Disney Russia's head of operations said on Friday that although Russia is too cold to build a theme park, the lower-rated toy market in Russia is an attractive business niche for Disney.
Disney authorized toys (profile picture)
Disney is opening its first toy store in Russia, and Marina Zhigalova-Ozkan said it plans to add at least five more and work with local manufacturers to remain price-competitive.
In an interview, she said: 'We do not think toy stores in Russia are too much ... We think this will help us and our partners open toy stores in Russia.'
According to reports from the Hong Kong Trade Development Council (HKTDC), this year, the demand for educational toys and enlightenment toys in various parts of the country has risen and the number of shops selling related products has also risen sharply. This year, interest in computer games and over-authorized authorized role toys in the Russian market has dropped.
It is also reported that the new retail chain Mult will be opening a flagship store in Moscow prior to the Christmas sales season in order to sell a wide range of licensed toys, games and other merchandise, all in line with Russia's popular animators. St Petersburg and other major regional cities plus 10 stores.
Many toy and game retailers in Russia sell other related children's products, such as diapers and clothing, to increase their sales, but Mult's operators are hoping to adopt a new style of operation to make the new store as a children's play and Development center and interactive entertainment for children and parents.
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