No one ever imagined that Midea air-conditioning collided with a 'mobile game' hitherto unknown cross-border sparks, and this current hot, more than 200 million registered users of the game user portraits showed that 54% is Meng sister, 20 to 24 Year-old users account for 27%, 25 to 29-year-old users 25.4%, favorite social style is the second element, the biggest hobby is music, followed by books and live chat.This cross-border cooperation, showing the United States is the air-conditioning The youthful brand image will allow gaming and consumer happiness to work together to stimulate your dopamine and help you become the next new hero.
To the national finals on the road, there are too many prizes waiting for you
Beautiful air conditioning cup 'King Championship' is divided into three stages, each stage, each area has a different gameplay and challenge the difficulty, but one thing is certainly quite a lot of prizes, efforts, there is absolutely rewarding accomplishment .
December 1, 2017 - December 10 Preheat for the event Registration time; December 11, 2017 - January 2, 2018 Urban Grand Prix; January 3, 2018 - January 12 For the national finals.Collected by the 36 branch of the city championship to participate in the national finals, the finals in the form of knockout, pyeongyu platform PK live broadcast, the final selection of the national championship team.
During the Grand Prix, the air-conditioning operation center in each region will set up the exclusive discount air conditioner for the King Championship, meanwhile, during the event, the minimum purchase price of the player will be 50% off according to the level of the competitor, as well as the game peripheral products such as In addition, each region's Grand Prix City Team can receive 5,000 yuan in cash awards, tournament championship amount is as high as 30,000 yuan.
A variety of prizes, cash awards, but also in the fighting fish live platform to show the king style, the United States for each of the fun of the air conditioning for the dream of young people to build a vast stage.
There are many cases of home appliance brand cross-border cooperation, but concentrated in the variety show, inviting fashion celebrity endorsements, as of now there are few brands into the hand tour, launched a nationwide challenge tournament to the public is unprecedented in the form of the United States, the United States air-conditioning A bold attempt to see its determination and efforts to brand rejuvenation strategy.
With social features of the product, gather cultural identity
In the field of global air conditioning occupy the absolute leading position in the United States, in recent years around the 'product leadership, efficiency-driven, global operations' the three main axes of work around the user in products, marketing and other aspects of an active exploration.
Based on the four masterpieces of Journey to The West, Water Margin, A Dream of Red Mansions and The Legend of the White Snake, scene-based marketing is carried out in combination with the function of Comfortable Star Products. The theme of "Meet You in Windless Time" Metro, WeChat, Weibo and other crowds or mainstream social networking platform to spread the interesting and sensational way of the United States air conditioning 'cool sense of no sense of wind' black technology, and cool dog and 5sing platform to carry out the theme of the original song solicitation contest ; Heavily sponsored Guangzhou Marathon, marathon popularity of knowledge, gain a group of energetic users.
'King Championship' is a part of Midea's diversified cross-border air-conditioning business. Together with other theme activities, it is expected to create high popularity, high attention and high rate of transmission effects on both sides of the airlines. Interactive. Scenario marketing than 'no sense of comfort, intelligent experience, energy-saving effect' and other talkative introduction was vivid, easy to accept and understand, so that users of direct cold air caused by air-conditioning disease, no sense of comfort caused by wind Sex and healthy life empathy, which is also the preferred way of communication young consumers. US air-conditioning precise targeting needs to direct and efficient way to resonate with users to form a cultural identity.
The United States air-conditioned comfort stars, M car air-conditioning and a series of subdivision products for the user pain points to create the ultimate performance; Abandoned the traditional air-conditioning industry large large cargo distribution model to diligently into the way to promote the terminal retail sales; fuzzy appliance boundaries, , The pursuit of quality of life, love life, playful user output brand culture and content.Because they dare to explore and beyond the generality of the border, home appliances and mobile games actually go so far as no sense of violation and together.
