At this stage, diatom mud market is no longer just the price of competition, product competition will also become the main battlefield of competition, and diatom mud enterprises how to extract the selling point has become the key.
Why should consumers choose this diatom mud product? Why should this product be purchased by consumers? There is only one answer to such a question: that this product has the distinct characteristic that the products sell well. Yes, Product selling distinctive, to allow consumers to pay more attention, like and buy the product.
Therefore, the diatom mud dealer must act according to the characteristics of its own agent diatom mud products, the selling point of their products efficiently extracted, so that consumers like her.Because today's society more and more serious environmental pollution, and the vast majority Consumers pay more and more attention and love to health products, environmental products, green products, and carbon-free products that have distinct features of health. For the distributors of diatom, some product manufacturers have refined the selling points of distinct and practical products , And more products are manufacturers did not extract a distinctive and practical product selling point.
For the lack of distinctive selling point of the dealer, they must be based on product characteristics and consumer concerns about the product, the effective refining of selling points to determine the main and auxiliary selling point There is no doubt that human memory is limited. , Diatom dealer to hammer out the most core, dazzling, distinctive, unique and practical product selling point, in order to enable consumers to more firmly remember this point, it is very crucial. In view of this feature, the product of the Lord The selling point that the core selling point can only have one.
Obviously, for the well-known brands and products, its selling point is enough, but diatom mud dealers also need to consider that: is their own products, its brand awareness is not high, and this distinctive and practical product selling point In this case, the diatom dealer also needs to consider the sales clerk's product description - sometimes the product is only the core product selling point is not enough, because the core product selling point is explained , Some consumers have not fully enjoyed or decided to buy their products, they also hope that a more detailed introduction and commentary in order to make a purchase decision.
At this time, some of the core selling points other than the core selling point is the auxiliary product selling point of view is very important.Therefore, the diatom dealer in addition to effectively temper the core selling point of the product, but also according to product quality, shape, technology, Technology, brand history, special users, product details and other aspects, and then refining 3 to 5 core assistive selling point in order to assist and support the core selling point of the product to better explain, to ensure that consumers can quickly or ultimately make the purchase of the brand The wise decision of the product.