-Conditioning brand diversified cross-border marketing, the novelty and interesting IP elements into the brand marketing, showing a young, dynamic and beautiful air-conditioned new image. April join the "strongest brain" popular player introduced TVC Image blockbuster; in June with the Hollywood blockbuster "Transformers 5" launched a nationwide quality tour; July catch-up momentum, and the big IP "Journey to the West" deep bundled, through multi-dimensional social interaction in the field of home appliances to form a new wave of IP marketing In the same month, on the Bund in Shanghai, the Huangpu River in the evening reflects the dazzling huge advertisement of Citi Plaza, 'do not like cold winds and enjoy the natural coolness', 'beauty of the comfortable stars and air conditioners', 'no sense of wind more comfortable', blue and white Letters and the United States brand logo, simple and bright. August 31, the United States air-conditioning 'in the wind-free time to meet you' Tour of Excellence opened in the country, a comprehensive opening young fashion journey to break the traditional simple product descriptions and prototype layout Routines, and the user a total of breathing, a total life .In November, the United States of America home air conditioning ingenuity, decisive cross 'march' film and television industry, and bold use of talk show big coffee Christmas joins well-known musicians Jianpeng to create "five good + song" and "five good + big movie", and therefore received the microblogging topic sixty million level traffic exposure, called the classic case.In December, aimed at the original music this unique and sensual The field of beauty air conditioning once again bold innovation, cross-border marketing.
A new generation of technologies such as internet and intellectualization are changing or subverting the traditional home appliance manufacturing industry. The innovation of brand marketing is also brilliant. This year, a series of marketing innovations have made the air conditioner in the United States very fashionable and young. More market-oriented innovative marketing activities, while the market in the powder ring to lead the industry to subvert the dull image of traditional home appliances.
