With 8848 in the past two years, the high-end mobile phones such as the Huawei Mate9 Porsche Edition are widely known to the public. The high-end mobile phone brands whose prices are around RMB10,000 are forming a new market trend and also aroused the public's attention.
But as everyone knows, in fact, as early as ten years ago, China Telecom launched the flagship high-end mobile phone market, 'heart of the world' brand, and has long been the mobile phone market has become the most unique landscape.
China Telecom's heart of the world W series mobile phone, also called the most amazing mobile phone - the price is usually million or so, a decade ago so positioned, and from the market level, the specific consumer groups are willing to pay for this. At the level of view, the world is also extremely personal - upgrade only a generation of products a year, only once a release event, while releasing a new cell phone, please make a star charity concert.
The previous Nine generations of W-series phones have been doing so, persevere in such a 'high-end and low-key' style that its consistent, is compared with other mobile phone brands, as the competition in the mobile phone industry so fierce, the brand changes so fast Moment, a brand can adhere to the tenth year, which had lamented its unique and alternative.
Why China Telecom launched the heart of this ultra-high-end mobile phone brand? Centennial world unique strategy to give the industry what inspiration?
Accurate positioning: service to China's high-end consumers
In recent years, Huawei and other domestic mobile phone brands are beginning to move toward the high-end market. However, as early as ten years ago, the Chinese mobile phone market has been dominated by foreign brands.
In contrast with the young Apple fanciers, China's goods represent the domestic value of China's major grass-roots markets, especially in many circles. In other words, China's high-end consumer groups need the value of Chinese brands. Since the founding of W series, since its birth, although the products are produced by foreign mobile phone brands, they are customized cooperation with China Telecom. The essence of this phone is actually the Chinese brand.
On July 27, Tianyi Smart Eco Expo, China Telecom displayed many classic mobile phones such as Motorola V3, Nokia N93, Samsung 800C and Panasonic VS2 on the tenth anniversary of the world mobile phone, all without exception Clamshell machine. Right, clamshell machine is the heart of the world series of mobile phones logo.
Politicians and high-end consumer groups relatively elderly, the traditional flip phone used to get used to more, but in the brand, they are more 'homemade' more feelings.Young like the apple, as long as the money can get the apple.And Mobile phones and the current trend is completely different, and even adhere to the old clamshell features, which has become a distinctive symbol of identity.Flip design and physical buttons has always been a symbol of the world series of mobile phones, to the ninth generation of 2017 is still Continuation of this feature, but has become more keen direction for high-end people.
These products have witnessed the mobile phone industry an era of development, but also retains the people a special feeling.In fact, China Telecom and foreign mobile phone brands to customize the 'heart of the world' Chinese brand flip phone, it can be said to be China's high-end consumers to provide customized services, which also shows W Series mobile trader for the Chinese consumer market depth understanding.
Ingenuity products: low-key luxury from custom innovation
From the advent of W series handsets, the heart of the world brand has a very clear product positioning, that is, distinguished design and originality of the classic flagship product, coupled with the 'old school' appearance, to create a low-key luxury brand.
On the 9th generation W2017 mobile phone, for example, not only inherited the classic clamshell design, the appearance of further elaborate, screen size and performance simultaneously greatly improved, such as W2017 dual screen with Super AMOLED inside and outside the screen, the value of HD Needless to say. In addition, efficient Fingerprint recognition technology, wireless fast charging, full-pixel dual-core camera and other functions, so that the heart of the world W2017 is avant-garde.
Security is a more focused feature of high-end phones and a feature that the W-series has always insisted on. The W2017 comes preinstalled with a security software called 'My Knox' that understands it as a stand-alone sand built in its own Android system Box, its mode of operation is relatively independent, and through the software encryption. Users can put some personal privacy or property safety software to move to 'My Knox', open these software requires a password, but at the same time users can copy the software into it, Thus achieving the effect of 'Double WeChat' or 'Double QQ'. The application running in 'My Knox' is completely independent, which greatly improves the security.
In terms of payment, W2017 upgraded the smart payment application mobile payment experience, heart of the world customer service hotline unique experience, social networking service hotkey applications and hold button easy call recording and other functions to further enhance the user's efficiency and control For example, in order to facilitate the convenience of high-end customers travel, W2017 added a new user caring butler and airport lounge business travel services, and added a heart hotline customer service hotline, which are high-end users Personalized custom features.
It is the soul that the W series handsets have been insisting for ten years. Even many high-end innovative features are leading the development of the handset industry. For example, many domestic handsets have been specially designed to provide unique security capabilities for business people.
Marketing unique: Main public interest and culture
Unlike other mobile phone brands, the hilarious and noisy, W-series mobile phone marketing routines are also very simple, only once a year the product sound, but also associated with public welfare activities.
Different from the lively market of young people, the high-end people care more about the 'value content' behind their products, such as public welfare. Since the establishment of the world-renowned brand in 2009, public welfare has never stopped. From Hope Primary School to mother's cellar, Disaster relief to afforestation, the heart of the world brand has been contributing to the social welfare of their own strength .2009, the world W799 donated hope Hope Primary School; 2010, the world W899 donated to build 'mother cellar' to address the livestock and poultry in poor arid areas Drinking water .2015, the world's heart in the China Youth Development Foundation set up a "world of charity fund" and "to more children's dreams" as the theme, to carry out education for the poor youth Xingbu related public welfare projects.
In 2017, the World Philanthropy Foundation has successively launched two "Helping Hands Programs for Football Teenager's Dreams" and the donation of "Hope for the World", the first Hope Primary School for Dreams Nesting, and the condolences to the Migrant Workers' Children And many other public welfare activities, while bringing warmth, laughter and dreams to children, it has also drawn wide attention from all sectors of society, including the media.
With the public welfare activities carried out ten years, the heart of the public welfare tentacles also continue to expand.W2017 charity concert, in addition to inviting stars from all walks of life to help out, the G20 summit Yue opera performing artists Xie Qunying, Xu Ming Qingli classic interpretation of the quintessence New Perspective of Protecting Chinese Traditional Culture by High-end Users.
More fundamentally, this is really making the high-end consumer groups realize the philanthropic ideals of commonweal by means of cellphone products and brands - to help children grow and make traditional Chinese culture more likely to develop.
Summary: Ten years adhere to the success of China's mobile phone brand classic
In order to locate the precise, ingenious products and public welfare marketing for the three strategic core philosophy of the world, has insisted for ten years, this decade is China's mobile phone industry's most rapid and changing moment, and the heart of the world brand for ten years If one day, adhere to the beginning of heart, the achievements of the Chinese mobile phone brands in the classic, pilot ultra-high-end mobile phones.
In fact, the most worthy of consideration is the strategic play of heart, which has a lot of enlightenment to domestic mobile phone enterprises that have made breakthroughs in high-end today.
Of course, more worth the wait there is about to launch on December 1 of the world's tenth generation of products W2018. Has always been W series not only inheritance, noble, thinking and other concepts, more innovative spirit of expansion, a new generation of W2018 In the product may also bring more surprises, perhaps it will be a cross-century make.
With 8848 in the past two years, the high-end mobile phones such as the Huawei Mate9 Porsche Edition are widely known to the public. The high-end mobile phone brands whose prices are around RMB10,000 are forming a new market trend and also aroused the public's attention.
But as everyone knows, in fact, as early as ten years ago, China Telecom launched the flagship high-end mobile phone market, 'heart of the world' brand, and has long been the mobile phone market has become the most unique landscape.
China Telecom's heart of the world W series mobile phone, also called the most amazing mobile phone - the price is usually million or so, a decade ago so positioned, and from the market level, the specific consumer groups are willing to pay for this. At the level of view, the world is also extremely personal - upgrade only a generation of products a year, only once a release event, while releasing a new cell phone, please make a star charity concert.
The previous Nine generations of W-series phones have been doing so, persevere in such a 'high-end and low-key' style that its consistent, is compared with other mobile phone brands, as the competition in the mobile phone industry so fierce, the brand changes so fast Moment, a brand can adhere to the tenth year, which had lamented its unique and alternative.
Why China Telecom launched the heart of this ultra-high-end mobile phone brand? Centennial world unique strategy to give the industry what inspiration?
Accurate positioning: service to China's high-end consumers
In recent years, Huawei and other domestic mobile phone brands are beginning to move toward the high-end market. However, as early as ten years ago, the Chinese mobile phone market has been dominated by foreign brands.
In contrast with the young Apple fanciers, China's goods represent the domestic value of China's major grass-roots markets, especially in many circles. In other words, China's high-end consumer groups need the value of Chinese brands. Since the founding of W series, since its birth, although the products are produced by foreign mobile phone brands, they are customized cooperation with China Telecom. The essence of this phone is actually the Chinese brand.
On July 27, Tianyi Smart Eco Expo, China Telecom displayed many classic mobile phones such as Motorola V3, Nokia N93, Samsung 800C and Panasonic VS2 on the tenth anniversary of the world mobile phone, all without exception Clamshell machine. Right, clamshell machine is the heart of the world series of mobile phones logo.
Politicians and high-end consumer groups relatively elderly, the traditional flip phone used to get used to more, but in the brand, they are more 'homemade' more feelings.Young like the apple, as long as the money can get the apple.And Mobile phones and the current trend is completely different, and even adhere to the old clamshell features, which has become a distinctive symbol of identity.Flip design and physical buttons has always been a symbol of the world series of mobile phones, to the ninth generation of 2017 is still Continuation of this feature, but has become more keen direction for high-end people.
These products have witnessed the mobile phone industry an era of development, but also retains the people a special feeling.In fact, China Telecom and foreign mobile phone brands to customize the 'heart of the world' Chinese brand flip phone, it can be said to be China's high-end consumers to provide customized services, which also shows W Series mobile trader for the Chinese consumer market depth understanding.
Ingenuity products: low-key luxury from custom innovation
From the advent of W series handsets, the heart of the world brand has a very clear product positioning, that is, distinguished design and originality of the classic flagship product, coupled with the 'old school' appearance, to create a low-key luxury brand.
On the 9th generation W2017 mobile phone, for example, not only inherited the classic clamshell design, the appearance of further elaborate, screen size and performance simultaneously greatly improved, such as W2017 dual screen with Super AMOLED inside and outside the screen, the value of HD Needless to say. In addition, efficient Fingerprint recognition technology, wireless fast charging, full-pixel dual-core camera and other functions, so that the heart of the world W2017 is avant-garde.
Security is a more focused feature of high-end phones and a feature that the W-series has always insisted on. The W2017 comes preinstalled with a security software called 'My Knox' that understands it as a stand-alone sand built in its own Android system Box, its mode of operation is relatively independent, and through the software encryption. Users can put some personal privacy or property safety software to move to 'My Knox', open these software requires a password, but at the same time users can copy the software into it, Thus achieving the effect of 'Double WeChat' or 'Double QQ'. The application running in 'My Knox' is completely independent, which greatly improves the security.
In terms of payment, W2017 upgraded the smart payment application mobile payment experience, heart of the world customer service hotline unique experience, social networking service hotkey applications and hold button easy call recording and other functions to further enhance the user's efficiency and control For example, in order to facilitate the convenience of high-end customers travel, W2017 added a new user caring butler and airport lounge business travel services, and added a heart hotline customer service hotline, which are high-end users Personalized custom features.
It is the soul that the W series handsets have been insisting for ten years. Even many high-end innovative features are leading the development of the handset industry. For example, many domestic handsets have been specially designed to provide unique security capabilities for business people.
Marketing unique: Main public interest and culture
Unlike other mobile phone brands, the hilarious and noisy, W-series mobile phone marketing routines are also very simple, only once a year the product sound, but also associated with public welfare activities.
Different from the lively market of young people, the high-end people care more about the 'value content' behind their products, such as public welfare. Since the establishment of the world-renowned brand in 2009, public welfare has never stopped. From Hope Primary School to mother's cellar, Disaster relief to afforestation, the heart of the world brand has been contributing to the social welfare of their own strength .2009, the world W799 donated hope Hope Primary School; 2010, the world W899 donated to build 'mother cellar' to address the livestock and poultry in poor arid areas Drinking water .2015, the world's heart in the China Youth Development Foundation set up a "world of charity fund" and "to more children's dreams" as the theme, to carry out education for the poor youth Xingbu related public welfare projects.
In 2017, the World Philanthropy Foundation has successively launched two "Helping Hands Programs for Football Teenager's Dreams" and the donation of "Hope for the World", the first Hope Primary School for Dreams Nesting, and the condolences to the Migrant Workers' Children And many other public welfare activities, while bringing warmth, laughter and dreams to children, it has also drawn wide attention from all sectors of society, including the media.
With the public welfare activities carried out ten years, the heart of the public welfare tentacles also continue to expand.W2017 charity concert, in addition to inviting stars from all walks of life to help out, the G20 summit Yue opera performing artists Xie Qunying, Xu Ming Qingli classic interpretation of the quintessence New Perspective of Protecting Chinese Traditional Culture by High-end Users.
More fundamentally, this is really making the high-end consumer groups realize the philanthropic ideals of commonweal by means of cellphone products and brands - to help children grow and make traditional Chinese culture more likely to develop.
Summary: Ten years adhere to the success of China's mobile phone brand classic
In order to locate the precise, ingenious products and public welfare marketing for the three strategic core philosophy of the world, has insisted for ten years, this decade is China's mobile phone industry's most rapid and changing moment, and the heart of the world brand for ten years If one day, adhere to the beginning of heart, the achievements of the Chinese mobile phone brands in the classic, pilot ultra-high-end mobile phones.
In fact, the most worthy of consideration is the strategic play of heart, which has a lot of enlightenment to domestic mobile phone enterprises that have made breakthroughs in high-end today.
Of course, more worth the wait there is about to launch on December 1 of the world's tenth generation of products W2018. Has always been W series not only inheritance, noble, thinking and other concepts, more innovative spirit of expansion, a new generation of W2018 In the product may also bring more surprises, perhaps it will be a cross-century make.
