After 18 years of development, has surpassed 17 international brands, in the EU's largest air-conditioning market - Italy, Haier air conditioning to become the local mainstream appliance brands, ranking first in China's own brand.Now Haier air conditioning in Italy has a new action !
Local time on December 4, in the medieval castle in Italy, Haier to the more than 60 dealers released a new series F smart air-conditioning, will focus on 'self-cleaning' and 'easy to install' two differentiated functions.
The industry's only easy-to-install self-cleaning air conditioner
Located in Monza, a small northern town of Monza, 30 kilometers northeast of Milan, Gino operates two family hotels locally. The two houses add up to a total of eight rooms for rent because the summer is hot and dry, especially in June and July each year. 24 Hours have to open the air conditioning, not until the end of the summer, you can smell the wind blowing out the air conditioning mixed with the smell, therefore, Gino had to ask the installer to clean the air conditioning However, in Italy, the cleaning costs for the installer is 40 euros / hour, and round-trip bills for a single count. So, Gino's eight air conditioners a year extra cleaning costs an additional increase.
It seems that Chinese consumers find it hard to understand the above situation, in fact, not only Italy, many other countries in Europe this phenomenon is very common.Italy is a pursuit of extreme comfort countries, Haier, through interaction with local people found that users every year Will require professionals to carry out in-depth cleaning of air conditioners, and cleaning costs make the local headaches. In response to this situation, Haier air conditioning will be the domestic mature patented self-cleaning technology applied to the F series of new products. Strong cold expansion frost and defrost stripping dirt, keep the air-conditioned interior clean, saving users time and costs.Furthermore, due to the F series of new products using R32 environmental refrigerant, energy saving and environmental protection while allowing users to experience the clean air.
At the same time, Haier also found an interesting phenomenon in the deep plowing of the European market: Europe and China are different, the user to choose a brand of air conditioning is more 'dependent' local professional channels - recommended by installers in Europe, 70 % Of the air conditioners are recommended by the installer to buy and install, they will consider the installation time when the installation of air conditioning, the more convenient the better.For this reason, F series intelligent air conditioning for the iteration of the localization needs of Italy launched the 'easy to install' function. With a modular, user-friendly, easy-to-install design, it turns out to be a one-man job that originally required two people to install. For installers, easy-to-install Haier air conditioners not only save 30% on installation time, Saves 60% of service time.
18 years beyond the 17 brands to become the mainstream brand in Italy
Italy is the largest air conditioning market in the EU, with split air conditioners dominating since 2002. The competition in the local market is quite brutal with almost 150 suppliers (including OEMs) entering the Italian market, most of them Europe and the United States and Japan brands.Haier air conditioner in 1999 for the first time into the Italian market, China's mainstream brands have also entered the Italian market, with other brands mostly OEM export earnings, Haier adhere to China's own brand exports, 18 years to bear fruitful. According to international well-known consumer durables company GFK statistics more than 20 appliance brand sales data show that Haier air conditioner surpassed 17 international brands, a local appliance market mainstream brands, ranking first in China's own brand.
R32 as the energy-saving carbon-saving refrigerant by the European market attention, the export of refrigerants to the EU market is subject to more stringent refrigerant restrictions, environmentally friendly energy-saving products in the competitive advantage.FGFK data released this year, at Among the more than 20 brands in Europe, the United States, Japan and South Korea and China, the top three brands that sell R32 air conditioner are Daikin, Panasonic and Haier. The top three brands monopolize 99% market share.
A foreign brand to become the mainstream of the Italian brand has become the mainstream choice of local users, which is based on Haier air conditioning based on user needs localization of indigenization are inextricably linked .2013, Haier smart air conditioner the first batch of exports to Italy, opened the smart air-conditioning overseas journey in the same year, User-friendly choice, Haier Italian official website launched intelligent selection tool, allowing users to quickly access the purchase and installation of air conditioning products with the characteristics of intelligent energy-saving features, the Italian user to buy Haier smart air-conditioning can enjoy the government's energy efficiency subsidies. Smart air conditioner, December 2017 Haier has introduced an easy-to-install smart self-cleaning air conditioner.
This year, GE Appliances first exported to Italy, and soon with the user fans.This is joined the Haier family, GE Appliances first log in Europe, export Italy, Greece, Russia, Turkey and other European countries. Haier and GE Appliances dual air-conditioning Brand Operation Play Haier air conditioning brand cluster global influence.
Because continuous technological innovation and product quality, Haier for more than 10 years to obtain Europe's most authoritative air-conditioning performance certification - EUROVENT certification.According to Italy's leading credit data and business credit information provider Cerved company released the latest data show Haier air-conditioning Italy was rated as one of the most satisfied with the business.