With the rapid economic development in China, many manufacturing enterprises of the private sector have risen rapidly. In the past, due to lack of materials and low production costs, the manufacturing capability of our country was rapidly developing. However, since last year, the cost advantage has gradually receded, and the time has become more affordable. Coatings companies are facing the dual pressures of rising raw materials and labor force, many small and medium coatings companies overwhelmed closed.While the cost pressures of paint companies will continue in 2017, and the constraints of the development of paint companies is the training of personnel and technical products It is reported that foreign-funded enterprises in technology research and development is increasing year by year, such as Germany Bayer, R & D costs accounted for 9.38% of sales, an increase of 20.2%, Germany's BASF's technology research and development expenses accounted for 2.7% of sales, an increase of 3.7 %, But the domestic coatings companies, such as Dongfang Yuhong R & D investment accounted for 4.3% of sales; Sanko investment in technology research and development accounted for 4.4% of sales; in technology research and development, there are between nationalities and foreign-funded enterprises A certain gap, there is no advantage of R & D investment, there is no talent advantage, then talk about where the technical advantages. Mutual imitation, plagiarism has given paint companies less and less attention to technology research and development, as long as they can make money on the line.
Cost pressures in the market gradually increased, the transformation and upgrading of many coatings companies compete for development.However, the transformation and upgrading of paint companies is not easy, you want to achieve the desired effect of development need to find out the way .This requires paint Enterprises from two aspects: On the one hand, paint companies should strengthen their overall strength, especially in research and innovation capabilities of products and services in this oversupply market, there is no good product, will lose the market; this excellence is not only reflected in the product Differentiation, personalization, quality, environmental protection, but also reflected in the efficiency of product development and service levels, and only enterprise product innovation has always followed or lead the trend of the times, in order to obtain greater service premium and profit margins.
On the other hand, paint companies should continue to enhance brand awareness in this era of homogenization of the product, the wine is also afraid of alley deep era, companies must establish brand awareness, brand strategy, brand promotion, of course, The key to brand awareness is that enterprises should shift their focus from the material value of the product to the non-material value, continuously refining and enhancing the cultural value of products and enterprises and making consumers become loyal fans of the corporate brand culture, impress customers with services and win market.
'Supply-side reform' is the core of the enterprise to enhance the product, the value of product promotion is through the 'supply-side reform' reflects the value of the product in the market, with the implementation of the '13th Five-Year Plan', innovation, coordination, Green, open and shared 'concept of development, clear the direction and focus of China's future economic and social development, opened up a new journey of building a well-off society in an all-round way, but also for the development of various industries, including the paint industry The direction.
Green development, focus on improving the ecological environment, including accelerating the building of the main functional areas, promote the development of low-carbon recycling economy, saving and efficient use of resources, build a safe barrier of ecological environment, to achieve harmony between man and nature. Paint, dry paint, powder coatings, organic coatings and other green paint future development of a huge space.
During the 13th Five-Year Plan period, our country is expected to achieve the goal of building a well-off society in an all-round way and the per capita income level will double in 2020 compared with 2010. According to international experience, when the per capita GDP is about 8,000 U.S. dollars, the consumption structure will change from subsistence-type consumption To upgrade the development-oriented consumption, at present, China's per capita GDP is about 7800 US dollars, is close to this stage.
With the further improvement of the residents 'income level and the rise of the middle class, the consumption demand of residents will shift from imitative and wave-shaped consumption to individualized and diversified consumption. From the basic needs of' eating, drinking, wearing and living, Amway 'direction, which is bound to give birth to high-quality, personalized decoration products and services, a large number of new demand.Art paints, texture coatings and other high-quality paint products will become the mainstream of the future of paint consumption. Promote the change of traditional coatings companies blindly chase Low-cost raw materials, by the production of homogeneous paint, the era of price war has been difficult to survive in the gradual change in consumer attitudes, paint products inevitably change with consumption, product diversification, the value of personalized expression is Coatings industry trends, with high-quality raw materials to match the market match.