'Will be extremely Ling', from the swaying of the Royal Park, to the bright lights of the magic are to spend the crowds of Huadu, more than 3,000 kilometers trip across more than half of China, the Ninth Hongzhi Ding advertising high profile debut in China Busy three major airports - Beijing Capital Airport, Shanghai Hongqiao Airport and Guangzhou Baiyun Airport, to 'list the small hills' domineering, screen three big airports big screen, signage, entrances and other eye-catching venue!
December 5, along with the top bonus publicity ads in the 'Sandu' airport simultaneously unveiled, 'Ninth China High-end home appliances trend release and the red top awards ceremony' also entered the opening countdown.
Lingyun aimed at middle-quality gathering place
Different from previous Red Top Award advertising channels, the Ninth Hong Ding Awards advertising venue was selected as the three major airports in China, precisely aimed at the gathering place of China's new middle class.
- 'What is your life goal?'
- 'It's the seventh Platinum member to fly 10 million miles by plane.'
This is the Oscars naming the movie "In the Clouds," a dialogue, and the airport, to become their important background for the performance of the airport is profound because it is the social elite that our mouth, the 'middle class' gathering place - their trip Rush, the task of heavy, more understanding of the precious time.They are not money, but rather a relaxed life.Therefore, they know how to balance the cost of balance at both ends of the time and money.Choose the plane travel itself is this The embodiment of the attitude.
The red top prize ads, aimed at this attitude.
Traveling hastily travelers and the red top award ads may be just pass away, but at a glance, is often the beginning of acquaintance .As the previous Red Top Award selected boutique, first acquaintance is only for its exquisite The appearance of the impressed, but once you have the demand, they will roll out from the subconscious, from the appreciation of the search to see the grass in the mind, not unpredictable not happy.
Some friends laugh at us, 'such a large-scale airport advertising, money, wayward!' And I want to say is that this behavior is not a willful squandered, but we represent the high-end products in China a collective ' Voiced '!' Prize Organizing Committee Lu Shenghua said with a laugh, 'From an economic point of view, the meaning of advertising is not how much to sell specific products, but rather its own quality endorsement.' He gave a simple example, Small ads posted on the corner and CCTV advertising, the cost difference I do not know the geometry, but its persuasion is also bad day, 'When companies invest billions of yuan to promote an advertisement, itself is the confidence of their own quality of communication, and this Confidence will subtly 'grow' in consumer awareness. '
'We have put a lot of resources in the promotion of the Ninth Hong Kong Awards Airport Advertising, but no matter what its specifications, grades or the content quality it contains, there is a positive correlation with this input. In essence, the Red Top Award selected Products' in this grade '!'
In addition, Lv Shenghua also mentioned, 'With the rise of intelligent and whole-house concept, consumers' buying behavior is no longer confined to a single product, but more focused on scene-based and integrated solutions. The Top Prize also keeps pace with the times and presents a more complete and diversified home solutions solution that includes furniture, materials and design to help the new middle class get a quality lifestyle in a more convenient and relaxed way. "Just as renowned presenter, According to Yao Changsheng, 'The Red Top Award is an important award on the top of the diamond industry in China's home appliance industry.'
High-end home appliances help China a good day
At the 2017 International Forum on Congratulation, General Secretary Xi pointed out: 'In the past, we had to solve the problem of' there is no 'and now we have to solve the problem of' good and bad '.' We will strive to improve the quality and efficiency of development to better meet The growing needs of the people in many fields are the key points of the new period. "Our goal is magnificent but very simple. In the final analysis, it is to make all Chinese people have a better life."
Well, the question is, what kind of 'living law' is our pursuit of 'good day'?
In the 2017 Red Jackpot Essay Contest, a young author gave the answer, good life is, 'fresh life, a steady stream of enthusiasm, never stopped curiosity; let life fresh, without losing quality.' He turned Another saying goes, 'There are two tragedies in life, one is obsessed with material, the second is the lack of fun.' And to reduce the housework, simple life, release time, relax, it is high-quality home appliances map to us, the Chinese ' Good day 'can not do without the help of good appliances.
Aowei Cloud Network "China's middle class user behavior report," there is a saying, 'the middle class attaches importance to the quality and details of home appliances, product attributes require higher, they are concerned about the quality, after-sales greatly enhance the same time, in addition to safety and technology Content, they want products to reflect their own characteristics of life.In the new middle class, the price is no longer a constraint, they are willing to buy high-end products at high prices. 'And' high-end consumer electronics survey report, 'shows that 79.3 % Of middle-class high-end home appliance purchase plan, buy more reason to 'improve the quality of life or appliance replacement needs.'
Demand and market coincide.In 2017, China's traditional home appliance market has basically entered the saturation state, emerging categories and upgrading to become the main driving force driving the growth of the industry, how to lead consumers to a higher level, from meeting demand to guide and To create new needs is an important direction for self-improvement of Chinese home appliances.
In recent years, the Chinese home appliance industry has broken its cocoon into a butterfly, which has greatly optimized the supply structure of the home appliance market through supply-side reform and self-renovation, and the most direct manifestation of this shift is the product power of enterprises. Product release light performance stage.
Lv Shenghua believes that 'the new middle is willing to pay premiums for high-quality goods and services, compared with the price, they are more concerned about the quality of life brought by the product itself and the service to bring the consumer experience to meet the Red Top Award is not only appliances Awards in the industry are more valuable guides for consumers in purchasing high-end home appliances and are a concentrated expression of high-quality, tasteful lifestyles and concepts. '