On December 6, 2017, '2017 Water Purification Industry Summit Forum', co-hosted by China Electronics and Information Industry Federation and Beijing Aowei Cloud Big Data Technology Co., Ltd., was successfully held in Marco Polo Parkside Beijing.
China's water resources are poor, water pollution is serious, frequent water pollution incidents, secondary water supply and pollution are frequent, to ensure the safety of drinking water has imperative .And with the improvement of living standards, the quality of life drinking water requirements To the higher, China's water appliances are from the 'drink' era to the 'net' era, the water purifier market usher in a rapid development opportunity.
A total of more than 200 participants, including AO Smith, Angel, 3M, Midea, Changhong, Boss, Skyworth, and Spring, gathered at the conference site to gather experts from industry standards, testing institutes, bigwigs of home appliance channels, well-known water purification companies and media reporters. To water purification companies and Suning channels strong support by Sohu, Tencent, Netease, Sina and other media coverage of more than 20 reports.
Qu Xiaojie, director of the Consumer Electronics Division of the Ministry of Industry and Information Technology Electronics Division, pointed out in his speech that since entering the Chinese market in the 1980s and 1990s, water purifiers have undergone different development periods and gradually entered a relatively stable initial stage of growth , Enterprises need constant development at this stage to meet the continuous improvement of the high quality of consumer demand, innovative products to meet the market and enhance service to win the reputation.
The development of water purifier industry, the twins days Future market prospects
Under harsh environmental pollution, environmental protection in China takes the opportunity to develop and environmental appliances begin to rise in the market.Water purifiers, one of the important categories of environmental electrical appliances, have also entered the golden period of development since 2012. Since 2012, The industry has been orderly developed, the market steadily improved.According to the OVC cloud network (AVC) push the total data, since 2012, the water purification market walked fast run, the industry market in 2014 as high as 9.7 billion, 2015-2016 continued Going up with a scale of RMB14.7 billion and RMB20.3 billion respectively. The water purification market is growing in strength. With the expansion of the net water market, the growth of its category slows down.
At the conference, Guo Meide, vice president of Beijing Aowei Cloud Big Data Technology Co., Ltd., made an interpretation of the "White Paper on the Development of China's Water Purification Industry in 2018." He said that the fiery market performance of the water purification industry has enabled many enterprises to take a fancy to the net The great potential of water field, have entered the market.While in the thriving environment of the water purification industry, some companies ignore the timely upgrading and improvement of products and services, resulting in chaos in the industry.But the current water purifier common problem is not Emphasis on innovative technologies, copy and imitation more, resulting in homogenization of water purification products more serious.From the water purifier market point of view, water purifiers increasingly homogeneous products, consumers can not meet the 'quality' needs Therefore, companies need to break the inertia of thinking, we must continue to strengthen brand building, channel structure optimization, three - dimensional promote products, based on core technologies, grasp the core set up, from the competitive white water market stand out.
With the improvement of people's quality and the high frequency of water pollution incidents in people's lives, the healthy quality of life is increasingly respected by people. Under these effects and the awakening of user health awareness and income increase, the net Water-based products are bound to shift from flexible demand products to household necessities.Ovia cloud network (AVC) predicts that in 2018 net sales of the market will reach 32.9 billion yuan.
Wen Wei-ping, chairman and president of Beijing Aowei cloud big data technology Co., Ltd. said that China's water purification industry is in its infancy, high-volume clean water ceiling high potential for future development space. Orville as an industry Chain participants, hope to work together with the water industry to promote the healthy development of water purification industry.
Consumer awareness of drinking water safety to help further development of water purification industry
92% of consumers think there is water pollution in their daily drinking water, including 25% of consumers think that water pollution is the result of the consumer demand characteristics of the "Fresh Water Consumers Research Report" More serious and affect people's health, they pointed out that the performance of water pollution problems are mostly impurities, bacteria, peculiar smell, harmful metal substances, etc. According to the survey results can be seen that the vast majority of people think drinking water is safe Hidden problems, consumer demand for purified water products is still great potential.
With the improvement of residents' income level, the population structure has changed, the phenomenon of population aging has become increasingly serious, while the liberalization of the second child policy, the demographic dividend of the water purification market is more obvious.Oviv cloud (AVC) Health Electrical Division war banner Interpretation of the "Consumer Research Report", the main drivers for consumers to buy water purifier is home to have children, the purchase of water purifiers is mainly the need to protect children's health accounted for a higher proportion of the second were followed by drinking water health and improve life Quality; renovation of new homes, need to purchase water purifiers to improve the quality of life; the elderly at home; water pollution and so on.
According to the survey, consumers mainly consider product quality, water purification effect, brand, price, service life, reputation, etc. Most consumers point out the main problems they face when using water purification products Mostly for the small amount of water, waste water, machine noise, filter life, filter replacement complex, large space waste of space, no effect of purification, can not drink straight, security risks, etc., these issues for the future upgrade of the company's water purification products Transformation pointed out the direction of improvement to produce more products welcomed by consumers.
In addition to the speeches made by several speakers above, Li Jie, Deputy Secretary General of China Electronics and Information Industry Federation, Lu Jianguo, Deputy Chief Engineer of China Household Electrical Appliances Research Institute, Hao Xiaowei, Deputy General Manager of Domestic Marketing Center of Shenzhen Angel Drinking Water Industry Group Co., Ltd., He Jie, Marketing Director of Water Purifier, Chen Qi, General Manager of Fresh Water Products Division of AO Smith (China) Water Heater Co., Ltd. and Song Wei, General Manager of 3M China Division of Separating and Filtering Science, respectively explained the technical development and standard interpretation of water purification industry , Consumer demand, pain points, etc., delivered a keynote speech, as well as the core channels of home appliances Suning Tesco Electric Appliance Company Suning Tesco kitchen and toilet Wang Dong, chairman of the O2O model on how to help the development of water purification industry expressed their views on Suning net The core advantages of water products, water purification products in the next three years the layout of the planning were introduced to the water purification company is doing to provide a very valuable reference.
At the meeting, the 2017 China Pure Water Industry Awards Ceremony was held ceremoniously, outstanding brands and strength products in the water purification industry were honored, and Suning Tesco won the 2017 Special Contribution Award.
The conference pointed out the direction for the water purification enterprises, strengthened the confidence and the development of the water purification market In the face of the opportunities and challenges coexisting, the 2017 Water Purification Market Development Forum provides a directional reference for the enterprises under layout planning. In addition, the conference set up a reciprocal and mutually beneficial communication platform for enterprises, channels and associations, gave full play to the advantage of resource integration and the influence of the association, promoted the establishment of standard systems of technical standardization, testing and standardization, and after-sales service platform of the water purification industry products, Jointly promote the healthy and orderly development of water purification market.