AI also useless? Apple / Samsung / Huawei teach you to do | 'people'

Since 2007 iPhone's 'groundbreaking' new standard for smartphones, smartphones have experienced Nearly a decade of development, innovation has been struggling, coupled with the present mobile phone market has passed the dividend, the market tends to be saturated, People's enthusiasm for replacement gradually retreat, cell phone manufacturers 'pressure Mountain', Begin to seek technical innovation.

This year, the 'full screen' design element is hot and sought after by consumers and handset makers, but this is superficial, Experience limited 'itch' innovation without sustainable development Sex' .

In short, look at the mobile phone market in recent years, the core upgrade is nothing more than that spell performance, heap Parameters, both the shape of the phone or the nature of the phone's operating logic are not major changes, The mobile phone 'AI' set off by mobile phone manufacturers such as Apple, Samsung, Huawei and Glory may bring a new round of real revolution to users from a completely new perspective. Artificial intelligence innovation may be the key to breaking the bottleneck in the development of the mobile phone industry and substantially enhancing the core competitiveness of mobile phone manufacturers.

However, in the early stage of AI, all handset manufacturers have different understanding of artificial intelligence. Therefore, there are various ways for AI handset manufacturers to apply artificial intelligence in the field of mobile phones, including AI chip research and development Design, system optimization, smart assistant, face recognition and solving problems of album and big data through computer vision.

As a big brother in the mobile phone industry - Apple releases new each year iPhone Will set off no small storm, this year is no exception. Recently introduced iPhone X directly Artificial intelligence as the main selling point , Apple CEO Tim Cook said that the iPhone X is a future-oriented product. The A11 bionic chip integrates the 'neural network engine', which can greatly improve the computing efficiency of the chip through machine learning.

In fact, Apple's neural network engine has many tasks, including recognizing people, places and objects, providing powerful features like 'Face ID' and 'animated emoticons.' In addition, Apple is also planning to extend A11's neural network engine to More Apple Ecology, including Driverless, Apple Watch and Medical Health.

As a domestic mobile phone giant, Huawei is not far behind in the field of artificial intelligence. Huawei released the flagship Mate 10 series that was released some time ago to carry a flagship AI processor -Kirin 970. Huawei claims that the Kirin 970's AI computing power has about 25 times the performance and 50 times energy efficiency advantages over the four Cortex-A73 cores, dramatically improving the phone's capabilities in image recognition, voice interaction, and smart photo capture.

The Samsung side, it is to enhance the artificial intelligence to 'hardware level' - as its voice assistant Bixby Set up a separate physical start button.To this one can see that this is Samsung's future mobile phone Artificial intelligence will be the deciding point Second, you can see Samsung on their own The voice assistant has enough confidence.

According to Samsung's official website, Bixby Artificial Intelligence Assistant is the result of a combination of Samsung's Artificial Intelligence, Deep Learning and UI Design, while Siri on iPhone, Cortana on Microsoft, Alexa on Amazon and GoogleAssistant on Google are just voice assistants From the theory point of view Samsung's Bixby artificial intelligence assistant to be superior. Interestingly, Earlier Samsung also had a simple voice assistant 'SVoice', but Bixby and SVoice were far different from each other in terms of functionality and ease of use.

Overall, Apple, Huawei, Samsung, the three mobile phone manufacturers for the understanding and application of artificial intelligence vary, then the specific application to their respective mobile phones will wipe out what kind of spark? Let's take a look.

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This year, Apple's flagship iPhone X biggest change may not be the appearance, but the way to unlock, Apple on the iPhone X to give up the mature and reliable fingerprint instead use the new Face ID face to unlock.Of course, this is not Apple An up-and-coming decision that employs artificial intelligence enough to withstand Cook's definition of 'a cell phone for the next decade' You can also get a glimpse of Apple's future direction of the phone's predictions.

According to the introduction of the official website, Face ID function is achieved through the original deep camera, it is very easy to set up, it will project more than 30,000 invisible light spots, and analyze them for your face to draw precise and detailed Depth map In terms of security, Apple claimed that their face recognition error rate is one millionth. In addition, the data processing are carried out on the device, the unlock will be by identifying the user's attention to judge.

Face ID scanning facial information (Source: businessinsider)

The iPhone X uses custom silicon to handle AI workloads, a dual-core 'A11 bionic neural engine' chip capable of up to 600 billion operations per second. The chip's most important mission Face ID authentication is the ability to quickly identify faces, unlocking iPhone X or making purchases.

Of course, if it is simple to identify the face (in fact Face ID is not simple ), I think this is not artificial intelligence, Apple iPhone X do is that it can meet you this person!

iPhone X will know you

Because everyone's facial information is not absolute, such as makeup, long beard, glasses will affect the face structure, so the Apple Face ID will be scanned every time you unlock your face information, even if one day your facial structure There is a big change Face ID does not recognize you when you unlock the phone by entering your password, Apple's Face ID will still collect your face information, in other words, every time you open the phone, the phone will re-record it you , More 'know' than your friends you.

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In the battle of cell phone artificial intelligence, Samsung introduced voice assistant -Bixby, however, compared to other vendors, Samsung There seems to be no artificial intelligence - 'it's just a bit later than it used to be,' but in the eyes of Samsung, Bixby is very different from other voice assistants in the market, including voice, vision, homepage, and reminder four functions, To the user different from the previous artificial intelligence multi-mode interactive experience.

By definition, Bixby is actually better than Siri, because Apple defines Siri as intelligent voice control, while Bixby is a higher-level AI assistant that can be said to include intelligent voice control.

On the way to unlock, the same reason Apple let the phone know the user, Samsung also want to let the phone know the user - but not through the face, but through the sound, Samsung's Bixby can set the language password to unlock, the user only need to face Note8 This feature is available when 'Language Password' is set, but it is also reminded that it is not as secure as other screen unlocks, and others may unlock the phone by saying the correct password.

Bixby can achieve a wide range of application coverage, According to the official introduction of Samsung, Bixby voice currently has over 7000 system-level application function points covered by high-frequency use of third-party applications such as: taxi, Alipay, WeChat, Weibo, Taobao, QQ and so have achieved the function cover ; At the same time, Bixby has situational awareness, can understand the current use of the environment, the application state, wake up at any time, you can accurately perform the next operation; In addition, Bixby also learning ability, you can continue to learn user habits, with interactive learning Mechanism, through the opening of user-defined interface, with the help of group intelligence iteration to enhance the user experience more easily.

For example, when texting, Siri and Bixby are able to send the words they want to express to each other. When Siri and Bixby are reminded to confirm the sending, they just need to send out But obviously Bixby can do a lot more and we can instruct it to take a screenshot and send it to a given friend. In addition, Bixby can use voice commands, such as 'withdraw messages that I just posted in QQ' 'Withdrawing the previous message prevents sending the wrong message, compared to Siri's inability to withdraw intelligently, so Bixby can get a smarter experience.'

And like friends who like to see the weather, dial Bixby out to 'see the weather' and Bixby will go down to your area to give real-time updated weather instructions for the area.

There are many more fun features on Bixby, and Bixby becomes more attentive as users continue to learn about user habits as they come in their daily lives. Have to say that the new Bixby adds too much new Characteristics, it is no exaggeration to say, Bixby opens up a whole new world of human-computer interaction.

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Compared with the artificial intelligence of Apple and Samsung, the artificial intelligence on Huawei's mobile phone can be described as "moisten things silently", which is mainly embodied in the practical application so that the user can experience the 'artificial intelligence' unknowingly.

Hardware, the unicorn 970 chip with TSMC 10nm process, nails-sized chips, integrated 5.5 billion transistors, including 8-core CPU, 12-core GPU, dual ISP and innovative HiAI mobile computing architecture, integrated NPU Network Unit) Dedicated Hardware Processing Unit.

According to insiders, the previous cell phone chips are generally based on the CPU (central processing unit), GPU (graphics processor), DSP (digital signal processing) as the core of the traditional computing architecture, but this architecture is difficult to support AI mass data computing This, Kirin 970 single set up a special AI hardware processing unit for the CPU, GPU and other structures to reduce the burden, the purpose is to improve the application efficiency and reduce energy consumption.

With the NPU dedicated processing unit, Kirin 970 can greatly enhance the mobile phone in image recognition, voice interaction, intelligent camera and other capabilities.

First, take pictures

Huawei said that thanks to Huawei's dual-ISP processor and artificial intelligence technology, the Huawei Mate 10 series has the ability to think and judge independently, bringing traditional photography to a new phase of smart photography.

It is reported that, AI through continuous learning to sum up how to shoot a good photo, Mate 10 has learned 100 million photo scenes.Currently Huawei Mate10 can recognize the fiery snow, food, flowers and other 13 kinds of shooting scenes, according to Object characteristics and attributes automatically adjust the parameter settings, with a smarter algorithm, shoot good photos.

Second, faster interactive translation

With the new flagship launch, Huawei's next-generation operating system EMUI 8.0 will be introduced.

Artificial intelligence-based software and hardware combination, artificial intelligence translation on EMUI 8.0 can be accelerated through NPU real-time text interactive translation and knowledge map translation, but also can be easily face to face speech translation. Mate10 translation function, provided by the Microsoft translator. In addition, taking advantage of the AI ​​chip, Mate 10's camera translation function is also available offline.

Third, automatic classification of users, To optimize energy-saving programs

Long life is one of the core strengths of the Huawei Mate series. Based on the continuation of 4000mAh high-capacity battery, the Mate10 series introduces advanced smart power-saving technology. By learning user habits, Mate10 can divide users into four types: games Up to people, business people, travel up to people, take pictures of people, And provide 14 dynamic scene labels for each user type to optimize the background applications and pushs that users do not use, and increase the electricity consumption efficiency without affecting the users to use the mobile phones, so as to achieve longer lasting life.

to sum up:

At present, the three supremacy handlers of the mobile phone industry, Apple, Samsung and Huawei, are invariably heading toward 'artificial intelligence' at the same time. Looking rough, there is some chance, but careful thinking has some inevitability.

From this year's 'full screen' design trend can be seen in today's mobile phone industry has been done just to what extent, finally a little bit different, regardless of 3721, almost all mobile phone manufacturers immediately follow up, and now a full screen design has been Drop to explore Thousand yuan machine market 'flooding'.

Therefore, high-end handset manufacturers are beginning to move to another path - artificial intelligence, although at this stage Apple, Samsung, Huawei cell phones in the application of artificial intelligence are slightly different directions, each has its own strengths, but imagine, if there is a 'best of the best' artificial intelligence cell phone appears, what will be What?

In the past, AI might think it was far away from us and it was hard to come close to it. However, these handset manufacturers brought artificial intelligence to every user and made us feel that artificial intelligence is changing our life. This is Artificial Intelligence Only an artificial intelligence into the life of ordinary people in order to have a broader perspective and future, although the current experience of artificial intelligence on mobile phones is also a slight shortcomings, but as said earlier, we will always look forward to 'Take the best of hundreds of' artificial smart phone appears.

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