'Hunger Marketing' is a product promotion strategy often used in the promotion of many products, such as common real estate sales, car sales, sales of electronic products, etc. 'Hunger Marketing' is usually done by lowering production in order to achieve regulation Supply and demand, manufacturing demand exceeds demand, in order to maintain the image of the product and maintain a higher selling price and profit margin.
Diatom mud as a new type of environmentally-friendly coatings, its development prospects or more optimistic, from some market research data, consumers tend to purchase more, then, diatom terminal want to do a good job Marketing 'how to operate it?
First, the brand has a certain reputation
As a prerequisite for 'hungry marketing' is to promote the brand itself needs to have a certain reputation, so as to better attract the attention of the owners in view of this preconditions, diatom terminal agents in the 'hunger marketing' must first be preheated The influence of the agent's diatom mud brand on the local audience.
Second, market research to do
To do a good job of 'hunger marketing', it is very important to know the decoration requirements of the local audiences, and only by knowing the general public's psychology of decoration, can we formulate an effective 'hunger marketing' solution in a targeted way. Through this network, Residential property owners on-site research, decoration market visits and other ways to solve customers, before the survey to do a good job related forms and documents, to facilitate the investigation and statistical work.
Third, develop 'hungry marketing' program
Diatom mud terminal within the specified time to complete the market research, it is necessary according to the content of the investigation to 'hungry marketing' program development.The program includes marketing time, marketing methods, marketing time should not be too long, marketing Ways can be formulated according to the specific circumstances, such as the president signings, according to the signing order to develop the line of preferential offer or decoration area, the marketing of flexible, some can be implemented by the terminal, some may require the support of diatom mud enterprises.
Fourth, 'hungry marketing' program of publicity
After the "Hunger Marketing" program is formulated, it is necessary to start the relevant publicity and warm-up work, which plays a crucial role in the success of 'Hunger Marketing.' In the era of diversified information publicity, there are many channels of publicity such as Internet, local radio and television stations, residential property, car advertising, preheating time about control in a month or so, marketing content to be able to fully enhance the owner's desire to buy diatom mud, and look forward to the diatom brand terminal promotion Discount that day is coming.
Fifth, the promotion of site control
If the earlier publicity preheating more successful, then, in the diatom mud brand end of the day promotional offers will naturally attract a lot of owners, therefore, diatom mud terminal agents in advance to do the promotion site control work. To enable the smooth and orderly promotion activities, but also can effectively prevent the occurrence of accidents, commercial spy mixing, etc., In addition, in order to prevent the phenomenon of deserted scene, you can also consider hiring a number of people act as customers on the scene, making The scene appears to be more lively, to stimulate customers who sign the true desire to sign the bill as soon as possible.
Six, open the single-return early warning mode
In such a promotion, it will inevitably produce impulsive purchase of customers, and this customer will often regret after the event, the case of a single refund.After the end of activities in the diatom terminal will be an emergency to open a single early warning mode, In advance to think of the possible reasons for the withdrawal of a single order, and according to the relevant reasons to sort out effective intervention techniques, enabling customers to dispel the idea of a single. As much as possible to reduce the production of a single order to reduce losses.
'Hunger Marketing' is a double-edged sword. If the success of the activity can increase the influence of the brand of diatom mud in the local decoration market, if the activity fails, it is likely to have a negative impact on the brand of diatom mud. Therefore, Algae Mud Terminals Be cautious with 'Hunger Marketing'.