A single tank of natural gas heavy truck powered by Yuchai YC6KN / 6MKN gas machine was sold in Shaanxi Province
As we all know, rich in coal, petroleum and other mineral energy and fruit and vegetable products in Shaanxi, was the major heavy truck brand as the heart of the hinterland .In this 'tiger nouveau' situation, Yuchai is how courage and strategy, the successful organization of a Field breakout warfare, sounded the horn of the regional market for the strategic transformation of truck power? Interpretation from the dealer or may provide some perspective.
Subdivision breakthrough occupation of natural gas heavy truck
In the first 9 months of this year, the 571% growth of natural gas heavy truck sales has set the tone for the year-end sales. As the leading automobile engine manufacturer in China, Yuchai, which has already completed the complete product layout, will miss this surge.
'In 2016, the vehicle equipped with Yuchai Gas Machine accounted for only about 15% of our sales volume; this year, the models equipped with Yuchai Gas Machine accounted for more than 50% of the total sales.' Dongfeng commercial vehicle strategic distribution service providers in Shaanxi Zhang Shangli, general manager of Dong Shang Automobile Trading Co., Ltd., said that with the surge of heavy truck sales of natural gas equipped with Yuchai Engine, it is benefited from the in-depth promotion of national environmental protection policies and the continuing influence of the regulations of GB1589-2016. At the same time, it is inseparable from Yuchai itself Continued deep plowing of the natural gas truck power market.
Shaanxi Shangshang is the first company in Shaanxi Province to launch a diesel-powered dump truck equipped with diesel-powered tractors and a Dongfeng dealer with a gas-powered towing vehicle. In Zhang Changli's eyes that are full of vicissitudes in the truck industry, no matter how the demand changes, As a pioneer in the domestic market of natural gas engines, Yuchai has played a leading role in the market.It is not only to meet the demand, but also to promote the upgrading of heavy truck products by guiding the needs of users. '
'We are selling Dongfeng natural gas heavy truck, almost all equipped with Yuchai gas engines.' 'Dongfeng commercial franchise distributor Shaanxi Automobile Sales and Service Co., Ltd. Wang Zongxun told reporters that they just got the Dongfeng natural gas truck in October this year, distribution qualification, In just one month's time, with Yuchai YC6KN natural gas heavy truck orders of more than 60. 'Expected early 2018 there are incremental natural gas truck may be in short supply, so we stocked in advance 40 equipped with Yuchai YC6KN Tractor.
The products that enable dealers to make inventory decisions must have been their most confident products. As it turns out, for the first time in August 2016, Dongfeng Denon, the 375 hp Yuchai YC6MKN, was sold for more than 60 units this month; in April this year , With 420 tons of Yuchai natural gas heavy truck just volume listing in Shaanxi, was snapped up.As of the end of November, Shaanxi province equipped with Yuchai gas-powered truck sales have exceeded 1,700 units, and sales are still steadily increasing.
Spend money at home outstanding performance word of mouth
Not only should we seize the opportunity, but we must also make a steady attack. This is the long-term plan to defeat the enemy.
'Yuchai product performance is stable, low failure rate, economic outstanding, which has been widely recognized by truck users in the surrounding area.' Zhang Changli said to Yuchai gas machine, for example, 'part of the engine longest trouble-free operation Mileage has more than 200,000 km, YC6KN, YC6MKN have adopted a one-piece cylinder head technology, and YC6KN using overhead camshaft technology, compared with the traditional platform of a cylinder cover products, YC6KN, YC6MKN higher starting point, the failure rate is more Low, higher attendance, higher returns, Shaanxi users generally recognized these two high starting point, high reliability, high return gas engine.
In addition, according to user feedback, with the line, under the premise of the same conditions, pulling coal from Xi'an to Chengdu direction, round-trip distance of 1600 km, Yuchai YC6KN than competing products save fuel cost is about 400. Users run monthly 15 times the calculation, the cost savings of up to 6,000 yuan a month, one year will be able to save more than a natural gas heavy truck purchase out of the province. "Yuchai gas engine average fuel consumption of less than 78 liters is normal again. 'Wang Zong Xun said.
Powered by Yuchai Gas powered heavy truck
If the good Shaanxi Yuchai engine market is a phenomenon, then the fundamental behind Yuchai excellent product quality and brand strength. 'Early years, Yuchai through the perfect application in the dump truck market, has accumulated very good reputation. Engine low speed torque, high reliability, great to meet the needs of dump truck customers. 'Wang Zongxun recalled that from 2010 to 2012, equipped with Yuchai Dongfeng dump truck in Shaanxi market a dominance of Shaanxi Chang Kai this single With an annual sales volume of more than 400 units. "After the introduction of gas engines in the region in 2016, Yuchai quickly adapted to the high requirements of reliability, economy and service timeliness of medium and long distance logistics, and satisfied the terminal through the product mix depth of YC6MKN and YC6KN Demand
Li Jianjun, director of sales at Shaanxi Dongshang, believes that Yuchai, as a supplier of power, has not only injected differentiated competitiveness into the vehicle brand through the rapid transformation and upgrading of its products, but also has firmly locked customers through its sound service management and guarantee system. Service is doing well, how much sales. Do not underestimate the service on a car, it may affect the surrounding group of users reputation. Yuchai timely response to the service, always able to think of the user, and jade Chai staff and user communication efficiency is also high.
Whether it is product performance or service guarantee, Yuchai's continued deep plowing paves the way for a new market entry for vehicle OEMs by building a differentiated competitive advantage. "In recent years, despite the rapid transformation of demand in the Shaanxi market to trunk logistics vehicles , Yuchai in product upgrades, pedigree perfect work done very well. 'Li Jianjun told the author,' coupled with Yuchai in the dump truck market before shaping the reputation of the end of last year, we push the new diesel-powered Yuchai, User acceptance is very high, very fast access to the market. '
At present, Yuchai mainly distributes YC6KN and YC6MKN two products, especially the Yuchai YC6KN gas engine with larger displacement and stronger power, which is like a 'timely rain' effectively meeting the requirements of the local trunk logistics users Urgent demand for high horsepower. 'It seems that overnight, our main natural gas heavy truck switched from 375 hp YC6MKN to 420 hp YC6KN; and horsepower upgrade trend has not stopped here, this year Yuchai will tie in with the vehicle Further launch of the plant carrying 440 horsepower YC6KN products in the future Yuchai in the DFG heavy truck matching amount will further rise. 'Li Jianjun said.